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出版时间:2020-08-25

出版社:高等教育出版社

获奖信息:“十二五”普通高等教育本科国家级规划教材  

以下为《体验商务英语(第三版)教师用书4》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 高等教育出版社
  • 9787040546910
  • 3版
  • 349295
  • 41243392-2
  • 平装
  • 大大16开
  • 2020-08-25
  • 744
  • 240
  • 文学
  • 外国语言文学
  • 英语、商务英语
  • 本科 高职
目录

 前辅文
 Notes on units
  Unit 1 Communication
  Unit 2 International marketing
  Unit 3 Building relationships
  Working across cultures 1: Doing business internationally
  Revision unit A
  Business skills: 1.1 Small talk
  Business skills: 1.2 E-mails
  Unit 4 Success
  Unit 5 Job satisfaction
  Unit 6 Risk
  Working across cultures 2: Working in new markets
  Revision unit B
  Business skills: 2.1 Negotiations
  Business skills: 2.2 Teleconferences
  Unit 7 Management styles
  Unit 8 Team building
  Unit 9 Raising finance
  Working across cultures 3: Managing international teams
  Revision unit C
  Business skills: 3.1 Presentations
  Business skills: 3.2 Meetings
  Unit 10 Customer service
  Unit 11 Crisis management
  Unit 12 Mergers and acquisitions
  Working across cultures 4: International negotiations
  Revision unit D
  Business skills: 4.1 Interviews
  Business skills: 4.2 Presentations
 Resource bank
  Teacher’s notes
  Speaking
  Unit 1 Communication
  Dealing with communication breakdown
  Unit 2 International marketing
  Brainstorming
  Unit 3 Building relationships
  Networking
  Unit 4 Success
  Negotiating
  Unit 5 Job satisfaction
  Cold-calling
  Unit 6 Risk
  Reaching agreement
  Unit 7 Management styles
  Presentations
  Unit 8 Team building
  Resolving conflict
  Unit 9 Raising finance
  Negotiating
  Unit 10 Customer service
  Active listening
  Unit 11 Crisis management
  Asking and answering difficult questions
  Unit 12 Mergers and acquisitions
  Making a presentation
  Listening
  Unit 1 Communication
  Alastair Dryburgh, Head of Akenhurst Consultants
  Unit 2 International marketing
  Svend Hollensen, Professor of International Marketing at the University of South Denmark
  Darrell Kofkin, Chief Executive of the Global Marketing Network, a training organisation
  Unit 3 Building relationships
  Alison Ward, Head of Global Corporate Responsibility at Cadbury, the chocolate maker
  Unit 4 Success
  Tom Hockaday, Managing Director of Isis Innovation, a technology development company
  Unit 5 Job satisfaction
  Madalyn Brooks, Director of Human Resources at Procter & Gamble (UK)
  Unit 6 Risk
  Steve Fowler, Managing Director of the Institute of Risk Management
  Unit 7 Management styles
  Laurie Mullins, Author of Management and Organisational Behaviour
  Unit 8 Team building
  Dan Collins, founder of team-building specialists Fresh Group
  Unit 9 Raising finance
  Simon Davies, Managing Director (Restructuring) at the Blackstone Group
  Unit 10 Customer service
  Philip Newman-Hall, Director and General Manager of Raymond Blanc’s restaurant Le
  Manoir aux Quat’Saisons
  Unit 11 Crisis management
  Craig Smith, Professor of Ethics and Social Responsibility at INSEAD in Paris
  Unit 12 Mergers and acquisitions
  Professor Scott Moeller, Director of the M&A Research Centre at Cass Business School
  Resource bank listening key
  Writing
  (Case study model answers and writing tasks)
  Unit 1 Communication
  Unit 2 International marketing
  Unit 3 Building relationships
  Unit 4 Success
  Unit 5 Job satisfaction
  Unit 6 Risk
  Unit 7 Management styles
  Unit 8 Team building
  Unit 9 Raising finance
  Unit 10 Customer service
  Unit 11 Crisis management
  Unit 12 Mergers and acquisitions
  Scripts
  Audio scripts
  Audio scripts for business skills
  Scripts for case study commentary
  Translation
  Translation for business brief
  Translation for readings