1 章 走进赛道现场····················································································· 1 1.1 “三创赛”的那些年（2009-2020 年）················································ 1 1.2 “三创赛”助你走上创新创业的赛道··················································· 2 第 2 章 打开商业计划书 ················································································· 4 2.1 什么是商业计划书············································································· 4 2.1.1 商业计划书的概念········································································ 4 2.1.2 案例——Airbnb 的商业计划书························································· 5 2.2 商业计划书的作用············································································· 7 2.2.1 商业计划书的核心竞争力······························································· 7 2.2.2 商业计划书与高校创业教育···························································· 8 2.3 商业计划书的撰写············································································· 8 第 3 章 启动商业执行···················································································· 10 3.1 执行摘要·························································································· 10 3.1.1 执行须知··················································································· 10 3.1.2 项目执行··················································································· 10 3.1.3 盈利模式··················································································· 24 3.1.4 项目理念··················································································· 26 3.2 项目案例——“启程”····································································· 26 3.2.1 项目简介··················································································· 26 3.2.2 启程项目背景············································································· 27 3.2.3 挖掘项目亮点············································································· 28 3.2.4 分析市场痛点············································································· 29 3.2.5 确定目标市场············································································· 31 3.2.6 规划产品服务············································································· 31 3.2.7 打造项目团队············································································· 32 3.2.8 做实营销策略············································································· 34 3.2.9 构建盈利模式············································································· 34 第 4 章 锤炼产品与服务 ················································································ 36 4.1 产品与服务概述······························································ 36 4.1.1 产品与服务介绍·········································································· 36 4.1.2 产品与服务的核心功能································································· 37 4.1.3 产品与服务的延伸功能································································· 38 4.1.4 产品与服务的增值功能································································· 38 4.2 “启程”的产品与服务······································································· 38 4.2.1 “潮果”平台让水果重新启程 ························································· 38 4.2.2 “潮果”产品不只“潮”那么简单 ··················································· 39 4.2.3 水果好吃不停，服务永无止境························································ 47 4.2.4 做产品玩品类，打造潮果优势························································ 51 4.3 产品与服务——参赛常见问题与解答················································ 51 4.4 产品与服务——参赛项目演示文稿 ··················································· 56 4.5 产品与服务——参赛路演及答辩技巧················································ 68 第 5 章 市场分析··························································································· 70__e