项目一 电子商务基础认知··········································································1__eol__任务一 初识电子商务····················· 2__eol__一、电子商务的产生与发展········ 2__eol__二、电子商务的概念················· 4__eol__任务二 电子商务的分类·················· 7__eol__一、按交易主体分类················· 8__eol__二、按运作方式分类················11__eol__三、按开展交易的地域范围分类···11__eol__任务三 电子商务的新应用··············12__eol__一、在线旅游·························13__eol__二、在线教育·························16__eol__三、互联网医疗······················17__eol__四、电子政务·························23__eol__五、农村电子商务···················25__eol__六、直播电子商务···················26__eol__任务四 电子商务的模型与框架········27__eol__一、电子商务的模型················28__eol__二、电子商务的一般框架··········29__eol__任务五 电子商务的基础技术···········32__eol__一、电子数据交换技术·············32__eol__二、互联网技术······················35__eol__三、Web 开发技术···················39__eol__四、其他新兴技术···················40__eol__知识巩固······································43__eol__技能训练······································44__eol__项目二 B2C 电子商务··············································································45__eol__任务一 B2C 电子商务概述···············46__eol__一、B2C 电子商务的含义··········46__eol__二、B2C 电子商务的应用特点····46__eol__三、B2C 电子商务的分类··········50__eol__任务二 B2C 电子商务的盈利模式与成功关键··························56__eol__一、B2C 电子商务的盈利模式····56__eol__二、B2C 电子商务的成功关键····58__eol__任务三 B2C 电子商务典型案例分析—唯品会····················61__eol__一、唯品会概况······················61__eol__二、唯品会的盈利模式·············62__eol__三、唯品会成功的关键·············63__eol__知识巩固······································65__eol__技能训练······································66__eol__项目三 C2C 电子商务·············································································67__eol__任务一 C2C 电子商务概述··············68__eol__一、C2C 电子商务的含义··········68__eol__二、C2C 电子商务的应用特点····69__eol__三、C2C 电子商务的分类··········69__eol__任务二 C2C 拍卖网站的运作模式·····72__eol__一、网络拍卖网站的形式··········72__eol__二、网络拍卖的方式················74__eol__三、网络拍卖网站案例—淘宝网76__eol__任务三 C2C 店铺平台的运作模式·····78__eol__一、在C2C 店铺平台上购物和开店的流程·························79__eol__二、C2C 店铺货源的选择··········80__eol__三、网上开店流程——淘宝网·····82__eol__知识巩固······································84__eol__技能训练······································85__eol__项目四 新零售····························································································· 86__eol__任务一 新零售的概念与特征············· 87__eol__一、新零售的概念····················· 87__eol__二、新零售的特征····················· 88__eol__任务二 新零售的框架······················ 89__eol__一、前台：重构人、货、场········· 90__eol__二、中台：营销、市场、流通链、生产模式变革····················· 91__eol__三、后台：基础环境、新兴技术赋能发展·······························92__eol__任务三 新零售的商业模式与发展方向····96__eol__一、新零售的商业模式················97__eol__二、新零售的发展方向·············· 103__eol__知识巩固······································· 107__eol__技能训练······································· 108__eol__项目五 B2B 电子商务················································································· 109__eol__任务一 初识B2B 电子商务··············· 110__eol__一、B2B 电子商务的含义··········· 110__eol__二、B2B 电子商务的特点··········· 110__eol__三、B2B 电子商务的分类··········· 112__eol__四、B2B 电子商务的发展··········· 114__eol__任务二 基于企业自有网站的B2B交易································· 117__eol__一、基于采购商网站的B2B交易································ 117__eol__二、基于供应商网站的B2B交易································ 119__eol__任务三 基于第三方中介网站的B2B交易································· 120__eol__一、基于第三方中介网站的B2B 交易的主要功能······················· 121__eol__二、基于第三方中介网站的B2B 交易的机制····························· 122__eol__三、B2B 电子商务中介网站的类型································ 123__eol__知识巩固······································· 126__eol__技能训练······································· 127__eol__项目六 跨境电子商务················································································· 128__eol__任务一 初识跨境电子商务··············· 129__eol__一、跨境电子商务的定义··········· 129__eol__二、跨境电子商务的分类··········· 130__eol__三、跨境电子商务的发展趋势····· 132__eol__任务二 初识跨境电子商务平台········· 133__eol__一、全球速卖通······················· 133__eol__二、亚马逊····························· 134__eol__三、eBay ································ 136__eol__四、敦煌网·····