功能语言学与语篇分析研究 （第三辑）
定价：￥38.00
作者： 黄国文
出版社：高等教育出版社
- 高等教育出版社
- 9787040330953
- 1
- 0041156894-2
- 16开
- 390
内容简介
本书为高等学校国际经济与贸易专业主要课程教材，是在第一版基础上修订的第二版教材。本书包括国际市场营销学和市场营销学两大部分内容，以国际市场营销学理论体系为主，市场营销学基础性知识为辅，适合两者合二为一的教学需要。
本书阐述国际市场营销的基本理论、基础知识和操作方法，由国际市场营销概论、国际市场营销环境、国际市场营销调研与战略、国际市场营销策略组合四个部分构成，重点阐释普遍适用于各国的国际市场营销框架，突出国际市场营销环境分析，增添了全球环境分析和区域环境分析内容。本书从中国视角分析国际市场营销问题，探讨国际市场营销策略组合，以增强读者对中国企业进行国际市场营销的认识和思考。
本书强调理论性与实践性相结合，适合作为高等学校国际经济与贸易专业本科生及研究生教材，也适合作为政府、企业相关人员培训教材。
目录
目录
中国的系统功能语言学研究从北京走向世界（代前言）/黄国文
理论研究
中国语言研究传统与语篇语义学/姜望琪
A Systemic Functional Perspective on the Growth of Chinese/Fang Yan
On the Logical Nature of Modality in Functional Grammar/Feng Zongxin
Phonological Metaphor: Grammatical Metaphor Beside the Clause/Liu Chengyu Hu Qin
从Wittgenstein的原型观来验证系统功能语法的语法范畴/杨炳钧
Mapping Place: Further Delicacy in Circumstantiation/［澳］ Shoshana Dreyfus Pauline Jones
An Investigation into the Logico-semantic Relations in Genre Complex/Yu Hui
动词的评价功能/金娜娜
Perspectival Metadiscourse and Writer Role Realisations in Academic Discourse/Chen Mingfang
Halliday的互补理论说略/何恒幸
语篇分析
Intermodal Complementarity: modelling affordances across image and verbiage in children’s picture books/［澳］ Clare Painter J.R. Martin
Commitment in Parallel Texts—A study of Pride and Prejudice and its adaptations/Chang Chenguang
The Representation of Gender Identity in a SFL Perspective/Yang Xinzhang
评价系统视角下的语义韵特征——以诗化小说为例/肖祎 陈治安
运用RST Tool分析科技英语长句/董敏
评价资源的策略运用——对“联合国秘书长新年致辞”的积极语篇分析/钟莉莉 袁秀凤
教学讨论
Learning in Linguistic Contexts: integrating SFL theory with literacy teaching/David Rose
大学英语写作教学中互文性整合模式研究/杨汝福
Digitalisation and Language Teaching—An Enjoyable Path to Innovative Writing/Yang Yonglin Tao Ding
以衔接策略提升台湾大学生对古文非同指零形指称的辨识能力/徐富美
后记/方琰
中国的系统功能语言学研究从北京走向世界（代前言）/黄国文
理论研究
中国语言研究传统与语篇语义学/姜望琪
A Systemic Functional Perspective on the Growth of Chinese/Fang Yan
On the Logical Nature of Modality in Functional Grammar/Feng Zongxin
Phonological Metaphor: Grammatical Metaphor Beside the Clause/Liu Chengyu Hu Qin
从Wittgenstein的原型观来验证系统功能语法的语法范畴/杨炳钧
Mapping Place: Further Delicacy in Circumstantiation/［澳］ Shoshana Dreyfus Pauline Jones
An Investigation into the Logico-semantic Relations in Genre Complex/Yu Hui
动词的评价功能/金娜娜
Perspectival Metadiscourse and Writer Role Realisations in Academic Discourse/Chen Mingfang
Halliday的互补理论说略/何恒幸
语篇分析
Intermodal Complementarity: modelling affordances across image and verbiage in children’s picture books/［澳］ Clare Painter J.R. Martin
Commitment in Parallel Texts—A study of Pride and Prejudice and its adaptations/Chang Chenguang
The Representation of Gender Identity in a SFL Perspective/Yang Xinzhang
评价系统视角下的语义韵特征——以诗化小说为例/肖祎 陈治安
运用RST Tool分析科技英语长句/董敏
评价资源的策略运用——对“联合国秘书长新年致辞”的积极语篇分析/钟莉莉 袁秀凤
教学讨论
