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出版时间:2025-03

出版社:电子工业出版社

以下为《财经应用文写作(第2版)》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 电子工业出版社
  • 9787121465512
  • 1-8
  • 560151
  • 平塑
  • 16开
  • 2025-03
  • 422
  • 264
  • 财经类
  • 高职
内容简介
随着社会的发展和进步,应用文成了传递信息、组织生产、推广成果、发展科学,以及人们在社会交往、思想交流中使用的重要工具。人们在现实社会里,无论从事何种工作,都离不开应用文。有人把应用文写作能力和英语能力、计算机能力列为当代大学生必须具备的三种能力。就经济类专业的高职高专学生而言,具备较强的财经应用文写作能力是适应职业发展的需要,也是提升自身职场竞争力的需要。团队成员在对无锡四大银行、三大会计事务所、新吴区15家外企进行职员应用文写作能力调查后,大胆假设,小心求证,结合高职学生的特点和实际情况,探索性地编写了这本教材《财经应用写作(第2版)》。本书以"建构主义”学习观为指导,构建体现职业岗位能力的项目任务式的教学模式。围绕开放性、实用性、职业性三大特点,根据"学校生活——初入职场——职场晋升”的职业发展路径,由浅入深地安排教学内容,有梯度地进行布局设点,针对不同层次不同需要的学生进行精细化训练。结构合理、体系完整,既符合职业院校学生的知识与能力水平,又体现了较强的发展前瞻性,具有较强的教学实践价值。
目录
项目一 应用文的滥觞 ······················································································ 1__eol__任务一 初识应用文 ··················································································· 2__eol__一、应用文的性质、定义与分类 ····························································· 2__eol__二、应用文的发展历史 ·········································································· 3__eol__三、应用文的功能 ················································································ 4__eol__四、应用文的特点 ················································································ 4__eol__任务二 缘起应用文 ················································································· 13__eol__一、主旨 ·························································································· 14__eol__二、材料 ·························································································· 15__eol__三、结构 ·························································································· 17__eol__四、语言 ·························································································· 22__eol__项目二 校园文通 ·························································································· 25__eol__任务一 请假条 ······················································································· 26__eol__一、请假条的性质 ·············································································· 26__eol__二、请假条的分类 ·············································································· 27__eol__三、请假条的一般结构与写作 ······························································ 27__eol__任务二 申请书 ······················································································· 30__eol__一、申请书的性质及特点····································································· 30__eol__二、申请书的分类 ·············································································· 31__eol__三、申请书的结构与写作····································································· 31__eol__任务三 证明信 ······················································································· 34__eol__一、证明信的性质及类别····································································· 35__eol__二、证明信与介绍信的区别 ································································· 35__eol__三、证明信的特点 ·············································································· 35__eol__四、证明信的写作 ·············································································· 35__eol__任务四 凭证性条据 ················································································· 39__eol__一、凭证性条据的种类 ········································································ 39__eol__二、凭证性条据的适用范围 ································································· 40__eol__三、凭证性条据的结构和写法 ······························································ 40__eol__四、写作凭证性条据的注意事项 ··························································· 41__eol__任务五 启事 ·························································································· 45__eol__一、启事的性质 ················································································· 46__eol__二、启事的特点 ················································································· 46__eol__三、启事的种类 ················································································· 47__eol__四、几种常用启事的写作····································································· 47__eol__任务六 计划 ·························································································· 55__eol__一、计划的性质 ················································································· 56__eol__二、计划的作用 ················································································· 57__eol__三、计划的特点 ················································································· 57__eol__四、计划的分类 ················································································· 57__eol__五、计划的写作 ················································································· 58_