- 中国轻工业出版社
- 9787518425068
- 1-1
- 284912
- 48255654-5
- 16开
- 2020-11
- 管理学
- 工商管理
- F75
- 国际贸易
- 本科
作者简介
内容简介
本书共13个单元，系统介绍了外贸交易过程的重要环节，包括与外方建立业务关系、询盘、报盘、还盘、达成交易、支付条件、开立及审核信用证、运输与包装、索赔理赔等业务活动。本书适用于高等院校应用英语、商务英语、国际商务、国际经济与贸易等专业教学使用，也可作为外企人员的学习参考资料。
目录
Unit 1 Basic Knowledge of Business Letter Writing
1.1Introduction
1.2 The principles of Business Letter Writing
1.3 Preparation before Writing
1.4Useful sentences in Business Letters
Words and vocabulary
Supplementary Reading
Exercises
Unit 2 Establishing Business Relations
2.1Introduction
2.2 Writing Skills
2.3 Letters Samples
2.4 Useful sentences in Business Letters
Words and vocabulary
Supplementary Reading
Exercises
Unit 3 Inquiries and Replies
3.1 Inquiry
3.2Reply
3.3 useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 4 Credit investigation
4.1Introduction
4.2 Letter Samples
4.3useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 5 Quotation and Offers
5.1 introductions
5.2 writing skills
5.3 Letter Samples
5.4 Some useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 6 Counter Offers
6.1Introduction
6.2 writing skills
6.3 Letters Samples
6.4 Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 7 Orders, Acceptance and Rejections
7.1Introduction
7.2 writing skills
7.3 Letters Samples
7.4 Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 8 Sales Promotion
8.1Introduction
8.2 writing skills
8.3 Letters Samples
8.4Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 9 Establishment of L/C and Amendment
9.1Introduction
9.2 writing skills
9.3 Letters Samples
9.4 Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 10 Packing
10.1Introduction
10.2 writing skills
10.3 Letters Samples
10.4 Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 11 Shipment
11.1Introduction
11.2 writing skills
11.3 Letters Samples
11.4 Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 12 Insurance
12.1Introduction
12.2 writing skills
12.3 Letters Samples
12.4 Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 13 Claims
13.1Introduction
13.2 writing skills
13.3 Letters Samples
13.4 Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Appendix A Useful Abbreviations in International Trade
Appendix B the Relevant Documents and Other Useful Expressions
1.1Introduction
1.2 The principles of Business Letter Writing
1.3 Preparation before Writing
1.4Useful sentences in Business Letters
Words and vocabulary
Supplementary Reading
Exercises
Unit 2 Establishing Business Relations
2.1Introduction
2.2 Writing Skills
2.3 Letters Samples
2.4 Useful sentences in Business Letters
Words and vocabulary
Supplementary Reading
Exercises
Unit 3 Inquiries and Replies
3.1 Inquiry
3.2Reply
3.3 useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 4 Credit investigation
4.1Introduction
4.2 Letter Samples
4.3useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 5 Quotation and Offers
5.1 introductions
5.2 writing skills
5.3 Letter Samples
5.4 Some useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 6 Counter Offers
6.1Introduction
6.2 writing skills
6.3 Letters Samples
6.4 Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 7 Orders, Acceptance and Rejections
7.1Introduction
7.2 writing skills
7.3 Letters Samples
7.4 Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 8 Sales Promotion
8.1Introduction
8.2 writing skills
8.3 Letters Samples
8.4Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 9 Establishment of L/C and Amendment
9.1Introduction
9.2 writing skills
9.3 Letters Samples
9.4 Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 10 Packing
10.1Introduction
10.2 writing skills
10.3 Letters Samples
10.4 Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 11 Shipment
11.1Introduction
11.2 writing skills
11.3 Letters Samples
11.4 Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 12 Insurance
12.1Introduction
12.2 writing skills
12.3 Letters Samples
12.4 Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 13 Claims
13.1Introduction
13.2 writing skills
13.3 Letters Samples
13.4 Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Appendix A Useful Abbreviations in International Trade
Appendix B the Relevant Documents and Other Useful Expressions
