新编商务英语听力(第4册)(教师用书)
作者: 沈爱珍 主编
出版时间:2005-07-15
出版社:高等教育出版社
- 高等教育出版社
- 9787040176063
- 1
- 247982
- 平装
- 16开
- 2005-07-15
- 300
- 199
- 文学
- 外国语言文学
《新编商务英语听力(1~4)(教师用书)》为“新编商务英语系列丛书”之一,是《新编商务英语听力(1~4)(学生用书)》的教学辅导用书。全书共分15个单元以及期中、期末两套测试题。每个单元都由4个部分组成,内容涉及各种商务活动。本书既适用于教师教学,也可供学生课外自学。本书另配有录音磁带。
Unit Ⅰ
Part Ⅰ
A.Brokers
B. A Product Manager
Part Ⅱ
A. Relationships with Different Kinds of People
B. Relationships Between the Employees
Part Ⅲ
A.Accountant
B. How to Be a Successful Businessman
Part Ⅳ The World of Humor
Unit 2
Part Ⅰ
A. Contract Law and Warranty
B. Trademark, Patent and Agency Law
Part Ⅱ
A. Talking About the Contract
B. Court Orders Redress in Unfair Firing Case
Part Ⅲ
A. How to Claim Damages
B. Hire a Personal Lawyer
Part Ⅳ The World of Humor
Unit 3
Part Ⅰ
A. Partnership
B. Corporate Chains
Part Ⅱ
A. Join the NW Business Partnership
B. Creating a Winning Business Partnership
Part Ⅲ
A. Which One Is More Profitable?
B. Joint Venture
Part Ⅳ The World of Humor
Unit 4
Part Ⅰ
A. Corporations
B. Transnational Corporations
Part Ⅱ
A. Types of Business Organizations(Ⅰ)
B. Types of Business Organizations(Ⅱ)
Part Ⅲ
A. Business Practice
B. Workers’Role
Part Ⅳ The World of Humor
Unit 5
Part Ⅰ
A. Management
B. The Modem Corporation
Part Ⅱ
A. Expo Shows Mobile Tech
B. Alcatel Eyes Phone Stake
Part Ⅲ
A. U.S. Airlines to Offer Internet
B. The Need for a Strafewc Plan
Part Ⅳ the World of Humor
Unit 6
Part Ⅰ
A. Information Technology
B. Panda Vows to Become No.l Anti-virus Supplier
Part Ⅱ
A. IT Industry Burgeoning
B. Yahoo in Mainland Alliance
Part Ⅲ
A. The E-marketing
B. Information Needs
Part Ⅳ The World of Humor
Unit 7
Part Ⅰ
A. Markefing
B. Cusfomer Service
Part Ⅱ
A. Marketing Approaches(Ⅰ)
B. Marketing Approaches(Ⅱ)
PartⅢ
A. Food firm laps Dairy Mart
B. Ice Cream Profits Melt Away
Part Ⅳ The World of Humor
Unit 8
Part Ⅰ
A. Supply and Demand
B. Compefition
Part Ⅱ
A. Convenience Stores Blooming
B. Hypermarkets Most favored in Cities
Part Ⅲ
A. Le Meridien Plans 12 more hotels
B. Internal Business Analysis
Part Ⅳ The World of Humor
Test 1
Part Ⅰ
Part Ⅱ
Part Ⅲ
Part Ⅳ
Unit9
Part Ⅰ
A. Other financial Institutions
B. Bank Cuts NPLs as It Eyes IPO
Part Ⅱ
A. State Banks Eye Card Venture
B. Banking Group Set for Revamp
Part Ⅲ
A. Stablizinq China’s Economv
B. Finalizing a Plan
Part Ⅳ The World of Humor
Unit 10
Part Ⅰ
A. Seven Management Principles of Matsushita Group
B. Roles of General Manaaers
Part Ⅱ
A. Meeting Business Challenges of Microsoft
B. Meeting Business Challenges of Johnson & Johnson
Part Ⅲ
A. Green Cars
B. Environmental Profection
Part Ⅳ The World of Humor
Unit 11
Part Ⅰ
A. Understanding Cultural Differences
B. EuroDisney——A Case in Point
Part Ⅱ
A. The Globalization Paradox
B. Global Dress Codes
Part Ⅲ
A. Customs Efiqueffe and Protocol
B. Global Business and Local Cultures
Part Ⅳ The World of Humor
Unit 12
Part Ⅰ
A. Elements of the Marketplace
B. Cross-cultural Marketing
Part Ⅱ
A. Dell Computer Turns Customer Satisfaction into Profits(Ⅰ)
B. Dell Computer Turns Customer Satisfaction into Profits(Ⅱ)
Part Ⅲ
A. Swatch A Successful Story
B. Personal Life Style and the Purchasing Process
Part Ⅳ The World of Humor
Unit 13
Part Ⅰ
A. Job hunting
B. Successful Job Interview
Part Ⅱ
A. Writing Your Resume
B. Improving Your Lommunicating Skills
Part Ⅲ
A. How to Avoid Getting Junk E-mail
B. Proper International f-mail Etiqueffe
Part Ⅳ The World of Humor
Unit 14
Part Ⅰ
A. E.C. Pulls Plug on China Bulbs
B. As E.U. Dims,Bulb Producers Shift West-ward
Part Ⅱ
A. Japan fo Raise Tariffs Against Chinese Farm Goods
B. Japan Trade Spat to Expand
Part Ⅲ
A. Japan Trade Talks Are Under Way
B. Art Paper May Cost More
Part Ⅳ The World of Humor
Unit l5
Part Ⅰ
A. Despite Prior Setback,Coke to Sell New Tea
B. Ball Maker Turns Yacht Builder
Part Ⅱ
A. Pawnshop Trade Boosted
B. Arabian Matchmakers: Flourishing Business
Part Ⅲ
A. Nuclear Plant Gone to Weeds
B. Domestic DVD Makers Urged to Pay Fees
Part Ⅳ The World of Humor
Test 2
Part Ⅰ
Part Ⅱ
Part Ⅲ
Part Ⅳ