第1 模块 找食品生意（寻找食品生意）__eol__——发现（创造）食品消费需求__eol__第1 单元 认知食品营销 ................................................................................................. 6__eol__学习与训练指导 ......................................................................................................... 6__eol__导入案例..................................................................................................................... 6__eol__1.1 认知食品与食品工业 ........................................................................................ 7__eol__1.2 认知食品营销的内涵、属性及构成要素 ....................................................... 10__eol__1.3 认知食品营销观念 .......................................................................................... 12__eol__1.4 运用顾客让渡价值 .......................................................................................... 15__eol__案例分析................................................................................................................... 20__eol__营销知识检测 ........................................................................................................... 21__eol__营销能力训练 ........................................................................................................... 21__eol__第2 单元 运用食品营销环境分析 ................................................................................. 22__eol__学习与训练指导 ....................................................................................................... 22__eol__导入案例................................................................................................................... 22__eol__2.1 认知食品营销环境 .......................................................................................... 23__eol__2.2 认知食品营销环境的内容 .............................................................................. 25__eol__2.3 运用食品营销环境分析的方法与对策 ........................................................... 32__eol__案例分析................................................................................................................... 38__eol__营销知识检测 ........................................................................................................... 40__eol__营销能力训练 ........................................................................................................... 41__eol__第3 单元 运用食品消费者市场分析 ............................................................................. 42__eol__学习与训练指导 ....................................................................................................... 42__eol__导入案例................................................................................................................... 42__eol__3.1 认知食品消费者市场 ...................................................................................... 43__eol__食品营销__eol__VIII__eol__3.2 运用食品消费者购买行为分析 ....................................................................... 51__eol__案例分析................................................................................................................... 57__eol__营销知识检测 ........................................................................................................... 59__eol__营销能力训练 ........................................................................................................... 59__eol__第4 单元 运用食品市场竞争者分析与竞争策略 ........................................................... 60__eol__学习与训练指导 ....................................................................................................... 60__eol__导入案例................................................................................................................... 60__eol__4.1 运用食品市场竞争者分析 .............................................................................. 61__eol__4.2 运用食品市场竞争战略 .................................................................................. 65__eol__案例分析................................................................................................................... 73__eol__营销知识检测 ......................................................................................