注册 登录 进入教材巡展
#
  • #
  • #

出版时间:2020-09-07

出版社:高等教育出版社

获奖信息:“十二五”职业教育国家规划教材  

以下为《职通商务英语(第三版)综合教程2》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 高等教育出版社
  • 9787040549430
  • 3版
  • 347144
  • 41243361-7
  • 平装
  • 异16开
  • 2020-09-07
  • 236
  • 156
  • 文学
  • 外国语言文学
  • 商务英语
  • 五年制高职 高职
目录

 前辅文
 UNIT 1 International Business
  Section I Lead-in
  Section II Reading International Business
  Section III Language Focus
  Section IV Business Writing Fax
  Section V Listening & Speaking Making Business Appointments
  Section VI Business Etiquette Etiquette of Business Appointments
 UNIT 2 Business Expansion
  Section I Lead-in
  Section II Reading Company A: A Rising International Behemoth
  Section III Language Focus
  Section IV Business Writing Résumé
  Section V Listening & Speaking Job Interviews
  Section VI Business Etiquette Etiquette in Job Interviews
 UNIT 3 Business Relationship
  Section I Lead-in
  Section II Reading Corporate Sponsorship
  Section III Language Focus
  Section IV Business Writing Invitation Letter
  Section V Listening & Speaking Making an Oral Invitation
  Section VI Business Etiquette Business Dressing Etiquette
 UNIT 4 Marketing
  Section I Lead-in
  Section II Reading Marketing Research
  Section III Language Focus
  Section IV Business Writing Marketing Research Questionnaire
  Section V Listening & Speaking Describing Marketing Graphs
  Section VI Business Etiquette Etiquette of Chinese Banquets
 REVIEW of UNITS 1–4
 UNIT 5 Import & Export
  Section I Lead-in
  Section II Reading Import & Export Business
  Section III Language Focus
  Section IV Business Writing Letter to Establish Business Relations
  Section V Listening & Speaking Negotiating Skills
  Section VI Business Etiquette Business Negotiation Etiquette
 UNIT 6 Investment
  Section I Lead-in
  Section II Reading China’s Outbound Investment
  Section III Language Focus
  Section IV Business Writing Credit Inquiry Letter
  Section V Listening & Speaking Talking About Investment
  Section VI Business Etiquette Gift-Giving Etiquette
 UNIT 7 Exhibitions and Trade Fairs
  Section I Lead-in
  Section II Reading Trade Exhibition Trends
  Section III Language Focus
  Section IV Business Writing Letter of Application
  Section V Listening & Speaking Trade Show Skills
  Section VI Business Etiquette Trade Show Etiquette
 UNIT 8 Customer Relationship Management
  Section I Lead-in
  Section II Reading Manage Your Customer Care
  Section III Language Focus
  Section IV Business Writing Letter of Appreciation
  Section V Listening & Speaking Approaching Customers
  Section VI Business Etiquette How Can Customer Service Be Friendly?
 REVIEW of UNITS 5–8
 Glossary