体验商务英语（第三版）综合教程4
定价：￥58.00
作者： 严明，郭桂杭，彭玲玲
出版时间：2020-06
最新印次日期：2024-11
出版社：高等教育出版社
“十四五”普通高等教育本科国家级规划教材
- 高等教育出版社
- 9787040542301
- 3版
- 63263999-3
- 大大16开
- 2020-06
- 645
- 文学
- 外国语言文学类
- 教育与体育大类
- 商务英语
- 本科 高职
内容简介
目录
目录
前辅文
UNIT 1 COMMUNICATION
UNIT 2 INTERNATIONAL MARKETING
UNIT 3 BUILDING RELATIONSHIPS
WORKING ACROSS CULTURES: 1 DOING BUSINESS INTERNATIONALLY
REVISION UNIT A
BUSINESS SKILLS: 1.1 SMALL TALK; 1.2 E-MAILS
UNIT 4 SUCCESS
UNIT 5 JOB SATISFACTION
UNIT 6 RISK
WORKING ACROSS CULTURES: 2 WORKING IN NEW MARKETS
REVISION UNIT B
BUSINESS SKILLS: 2.1 NEGOTIATIONS; 2.2 TELECONFERENCES
UNIT 7 MANAGEMENT STYLES
UNIT 8 TEAM BUILDING
UNIT 9 RAISING FINANCE
WORKING ACROSS CULTURES: 3 MANAGING INTERNATIONAL TEAMS
REVISION UNIT C
BUSINESS SKILLS: 3.1 PRESENTATIONS; 3.2 MEETINGS
UNIT 10 CUSTOMER SERVICE
UNIT 11 CRISIS MANAGEMENT
UNIT 12 MERGERS AND ACQUISITIONS
WORKING ACROSS CULTURES: 4 INTERNATIONAL NEGOTIATIONS
REVISION UNIT D
BUSINESS SKILLS: 4.1 INTERVIEWS; 4.2 PRESENTATIONS
WRITING FILE
ACTIVITY FILE
ADDITIONAL MATERIAL FOR BUSINESS SKILLS
GLOSSARY
前辅文
UNIT 1 COMMUNICATION
UNIT 2 INTERNATIONAL MARKETING
UNIT 3 BUILDING RELATIONSHIPS
WORKING ACROSS CULTURES: 1 DOING BUSINESS INTERNATIONALLY
REVISION UNIT A
BUSINESS SKILLS: 1.1 SMALL TALK; 1.2 E-MAILS
UNIT 4 SUCCESS
UNIT 5 JOB SATISFACTION
UNIT 6 RISK
WORKING ACROSS CULTURES: 2 WORKING IN NEW MARKETS
REVISION UNIT B
BUSINESS SKILLS: 2.1 NEGOTIATIONS; 2.2 TELECONFERENCES
UNIT 7 MANAGEMENT STYLES
UNIT 8 TEAM BUILDING
UNIT 9 RAISING FINANCE
WORKING ACROSS CULTURES: 3 MANAGING INTERNATIONAL TEAMS
REVISION UNIT C
BUSINESS SKILLS: 3.1 PRESENTATIONS; 3.2 MEETINGS
UNIT 10 CUSTOMER SERVICE
UNIT 11 CRISIS MANAGEMENT
UNIT 12 MERGERS AND ACQUISITIONS
WORKING ACROSS CULTURES: 4 INTERNATIONAL NEGOTIATIONS
REVISION UNIT D
BUSINESS SKILLS: 4.1 INTERVIEWS; 4.2 PRESENTATIONS
WRITING FILE
ACTIVITY FILE
ADDITIONAL MATERIAL FOR BUSINESS SKILLS
GLOSSARY
前辅文
UNIT 1 COMMUNICATION
UNIT 2 INTERNATIONAL MARKETING
UNIT 3 BUILDING RELATIONSHIPS
WORKING ACROSS CULTURES: 1 DOING BUSINESS INTERNATIONALLY
REVISION UNIT A
BUSINESS SKILLS: 1.1 SMALL TALK; 1.2 E-MAILS
UNIT 4 SUCCESS
UNIT 5 JOB SATISFACTION
UNIT 6 RISK
WORKING ACROSS CULTURES: 2 WORKING IN NEW MARKETS
REVISION UNIT B
BUSINESS SKILLS: 2.1 NEGOTIATIONS; 2.2 TELECONFERENCES
UNIT 7 MANAGEMENT STYLES
UNIT 8 TEAM BUILDING
UNIT 9 RAISING FINANCE
WORKING ACROSS CULTURES: 3 MANAGING INTERNATIONAL TEAMS
REVISION UNIT C
BUSINESS SKILLS: 3.1 PRESENTATIONS; 3.2 MEETINGS
UNIT 10 CUSTOMER SERVICE
UNIT 11 CRISIS MANAGEMENT
UNIT 12 MERGERS AND ACQUISITIONS
WORKING ACROSS CULTURES: 4 INTERNATIONAL NEGOTIATIONS
REVISION UNIT D
BUSINESS SKILLS: 4.1 INTERVIEWS; 4.2 PRESENTATIONS
WRITING FILE
ACTIVITY FILE
ADDITIONAL MATERIAL FOR BUSINESS SKILLS
GLOSSARY
前辅文
UNIT 1 COMMUNICATION
UNIT 2 INTERNATIONAL MARKETING
UNIT 3 BUILDING RELATIONSHIPS
WORKING ACROSS CULTURES: 1 DOING BUSINESS INTERNATIONALLY
REVISION UNIT A
BUSINESS SKILLS: 1.1 SMALL TALK; 1.2 E-MAILS
UNIT 4 SUCCESS
UNIT 5 JOB SATISFACTION
UNIT 6 RISK
WORKING ACROSS CULTURES: 2 WORKING IN NEW MARKETS
REVISION UNIT B
BUSINESS SKILLS: 2.1 NEGOTIATIONS; 2.2 TELECONFERENCES
UNIT 7 MANAGEMENT STYLES
UNIT 8 TEAM BUILDING
UNIT 9 RAISING FINANCE
WORKING ACROSS CULTURES: 3 MANAGING INTERNATIONAL TEAMS
REVISION UNIT C
BUSINESS SKILLS: 3.1 PRESENTATIONS; 3.2 MEETINGS
UNIT 10 CUSTOMER SERVICE
UNIT 11 CRISIS MANAGEMENT
UNIT 12 MERGERS AND ACQUISITIONS
WORKING ACROSS CULTURES: 4 INTERNATIONAL NEGOTIATIONS
REVISION UNIT D
BUSINESS SKILLS: 4.1 INTERVIEWS; 4.2 PRESENTATIONS
WRITING FILE
ACTIVITY FILE
ADDITIONAL MATERIAL FOR BUSINESS SKILLS
GLOSSARY
