前辅文
 Unit 1
  Part I
   A. What Is Exporting?
   B. The Importance of Export Trade
  Part II
   A. Export Market Research
   B. Variables in Marketing
  Part III
   A. Exporting Procedures (1)
   B. Exporting Procedures (2)
  Part IV The World of Humor
 Unit 2
  Part I
   A. Some Special Terms in Export Trade
   B. Importance of Export Pricing
  Part II
   A. Setting Export Prices — Cost Considerations
   B. LongChamp Makes Big China Strides
  Part III
   A. Business Inquiries (1)
   B. Business Inquiries (2)
   C. Business Inquiries (3)
  Part IV The World of Humor
 Unit 3
  Part I
   A. Foreign Investment (1)
   B. Foreign Investment (2)
  Part II
   A. Investment Wisdom from Warren Buffet
   B. Investment Environment
  Part III
   A. Establishing Joint Ventures
   B. Preferential Policies
  Part IV The World of Humor
 Unit 4
  Part I
   A. Stock
   B. Stock Market
  Part II
   A. Stock Value and Indexes
   B. The Risk Investment
  Part III
   A. Warren Buffett — Ace Stockpicker
   B. George Soros — The Man Who Moves Market
  Part IV The World of Humor
 Unit 5
  Part I
   A. Stock Exchange
   B. A Bull and a Bear Market
  Part II
   A. Understand the Stock Market
   B. How to Start an Investment
  Part III
   A. How to Be a Successful Stock Investor
   B. Stock Market Tips
  Part IV The World of Humor
 Unit 6
  Part I
   A. What Is Insurance?
   B. Insurance Is a Necessity
  Part II
   A. Buying Insurance
   B. Health Insurance
  Part III
   A. Questions to Expect When Applying for Insurance
   B. Insurance Companies
   Part IV The World of Humor
 Unit 7
  Part I
   A. Life Insurance Basics
   B. Property Insurance Companies
  Part II
   A. How to Buy Good Health Insurance
   B. Travel Insurance
  Part III
   A. Screen Out Good Insurance Risks from
   Poor Ones
   B. Tips for Buying Insurance
  Part IV The World of Humor
 Unit 8
  Part I
   A. Promotion Strategies
   B. A Promoting Project
  Part II
   A. Giving Business Presentations (1)
   B. Giving Business Presentations (2)
  Part III
   A. A Sales Presentation (1)
   B. A Sales Presentation (2)
  Part IV The World of Humor
 Test One
  Part I
  Part II
  Part III
  Part IV
  Part V
 Unit 9
  Part I
   A. Why Is Finance Important?
   B. Financial Market
  Part II
   A. The Problem of Inflation
   B. Dollars in the World Market
  Part III
   A. Credit Cards
   B. Shanghai’s Financial Industry
  Part IV The World of Humor
 Unit 10
  Part I
   A. Stock Market’s Miracle Man
   B. Seeking the Gold Apple
  Part II
   A. Steve Jobs
   B. Giogio Armani
  Part III
   A. Forbes Rich List — World’s Billionaires in 2011
   B. Founder of the Google Search Engine
  Part IV The World of Humor
 Unit 11
  Part I
   A. Rail Freight and Road Transport
   B. Ocean Freight and Air Freight
  Part II
   A. Physical Distribution
   B. Containerization
  Part III
   A. Mode of Transportation
   B. Shipping Goods
  Part IV The World of Humor
 Unit 12
  Part I
   A. Shipping with an Expert
   B. Easy Steps to Preparing Your Package
  Part II
   A. Background of DHL Worldwide Express
   B. Choosing Shipping Options
  Part III
   A. Introduction of DHL-Sinotrans
   B. Philosophies of DHL-Sinotrans
  Part IV The World of Humor
 Unit 13
  Part I
   A. What Is E-commerce?
   B. What Is AWeber?
  Part II
   A. Sales of Real Estate on the Internet
   B. How to Make Money on the Internet?
  Part III
   A. Email Marketing Tips
   B. Email Marketing for Your Online Business
  Part IV The World of Humor
 Unit 14
  Part I
   A. Business Unusual for Private Eyes —Detective Agencies Seek Legal Trade Status
   B. Hunting Down the Unfaithful
  Part II
   A. Remittance Business Grows
   B. Arbitration Thrives in China
  Part III
   A. New Firm Sells Bargains
   B. Clubs Teach Kids Investment
  Part IV The World of Humor
 Unit 15
  Part I
   A. Cross-cultural Negotiations
   B. The Concept of “Face”
  Part II
   A. Cross-cultural Negotiating Tips
   B. Different Negotiating Styles
  Part III
   A. Negotiating in Japan
   B. A Negotiation
  Part IV The World of Humor
 Test Two
  Part I
  Part II
  Part III
  Part IV
  Part V