体验商务英语（第三版）综合教程2
定价：￥56.00
作者： 严明，杨霞，唐慧利
出版时间：2020-05
最新印次日期：2024-11
出版社：高等教育出版社
“十四五”普通高等教育本科国家级规划教材
- 高等教育出版社
- 9787040539615
- 3版
- 63263997-7
- 大大16开
- 2020-05
- 618
- 文学
- 外国语言文学类
- 教育与体育大类
- 商务英语
- 本科 高职
内容简介
教材有机整合语言技能、商务知识和文化育人，紧扣人工智能、数字技术、品牌出海等新兴话题，增加民族品牌的成功案例，挖掘中国成功商务实践，讲好中国商务故事，服务于培养新时代国际化复合型商务英语人才。本书为第2级。
目录
目录
前辅文
UNIT 1 CAREERS
UNIT 2 COMPANIES
UNIT 3 SELLING
WORKING ACROSS CULTURES: 1 SAYING ‘NO’ POLITELY
REVISION UNIT A
BUSINESS SKILLS: 1.1 INTERVIEWS; 1.2 PRESENTATIONS
UNIT 4 GREAT IDEAS
UNIT 5 STRESS
UNIT 6 ENTERTAINING
WORKING ACROSS CULTURES: 2 DOING BUSINESS INTERNATIONALLY
REVISION UNIT B
BUSINESS SKILLS: 2.1 SMALL TALK; 2.2 MEETINGS
UNIT 7 NEW BUSINESS
UNIT 8 MARKETING
UNIT 9 PLANNING
WORKING ACROSS CULTURES: 3 INTERNATIONAL CONFERENCE CALLS
REVISION UNIT C
BUSINESS SKILLS: 3.1 TELEPHONING; 3.2 E-MAILS
UNIT 10 MANAGING PEOPLE
UNIT 11 CONFLICT
UNIT 12 PRODUCTS
WORKING ACROSS CULTURES: 4 PREPARING TO DO BUSINESS INTERNATIONALLY
REVISION UNIT D
BUSINESS SKILLS: 4.1 NEGOTIATIONS; 4.2 PRESENTATIONS
WRITING FILE
ACTIVITY FILE
ADDITIONAL MATERIAL FOR BUSINESS SKILLS
GLOSSARY
前辅文
UNIT 1 CAREERS
UNIT 2 COMPANIES
UNIT 3 SELLING
WORKING ACROSS CULTURES: 1 SAYING ‘NO’ POLITELY
REVISION UNIT A
BUSINESS SKILLS: 1.1 INTERVIEWS; 1.2 PRESENTATIONS
UNIT 4 GREAT IDEAS
UNIT 5 STRESS
UNIT 6 ENTERTAINING
WORKING ACROSS CULTURES: 2 DOING BUSINESS INTERNATIONALLY
REVISION UNIT B
BUSINESS SKILLS: 2.1 SMALL TALK; 2.2 MEETINGS
UNIT 7 NEW BUSINESS
UNIT 8 MARKETING
UNIT 9 PLANNING
WORKING ACROSS CULTURES: 3 INTERNATIONAL CONFERENCE CALLS
REVISION UNIT C
BUSINESS SKILLS: 3.1 TELEPHONING; 3.2 E-MAILS
UNIT 10 MANAGING PEOPLE
UNIT 11 CONFLICT
UNIT 12 PRODUCTS
WORKING ACROSS CULTURES: 4 PREPARING TO DO BUSINESS INTERNATIONALLY
REVISION UNIT D
BUSINESS SKILLS: 4.1 NEGOTIATIONS; 4.2 PRESENTATIONS
WRITING FILE
ACTIVITY FILE
ADDITIONAL MATERIAL FOR BUSINESS SKILLS
GLOSSARY
前辅文
UNIT 1 CAREERS
UNIT 2 COMPANIES
UNIT 3 SELLING
WORKING ACROSS CULTURES: 1 SAYING ‘NO’ POLITELY
REVISION UNIT A
BUSINESS SKILLS: 1.1 INTERVIEWS; 1.2 PRESENTATIONS
UNIT 4 GREAT IDEAS
UNIT 5 STRESS
UNIT 6 ENTERTAINING
WORKING ACROSS CULTURES: 2 DOING BUSINESS INTERNATIONALLY
REVISION UNIT B
BUSINESS SKILLS: 2.1 SMALL TALK; 2.2 MEETINGS
UNIT 7 NEW BUSINESS
UNIT 8 MARKETING
UNIT 9 PLANNING
WORKING ACROSS CULTURES: 3 INTERNATIONAL CONFERENCE CALLS
REVISION UNIT C
BUSINESS SKILLS: 3.1 TELEPHONING; 3.2 E-MAILS
UNIT 10 MANAGING PEOPLE
UNIT 11 CONFLICT
UNIT 12 PRODUCTS
WORKING ACROSS CULTURES: 4 PREPARING TO DO BUSINESS INTERNATIONALLY
REVISION UNIT D
BUSINESS SKILLS: 4.1 NEGOTIATIONS; 4.2 PRESENTATIONS
WRITING FILE
ACTIVITY FILE
ADDITIONAL MATERIAL FOR BUSINESS SKILLS
GLOSSARY
前辅文
UNIT 1 CAREERS
UNIT 2 COMPANIES
UNIT 3 SELLING
WORKING ACROSS CULTURES: 1 SAYING ‘NO’ POLITELY
REVISION UNIT A
BUSINESS SKILLS: 1.1 INTERVIEWS; 1.2 PRESENTATIONS
UNIT 4 GREAT IDEAS
UNIT 5 STRESS
UNIT 6 ENTERTAINING
WORKING ACROSS CULTURES: 2 DOING BUSINESS INTERNATIONALLY
REVISION UNIT B
BUSINESS SKILLS: 2.1 SMALL TALK; 2.2 MEETINGS
UNIT 7 NEW BUSINESS
UNIT 8 MARKETING
UNIT 9 PLANNING
WORKING ACROSS CULTURES: 3 INTERNATIONAL CONFERENCE CALLS
REVISION UNIT C
BUSINESS SKILLS: 3.1 TELEPHONING; 3.2 E-MAILS
UNIT 10 MANAGING PEOPLE
UNIT 11 CONFLICT
UNIT 12 PRODUCTS
WORKING ACROSS CULTURES: 4 PREPARING TO DO BUSINESS INTERNATIONALLY
REVISION UNIT D
BUSINESS SKILLS: 4.1 NEGOTIATIONS; 4.2 PRESENTATIONS
WRITING FILE
ACTIVITY FILE
ADDITIONAL MATERIAL FOR BUSINESS SKILLS
GLOSSARY
