体验商务英语（第三版）综合教程3
定价：￥58.00
作者： 严明，王艳艳
最新印次日期：2025-12
出版社：高等教育出版社
“十四五”普通高等教育本科国家级规划教材
- 高等教育出版社
- 9787040539875
- 3版
- 44273263-2
- 大大16开
- 659
- 文学
- 外国语言文学类
- 教育与体育大类
- 商务英语
- 本科 高职
内容简介
教材有机整合语言技能、商务知识和文化育人，紧扣人工智能、数字技术、品牌出海等新兴话题，增加民族品牌的成功案例，挖掘中国成功商务实践，讲好中国商务故事，服务于培养新时代国际化复合型商务英语人才。本书为第3级。
目录
目录
前辅文
UNIT 1 BRANDS
UNIT 2 TRAVEL
UNIT 3 CHANGE
WORKING ACROSS CULTURES: 1 SOCIALISING
REVISION UNIT A
BUSINESS SKILLS: 1.1 MEETINGS; 1.2 TELEPHONING
UNIT 4 ORGANISATION
UNIT 5 ADVERTISING
UNIT 6 MONEY
WORKING ACROSS CULTURES: 2 INTERNATIONAL MEETINGS
REVISION UNIT B
BUSINESS SKILLS: 2.1 SMALL TALK; 2.2 PRESENTATIONS
UNIT 7 CULTURES
UNIT 8 HUMAN RESOURCES
UNIT 9 INTERNATIONAL MARKETS
WORKING ACROSS CULTURES: 3 DOING BUSINESS INTERNATIONALLY
REVISION UNIT C
BUSINESS SKILLS: 3.1 NEGOTIATIONS; 3.2 E-MAILS
UNIT 10 ETHICS
UNIT 11 LEADERSHIP
UNIT 12 COMPETITION
WORKING ACROSS CULTURES: 4 COMMUNICATION STYLES
REVISION UNIT D
BUSINESS SKILLS: 4.1 PRESENTATIONS; 4.2 INTERVIEWS
WRITING FILE
THE SOCIAL-CULTURAL GAME
ACTIVITY FILE
ADDITIONAL MATERIAL FOR BUSINESS SKILLS
GLOSSARY
前辅文
UNIT 1 BRANDS
UNIT 2 TRAVEL
UNIT 3 CHANGE
WORKING ACROSS CULTURES: 1 SOCIALISING
REVISION UNIT A
BUSINESS SKILLS: 1.1 MEETINGS; 1.2 TELEPHONING
UNIT 4 ORGANISATION
UNIT 5 ADVERTISING
UNIT 6 MONEY
WORKING ACROSS CULTURES: 2 INTERNATIONAL MEETINGS
REVISION UNIT B
BUSINESS SKILLS: 2.1 SMALL TALK; 2.2 PRESENTATIONS
UNIT 7 CULTURES
UNIT 8 HUMAN RESOURCES
UNIT 9 INTERNATIONAL MARKETS
WORKING ACROSS CULTURES: 3 DOING BUSINESS INTERNATIONALLY
REVISION UNIT C
BUSINESS SKILLS: 3.1 NEGOTIATIONS; 3.2 E-MAILS
UNIT 10 ETHICS
UNIT 11 LEADERSHIP
UNIT 12 COMPETITION
WORKING ACROSS CULTURES: 4 COMMUNICATION STYLES
REVISION UNIT D
BUSINESS SKILLS: 4.1 PRESENTATIONS; 4.2 INTERVIEWS
WRITING FILE
THE SOCIAL-CULTURAL GAME
ACTIVITY FILE
ADDITIONAL MATERIAL FOR BUSINESS SKILLS
GLOSSARY
前辅文
UNIT 1 BRANDS
UNIT 2 TRAVEL
UNIT 3 CHANGE
WORKING ACROSS CULTURES: 1 SOCIALISING
REVISION UNIT A
BUSINESS SKILLS: 1.1 MEETINGS; 1.2 TELEPHONING
UNIT 4 ORGANISATION
UNIT 5 ADVERTISING
UNIT 6 MONEY
WORKING ACROSS CULTURES: 2 INTERNATIONAL MEETINGS
REVISION UNIT B
BUSINESS SKILLS: 2.1 SMALL TALK; 2.2 PRESENTATIONS
UNIT 7 CULTURES
UNIT 8 HUMAN RESOURCES
UNIT 9 INTERNATIONAL MARKETS
WORKING ACROSS CULTURES: 3 DOING BUSINESS INTERNATIONALLY
REVISION UNIT C
BUSINESS SKILLS: 3.1 NEGOTIATIONS; 3.2 E-MAILS
UNIT 10 ETHICS
UNIT 11 LEADERSHIP
UNIT 12 COMPETITION
WORKING ACROSS CULTURES: 4 COMMUNICATION STYLES
REVISION UNIT D
BUSINESS SKILLS: 4.1 PRESENTATIONS; 4.2 INTERVIEWS
WRITING FILE
THE SOCIAL-CULTURAL GAME
ACTIVITY FILE
ADDITIONAL MATERIAL FOR BUSINESS SKILLS
GLOSSARY
前辅文
UNIT 1 BRANDS
UNIT 2 TRAVEL
UNIT 3 CHANGE
WORKING ACROSS CULTURES: 1 SOCIALISING
REVISION UNIT A
BUSINESS SKILLS: 1.1 MEETINGS; 1.2 TELEPHONING
UNIT 4 ORGANISATION
UNIT 5 ADVERTISING
UNIT 6 MONEY
WORKING ACROSS CULTURES: 2 INTERNATIONAL MEETINGS
REVISION UNIT B
BUSINESS SKILLS: 2.1 SMALL TALK; 2.2 PRESENTATIONS
UNIT 7 CULTURES
UNIT 8 HUMAN RESOURCES
UNIT 9 INTERNATIONAL MARKETS
WORKING ACROSS CULTURES: 3 DOING BUSINESS INTERNATIONALLY
REVISION UNIT C
BUSINESS SKILLS: 3.1 NEGOTIATIONS; 3.2 E-MAILS
UNIT 10 ETHICS
UNIT 11 LEADERSHIP
UNIT 12 COMPETITION
WORKING ACROSS CULTURES: 4 COMMUNICATION STYLES
REVISION UNIT D
BUSINESS SKILLS: 4.1 PRESENTATIONS; 4.2 INTERVIEWS
WRITING FILE
THE SOCIAL-CULTURAL GAME
ACTIVITY FILE
ADDITIONAL MATERIAL FOR BUSINESS SKILLS
GLOSSARY
