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出版时间:2013-05-20

出版社:高等教育出版社

以下为《新编商务英语(第二版)听力教程4》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 高等教育出版社
  • 9787040367485
  • 2版
  • 20963
  • 41243374-0
  • 平装
  • 异16开
  • 2013-05-20
  • 212
  • 121
  • 文学
  • 外国语言文学
  • 商务英语
  • 高职
目录

 前辅文
 Unit 1
  Part I
   A. Brokers
   B. A Product Manager
  Part II
   A. Relationships with Different Kinds of People
   B. Relationships Between the Employees
  Part III
   A. Accountant
   B. How to Be a Successful Businessman
  Part IV The World of Humor
 Unit 2
  Part I
   A. Contract Law and Warranty
   B. Trademark, Patent and Agency Law
  Part II
   A. Oral Contracts
   B. How to Write Effective Business Contracts
  Part III
   A. Talking About the Contract
   B. Hire a Personal Lawyer
  Part IV The World of Humor
 Unit 3
  Part I
   A. Partnership
   B. Corporate Chains
  Part II
   A. Join the NW Business Partnership
   B. Creating a Winning Business Partnership
  Part III
   A. Health Partnership
   B. Joint Venture
  Part IV The World of Humor
 Unit 4
  Part I
   A. Corporations
   B. The Modern Corporation
  Part II
   A. Types of Business Organizations (Ⅰ)
   B. Types of Business Organizations (Ⅱ)
  Part III
   A. Tips to Make an Organization
   B. Transnational Corporations
  Part IV The World of Humor
 Unit 5
  Part I
   A. Management
   B. Business Administration
  Part II
   A. Business Practice
   B. Which One Is More Profi table?
  Part III
   A. The Need for a Strategic Plan
   B. Workers’ Role
  Part IV The World of Humor
 Unit 6
  Part I
   A. Information Technology (Ⅰ)
   B. Information Technology (Ⅱ)
  Part II
   A. Information Security
   B. Different Types of IT Industry Jobs
  Part III
   A. The E-marketing
   B. Information Needs
  Part IV The World of Humor
 Unit 7
  Part I
   A. Marketing
   B. Customer Service
  Part II
   A. Marketing Approaches (Ⅰ)
   B. Marketing Approaches (Ⅱ)
  Part III
   A. Elements of the Marketplace
   B. Cross-cultural Marketing
  Part IV The World of Humor
 Unit 8
  Part I
   A. Supply and Demand
   B. Competition
  Part II
   A. Business Competition (Ⅰ)
   B. Business Competition (Ⅱ)
  Part III
   A. What Is an Internal Company Analysis?
   B. Internal Business Analysis
  Part IV The World of Humor
 Test One
  Part I
  Part II
  Part III
  Part IV
 Unit 9
  Part I
   A. Other Financial Institutions
   B. What Is a Central Bank?
  Part II
   A. Standard Chartered Bank
   B. Banking Support for Small Business
  Part III
   A. J.P. Morgan
   B. Finalizing a Plan
  Part IV The World of Humor
 Unit 10
  Part I
   A. Seven Management Principles of an Industrialist Group
   B. Roles of General Managers
  Part II
   A. Business Management
   B. Taking Responsibility During the Recession
  Part III
   A. Green Cars
   B. Environmental Protection
  Part IV The World of Humor
 Unit 11
  Part I
   A. Understanding Cultural Differences
   B. Business Culture
  Part II
   A. The Globalization Paradox
   B. Japanese Communication Styles
  Part III
   A. Customs, Etiquette and Protocol
   B. Global Business and Local Cultures
  Part IV The World of Humor
 Unit 12
  Part I
   A. Dell Computer Turns Customer Satisfaction into Profi ts (Ⅰ)
   B. Dell Computer Turns Customer Satisfaction into Profi ts (Ⅱ)
  Part II
   A. Swatch — A Successful Story
   B. Personal Life Style and the Purchasing Process
  Part III
   A. Ice Cream Profi ts Melt Away
   B. Domestic DVD Makers Urged to Pay Fees
  Part IV The World of Humor
 Unit 13
  Part I
   A. Job Hunting
   B. Successful Job Interview
  Part II
   A. Writing Your Resume
   B. Improving Your Communicating Skills
  Part III
   A. Finding a Job Abroad
   B. How Can Graduates Get Jobs
  Part IV The World of Humor
 Unit 14
  Part I
   A. Trade Policy
   B. Balance of Trade
  Part II
   A. Trade Protectionism in U.S. Takes on New Features
   B. Chinese Minister Calls for Fight Against Trade Protectionism
  Part III
   A. Japan Trade Talks Are Under Way
   B. Art Paper May Cost More
  Part IV The World of Humor
 Unit 15
  Part I
   A. Brakes on Fakes (Ⅰ)
   B. Brakes on Fakes (Ⅱ)
  Part II
   A. Pawnshop Trade Boosted
   B. Arabian Matchmakers: Flourishing Business
  Part III
   A. World’s Top Chefs Cook up Culinary Summit
   B. Nuclear Plant Gone to Weeds
  Part IV The World of Humor
 Test Two
  Part I
  Part II
  Part III
  Part IV