- 南京大学出版社
- 9787305160318
- 98938
- 51163413-1
- 2015-12
- 经济学
- 应用经济学
- F75
- 文科
- 本科
内容简介
为了便于从事外贸业务和涉外商业谈判的相关人士更好地从事外贸工作，全面了解外贸业务沟通全过程的英语信函沟通知识和表达方式，在积累多年教学经验的基础上，编写了本教材。教材内容包括四个部分，分别为外贸英语函电的基础知识、业务的磋商、合同的履行、外贸函电常用英语缩略语。本教材秉承了书信格式讲究、结构严谨、书面语言完整的特点。
于翠萍、贝淑华、姜仕倩主编的《新编外贸英语函电(21世纪立体化高等院校规划教材)》可作为英语专业外经贸方向以及国际贸易专业的教材，还可以作为从事国际贸易工作的读者的自学参考书。
于翠萍、贝淑华、姜仕倩主编的《新编外贸英语函电(21世纪立体化高等院校规划教材)》可作为英语专业外经贸方向以及国际贸易专业的教材，还可以作为从事国际贸易工作的读者的自学参考书。
目录
Unit 1 Fundamentals of Writing Business Letters
1.1 General Guidelines
1.2 Structure of a Business Letter
1.3 The Formats of a Business Letter
1.4 Addressing Envelopes
1.5 Exercises
Unit 2 Establishing Business Relations
2.1 Background Introduction
2.2 Structure of a Start Letter
2.3 Specimen Letters
2.4 Useful Expressions
2.5 Exercises
Unit 3 Enquires
3.1 Background Introduction
3.2 Structure of a Letter
3.3 Specimen Letters
3.4 Useful Expressions
3.5 Exercises
Unit 4 Offers
4.1 Background Introduction
4.2 Structure of a Letter
4.3 Specimen Letters
4.4 Useful Expressions
4.5 Exercises
Unit 5 Counter-Offers
5.1 Background Introduction
5.2 Structure of a Letter
5.3 Specimen Letters
5.4 Useful Expressions
5.5 Exercises
Unit 6 Conclusion of Business
6.1 Background Introduction
6.2 Structure of a Letter
6.3 Specimen Letters
6.4 Useful Expressions
6.5 Exercises
Unit 7 Sales Promotion
7.1 Background Introduction
7.2 Writing Guide
7.3 Specimen Letters
7.4 Useful Expressions
7.5 Exercises
Unit 8 Payment
8.1 Background Introduction
8.2 Writing Guide
8.3 Specimen Letters
8.4 Useful Expressions
8.5 Exercises
Unit 9 Letter of Credit
9.1 Background Introduction
9.2 Structure of a Letter
9.3 Specimen Letters
9.4 Useful Expressions
9.5 Exercises
Unit 10 Packing
10.1 Background Introduction
10.2 Stnucture of a Letter
10.3 Specimen Letters
10.4 Useful Expressions
10.5 Exercises
Unit 11 Making Shipment
11.1 Background Introduction
11.2 Structure of a Letter
11.3 Specimen Letters
11.4 Useful Expressions
11.5 Exercises
Unit 12 Insurance
12.1 Background Introduction
12.2 Structure of a Letter
12.3 Specimen Letters
12.4 Useful Expressions
12.5 Exercises
Unit 13 Complaints and Claims
13.1 Background Introduction
13.2 Structure of a Letter
13.3 Specimen Letters
13.4 Useful Expressions
13.5 Exercises
Unit 14 Agency
14.1 Background Introduction
14.2 Structure of a Letter
14.3 Specimen Letters
14.4 Useful Expressions
14.5 Exercises
附录 外贸函电常用英语缩略语
参考文献
1.1 General Guidelines
1.2 Structure of a Business Letter
1.3 The Formats of a Business Letter
1.4 Addressing Envelopes
1.5 Exercises
Unit 2 Establishing Business Relations
2.1 Background Introduction
2.2 Structure of a Start Letter
2.3 Specimen Letters
2.4 Useful Expressions
2.5 Exercises
Unit 3 Enquires
3.1 Background Introduction
3.2 Structure of a Letter
3.3 Specimen Letters
3.4 Useful Expressions
3.5 Exercises
Unit 4 Offers
4.1 Background Introduction
4.2 Structure of a Letter
4.3 Specimen Letters
4.4 Useful Expressions
4.5 Exercises
Unit 5 Counter-Offers
5.1 Background Introduction
5.2 Structure of a Letter
5.3 Specimen Letters
5.4 Useful Expressions
5.5 Exercises
Unit 6 Conclusion of Business
6.1 Background Introduction
6.2 Structure of a Letter
6.3 Specimen Letters
6.4 Useful Expressions
6.5 Exercises
Unit 7 Sales Promotion
7.1 Background Introduction
7.2 Writing Guide
7.3 Specimen Letters
7.4 Useful Expressions
7.5 Exercises
Unit 8 Payment
8.1 Background Introduction
8.2 Writing Guide
8.3 Specimen Letters
8.4 Useful Expressions
8.5 Exercises
Unit 9 Letter of Credit
9.1 Background Introduction
9.2 Structure of a Letter
9.3 Specimen Letters
9.4 Useful Expressions
9.5 Exercises
Unit 10 Packing
10.1 Background Introduction
10.2 Stnucture of a Letter
10.3 Specimen Letters
10.4 Useful Expressions
10.5 Exercises
Unit 11 Making Shipment
11.1 Background Introduction
11.2 Structure of a Letter
11.3 Specimen Letters
11.4 Useful Expressions
11.5 Exercises
Unit 12 Insurance
12.1 Background Introduction
12.2 Structure of a Letter
12.3 Specimen Letters
12.4 Useful Expressions
12.5 Exercises
Unit 13 Complaints and Claims
13.1 Background Introduction
13.2 Structure of a Letter
13.3 Specimen Letters
13.4 Useful Expressions
13.5 Exercises
Unit 14 Agency
14.1 Background Introduction
14.2 Structure of a Letter
14.3 Specimen Letters
14.4 Useful Expressions
14.5 Exercises
附录 外贸函电常用英语缩略语
参考文献
