电子商务英语教程（第二版） / 21世纪高等院校规划教材
￥29.00定价
作者： 主编 张海波 主审 [美[维克多
出版时间：2014-07
出版社：中国水利水电出版社
- 中国水利水电出版社
- 9787517020813
- 2版
- 121323
- 47154840-4
- 16开
- 2014-07
- 216
- 管理学
- 工商管理
- H 语言、文字
- 电子商务
- 本科
作者简介
内容简介
本书是电子商务英语教程的第二版，专为高等院校、高职高专电子商务专业英语教学而编写。本书重点介绍电子商务的概念和分类、网络营销、电子支付、在线物流和电子政府等基础知识，此外还介绍了电子商务英语写作技巧等相关知识。本书选材新颖、用语规范、深入浅出、图文并茂，适合在线操作。本书配有光盘，内含教学用PPT文件、参考译文和参考答案，既适合电子商务及相关专业的读者使用，也可作为商务人士的工具书。
目录
前言
Chapter 1 Overview of E-Commerce
Unot 1
1.1 Passage A
1.2 Notes to passage A
1.3 Activities
1.4 Passage B
1.5 Notes to Passage B
1.6 Activities
1.7 Basic E—merce English Writing
1.8 Expanding Reading
1.9 wrk online
Unit 2
2.1 Passage A
2.2 Notes to passage A
2.3 Activities
2.4 Passage B
2.5 Notes to Passage B
2.6 Activities
2.7 Basic E—merce English Writing
2.8 Expanding Reading
2.9 Work online
Unit 3
3.1 Passage A
3.2 Notes to passage A
3.3 Activities
3.4 Passage B
3.5 Notes to Passage B
3.6 Activities
3.7 Basic E—merce English Writing
3.8 Expanding Reading
3 rk on]ine
Chapter 2 Types of E-Cmmerce
Unit 4
4.1 Passage A
4.2 Notes to passage A
4.3 Activities
4.4 Passage B
4.5 Notes to Passage B
4 tivities
4.7 Basic E—merce English Writing
4.8 Expanding Reading
4.9 W0rk online
Unit 5
5 ssage A
5.2 Notes to passage A
5.3 Activities
5.4 Passage B
5.5 Notes to Passage B
5.6 Activities
5.7 Basic E—merce English Writing
5.8 Expanding Reading
5.9 Work online
Chapter 3 Network Marketing
Unit 6
6 ssage A
6.2 Notes to passage A
6.3 Activities
6.4 Passage B
6.5 Notes to Passage B
6.6 Activities
6.7 Basic E—merce English Writing
6.8 Expanding Reading
6.9 Work online
Unit 7
7 1 Passage A
7.2 Notes to passage A
7.3 Activities
7.4 Passage B
7.5 Notes to Passage B
7.6 Activities
7.7 Basic E—commerce English Writing
7.8 Expanding Reading
7.9 Work online
Unit 8
8 1 Passage A
8.2 Notes to passage A
8.3 Activities
8.4 Passage B
8.5 Notes to Passage B
8.6 Activities
8.7 Basic E—commerce English Writing
8.8 Expanding Reading
8.9 Wlnrk online
Chapter 4 Payment Online
Unit 9
9.1 Passage A
9.2 Notes to passage A
9 3 Activities
9.4 Passage B
9.5 Notes to Passage B
9.6 Activities
9.7 Basic E—commerce English Writing
9.8 Expanding Reading
9.9 Work online
Unit 10
10.1 PassageA
10.2 Notes to passage A
10.3 Activities
10 4 Passage B
10.5 Notes to Passage B
10 6 Activities
10.7 Basic E—commerce English Writing
10.8 Expanding Reading
l0.9 Work online
Chapter 5 Customer Service&Logistics
Unit 11
11.1 PassageA
l1.2 Notes to passage A
11.3 Activities
11.4 Passage B
11 5 Notes to Passage B
l1.6 Activities-
11.7 Basic E·commerce English Writing
11 8 Expanding Reading
11.9 Work online
Unit 12
12.1 Passage A
12.2 Notes to passage A
12.3 Activities
12 4 Passage B
12 5 Notes to Passage B