Learning in Linguistic Contexts: integrating SFL theory with literacy teaching/David Rose
大学英语写作教学中互文性整合模式研究/杨汝福
Digitalisation and Language Teaching—An Enjoyable Path to Innovative Writing/Yang Yonglin Tao Ding
以衔接策略提升台湾大学生对古文非同指零形指称的辨识能力/徐富美
后记/方琰
中国的系统功能语言学研究从北京走向世界（代前言）/黄国文
理论研究
中国语言研究传统与语篇语义学/姜望琪
A Systemic Functional Perspective on the Growth of Chinese/Fang Yan
On the Logical Nature of Modality in Functional Grammar/Feng Zongxin
Phonological Metaphor: Grammatical Metaphor Beside the Clause/Liu Chengyu Hu Qin
从Wittgenstein的原型观来验证系统功能语法的语法范畴/杨炳钧
Mapping Place: Further Delicacy in Circumstantiation/［澳］ Shoshana Dreyfus Pauline Jones
An Investigation into the Logico-semantic Relations in Genre Complex/Yu Hui
动词的评价功能/金娜娜
Perspectival Metadiscourse and Writer Role Realisations in Academic Discourse/Chen Mingfang
Halliday的互补理论说略/何恒幸
语篇分析
Intermodal Complementarity: modelling affordances across image and verbiage in children’s picture books/［澳］ Clare Painter J.R. Martin
Commitment in Parallel Texts—A study of Pride and Prejudice and its adaptations/Chang Chenguang
The Representation of Gender Identity in a SFL Perspective/Yang Xinzhang
评价系统视角下的语义韵特征——以诗化小说为例/肖祎 陈治安
运用RST Tool分析科技英语长句/董敏
评价资源的策略运用——对“联合国秘书长新年致辞”的积极语篇分析/钟莉莉 袁秀凤
教学讨论
Learning in Linguistic Contexts: integrating SFL theory with literacy teaching/David Rose
大学英语写作教学中互文性整合模式研究/杨汝福
Digitalisation and Language Teaching—An Enjoyable Path to Innovative Writing/Yang Yonglin Tao Ding
以衔接策略提升台湾大学生对古文非同指零形指称的辨识能力/徐富美
后记/方琰
中国的系统功能语言学研究从北京走向世界（代前言）/黄国文
理论研究
中国语言研究传统与语篇语义学/姜望琪
A Systemic Functional Perspective on the Growth of Chinese/Fang Yan
On the Logical Nature of Modality in Functional Grammar/Feng Zongxin
Phonological Metaphor: Grammatical Metaphor Beside the Clause/Liu Chengyu Hu Qin
从Wittgenstein的原型观来验证系统功能语法的语法范畴/杨炳钧
Mapping Place: Further Delicacy in Circumstantiation/［澳］ Shoshana Dreyfus Pauline Jones
An Investigation into the Logico-semantic Relations in Genre Complex/Yu Hui
动词的评价功能/金娜娜
Perspectival Metadiscourse and Writer Role Realisations in Academic Discourse/Chen Mingfang
Halliday的互补理论说略/何恒幸
语篇分析
Intermodal Complementarity: modelling affordances across image and verbiage in children’s picture books/［澳］ Clare Painter J.R. Martin
Commitment in Parallel Texts—A study of Pride and Prejudice and its adaptations/Chang Chenguang
The Representation of Gender Identity in a SFL Perspective/Yang Xinzhang
评价系统视角下的语义韵特征——以诗化小说为例/肖祎 陈治安
运用RST Tool分析科技英语长句/董敏
评价资源的策略运用——对“联合国秘书长新年致辞”的积极语篇分析/钟莉莉 袁秀凤
教学讨论
Learning in Linguistic Contexts: integrating SFL theory with literacy teaching/David Rose
大学英语写作教学中互文性整合模式研究/杨汝福
Digitalisation and Language Teaching—An Enjoyable Path to Innovative Writing/Yang Yonglin Tao Ding
以衔接策略提升台湾大学生对古文非同指零形指称的辨识能力/徐富美
后记/方琰
