职通商务英语(第三版)综合教程1
作者: 贺雪娟等
出版时间:2020-08
出版社:高等教育出版社
“十二五”职业教育国家规划教材
- 高等教育出版社
- 9787040547986
- 3版
- 360841
- 60253235-0
- 异16开
- 2020-08
- 文学
- 外国语言文学
- 商务英语
- 五年制高职 高职
前辅文
Unit 1 Business Kaleidoscope
Section I Lead-in
Section II Reading What Is Business?
Section III Language Focus
Section IV Business Writing Business Letters
Section V Listening & Speaking Expressing Opinions
Section VI Business Etiquette Business Greetings and Introductions
Unit 2 Business Enterprise
Section I Lead-in
Section II Reading What Form of Business Enterprises Is Best for You?
Section III Language Focus
Section IV Business Writing A Company Profile
Section V Listening & Speaking Presenting a Company
Section VI Business Etiquette Tips for Cross-Cultural Communication in Language
Unit 3 Business Plan
Section I Lead-in
Section II Reading Business Plan
Section III Language Focus
Section IV Business Writing Agendas
Section V Listening & Speaking Holding a Meeting
Section VI Business Etiquette Business Meeting Etiquette
Unit 4 Business Relationship
Section I Lead-in
Section II Reading What Is Corporate Entertainment?
Section III Language Focus
Section IV Business Writing Business Cards & Business Greeting Cards
Section V Listening & Speaking Socializing
Section VI Business Etiquette Tips for Fine Dining Etiquette
Review of Units 1–4
Unit 5 Marketing
Section I Lead-in
Section II Reading The Marketing Mix
Section III Language Focus
Section IV Business Writing Telephone Messages
Section V Listening & Speaking Business Telephoning
Section VI Business Etiquette Telephone Manners
Unit 6 Retail Business
Section I Lead-in
Section II Reading Retail Trade
Section III Language Focus
Section IV Business Writing Business Memos
Section V Listening & Speaking Offering Help
Section VI Business Etiquette Business Manners
Unit 7 Banking
Section I Lead-in
Section II Reading The Business of Banking
Section III Language Focus
Section IV Business Writing Notices
Section V Listening & Speaking Giving and Asking for Advice
Section VI Business Etiquette Good Banking Etiquette
Unit 8 Customer Service
Section I Lead-in
Section II Reading What Is Customer Service?
Section III Language Focus
Section IV Business Writing Letters of Complaints
Section V Listening & Speaking Dealing with Complaints
Section VI Business Etiquette Ten Commandments of Customer Services
Review of Units 5–8
Glossary