12.6 Activities
12.7 Basic E—commerce English Writing
12 8 Expanding Reading
12.9 Work online
Appendixes
Appendix 1 Glossary
Appendix 2 电子商务英语常见术语注解
Appendix 3 电子商务英语专业词汇索引表
Appendix 4 国际贸易实务常用词汇”
参考文献
参考网站
Chapter 1 Overview of E-Commerce
Unot 1
1.1 Passage A
1.2 Notes to passage A
1.3 Activities
1.4 Passage B
1.5 Notes to Passage B
1.6 Activities
1.7 Basic E—merce English Writing
1.8 Expanding Reading
1.9 wrk online
Unit 2
2.1 Passage A
2.2 Notes to passage A
2.3 Activities
2.4 Passage B
2.5 Notes to Passage B
2.6 Activities
2.7 Basic E—merce English Writing
2.8 Expanding Reading
2.9 Work online
Unit 3
3.1 Passage A
3.2 Notes to passage A
3.3 Activities
3.4 Passage B
3.5 Notes to Passage B
3.6 Activities
3.7 Basic E—merce English Writing
3.8 Expanding Reading
3 rk on]ine
Chapter 2 Types of E-Cmmerce
Unit 4
4.1 Passage A
4.2 Notes to passage A
4.3 Activities
4.4 Passage B
4.5 Notes to Passage B
4 tivities
4.7 Basic E—merce English Writing
4.8 Expanding Reading
4.9 W0rk online
Unit 5
5 ssage A
5.2 Notes to passage A
5.3 Activities
5.4 Passage B
5.5 Notes to Passage B
5.6 Activities
5.7 Basic E—merce English Writing
5.8 Expanding Reading
5.9 Work online
Chapter 3 Network Marketing
Unit 6
6 ssage A
6.2 Notes to passage A
6.3 Activities
6.4 Passage B
6.5 Notes to Passage B
6.6 Activities
6.7 Basic E—merce English Writing
6.8 Expanding Reading
6.9 Work online
Unit 7
7 1 Passage A
7.2 Notes to passage A
7.3 Activities
7.4 Passage B
7.5 Notes to Passage B
7.6 Activities
7.7 Basic E—commerce English Writing
7.8 Expanding Reading
7.9 Work online
Unit 8
8 1 Passage A
8.2 Notes to passage A
8.3 Activities
8.4 Passage B
8.5 Notes to Passage B
8.6 Activities
8.7 Basic E—commerce English Writing
8.8 Expanding Reading
8.9 Wlnrk online
Chapter 4 Payment Online
Unit 9
9.1 Passage A
9.2 Notes to passage A
9 3 Activities
9.4 Passage B
9.5 Notes to Passage B
9.6 Activities
9.7 Basic E—commerce English Writing
9.8 Expanding Reading
9.9 Work online
Unit 10
10.1 PassageA
10.2 Notes to passage A
10.3 Activities
10 4 Passage B
10.5 Notes to Passage B
10 6 Activities
10.7 Basic E—commerce English Writing
10.8 Expanding Reading
l0.9 Work online
Chapter 5 Customer Service&Logistics
Unit 11
11.1 PassageA
l1.2 Notes to passage A
11.3 Activities
11.4 Passage B
11 5 Notes to Passage B
l1.6 Activities-
11.7 Basic E·commerce English Writing
11 8 Expanding Reading
11.9 Work online
Unit 12
12.1 Passage A
12.2 Notes to passage A
12.3 Activities
12 4 Passage B
12 5 Notes to Passage B
12.6 Activities
12.7 Basic E—commerce English Writing
12 8 Expanding Reading
12.9 Work online
Appendixes
Appendix 1 Glossary
Appendix 2 电子商务英语常见术语注解
Appendix 3 电子商务英语专业词汇索引表
Appendix 4 国际贸易实务常用词汇”
参考文献
参考网站
