职通商务英语(第三版)综合教程2
作者: 贺雪娟等
出版时间:2020-09
出版社:高等教育出版社
“十二五”职业教育国家规划教材
- 高等教育出版社
- 9787040549430
- 3版
- 347144
- 60253236-8
- 平装
- 异16开
- 2020-09
- 236
- 156
- 文学
- 外国语言文学
- 商务英语
- 五年制高职 高职
前辅文
UNIT 1 International Business
Section I Lead-in
Section II Reading International Business
Section III Language Focus
Section IV Business Writing Fax
Section V Listening & Speaking Making Business Appointments
Section VI Business Etiquette Etiquette of Business Appointments
UNIT 2 Business Expansion
Section I Lead-in
Section II Reading Company A: A Rising International Behemoth
Section III Language Focus
Section IV Business Writing Résumé
Section V Listening & Speaking Job Interviews
Section VI Business Etiquette Etiquette in Job Interviews
UNIT 3 Business Relationship
Section I Lead-in
Section II Reading Corporate Sponsorship
Section III Language Focus
Section IV Business Writing Invitation Letter
Section V Listening & Speaking Making an Oral Invitation
Section VI Business Etiquette Business Dressing Etiquette
UNIT 4 Marketing
Section I Lead-in
Section II Reading Marketing Research
Section III Language Focus
Section IV Business Writing Marketing Research Questionnaire
Section V Listening & Speaking Describing Marketing Graphs
Section VI Business Etiquette Etiquette of Chinese Banquets
REVIEW of UNITS 1–4
UNIT 5 Import & Export
Section I Lead-in
Section II Reading Import & Export Business
Section III Language Focus
Section IV Business Writing Letter to Establish Business Relations
Section V Listening & Speaking Negotiating Skills
Section VI Business Etiquette Business Negotiation Etiquette
UNIT 6 Investment
Section I Lead-in
Section II Reading China’s Outbound Investment
Section III Language Focus
Section IV Business Writing Credit Inquiry Letter
Section V Listening & Speaking Talking About Investment
Section VI Business Etiquette Gift-Giving Etiquette
UNIT 7 Exhibitions and Trade Fairs
Section I Lead-in
Section II Reading Trade Exhibition Trends
Section III Language Focus
Section IV Business Writing Letter of Application
Section V Listening & Speaking Trade Show Skills
Section VI Business Etiquette Trade Show Etiquette
UNIT 8 Customer Relationship Management
Section I Lead-in
Section II Reading Manage Your Customer Care
Section III Language Focus
Section IV Business Writing Letter of Appreciation
Section V Listening & Speaking Approaching Customers
Section VI Business Etiquette How Can Customer Service Be Friendly?
REVIEW of UNITS 5–8
Glossary