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出版时间:2020-08-27

出版社:高等教育出版社

获奖信息:“十二五”职业教育国家规划教材  

以下为《职通商务英语(第三版)综合教程1》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 高等教育出版社
  • 9787040547986
  • 3版
  • 360841
  • 41243360-9
  • 异16开
  • 2020-08-27
  • 文学
  • 外国语言文学
  • 商务英语
  • 五年制高职 高职
目录

 前辅文
 Unit 1 Business Kaleidoscope
  Section I Lead-in
  Section II Reading What Is Business?
  Section III Language Focus
  Section IV Business Writing Business Letters
  Section V Listening & Speaking Expressing Opinions
  Section VI Business Etiquette Business Greetings and Introductions
 Unit 2 Business Enterprise
  Section I Lead-in
  Section II Reading What Form of Business Enterprises Is Best for You?
  Section III Language Focus
  Section IV Business Writing A Company Profile
  Section V Listening & Speaking Presenting a Company
  Section VI Business Etiquette Tips for Cross-Cultural Communication in Language
 Unit 3 Business Plan
  Section I Lead-in
  Section II Reading Business Plan
  Section III Language Focus
  Section IV Business Writing Agendas
  Section V Listening & Speaking Holding a Meeting
  Section VI Business Etiquette Business Meeting Etiquette
 Unit 4 Business Relationship
  Section I Lead-in
  Section II Reading What Is Corporate Entertainment?
  Section III Language Focus
  Section IV Business Writing Business Cards & Business Greeting Cards
  Section V Listening & Speaking Socializing
  Section VI Business Etiquette Tips for Fine Dining Etiquette
 Review of Units 1–4
 Unit 5 Marketing
  Section I Lead-in
  Section II Reading The Marketing Mix
  Section III Language Focus
  Section IV Business Writing Telephone Messages
  Section V Listening & Speaking Business Telephoning
  Section VI Business Etiquette Telephone Manners
 Unit 6 Retail Business
  Section I Lead-in
  Section II Reading Retail Trade
  Section III Language Focus
  Section IV Business Writing Business Memos
  Section V Listening & Speaking Offering Help
  Section VI Business Etiquette Business Manners
 Unit 7 Banking
  Section I Lead-in
  Section II Reading The Business of Banking
  Section III Language Focus
  Section IV Business Writing Notices
  Section V Listening & Speaking Giving and Asking for Advice
  Section VI Business Etiquette Good Banking Etiquette
 Unit 8 Customer Service
  Section I Lead-in
  Section II Reading What Is Customer Service?
  Section III Language Focus
  Section IV Business Writing Letters of Complaints
  Section V Listening & Speaking Dealing with Complaints
  Section VI Business Etiquette Ten Commandments of Customer Services
 Review of Units 5–8
 Glossary