- 重庆大学出版社
- 9787568906999
- 281487
- 2017-10
内容简介
本教材根据商务英语专业的能力培养目标，帮助学生在特定英语语言环境中直接、系统地学习电子商务知识，强化商务英语这一专门用途英语的电子商务技能，掌握电子商务领域的英语术语、语言特点和技术要求。本教材将选取基本通用的核心教学能力，合理组织教学内容，准确掌握知识深度和广度，使之成为适用性强、使用效果好、体系完备的教材，为高等院校相关专业的电子商务本科课程教学服务。
目录
Chapter 1 Introduction to Electronic Commerce
Chapter 2 E-marketplace: Structures and Mechanisms
Chapter 3 Retailing in Electronic Commerce
Chapter 4 Online Consumer Behavior, Customer Relationship Management
Chapter 5 B2B Electronic Commerce
Chapter 6 Innovative EC Systems
Chapter 7 E-supply Chains
Chapter 8 E-commerce Security
Chapter 9 E-commerce Payment System, Order Fulfillment and Other Support Service
Chapter 10 E-commerce Development and Trends in China
Chapter 11 Electronic Commerce Laws
Chapter 12 Online Marketing Research and Advertisement
Chapter 13 Online Travel Agent
Chapter 2 E-marketplace: Structures and Mechanisms
Chapter 3 Retailing in Electronic Commerce
Chapter 4 Online Consumer Behavior, Customer Relationship Management
Chapter 5 B2B Electronic Commerce
Chapter 6 Innovative EC Systems
Chapter 7 E-supply Chains
Chapter 8 E-commerce Security
Chapter 9 E-commerce Payment System, Order Fulfillment and Other Support Service
Chapter 10 E-commerce Development and Trends in China
Chapter 11 Electronic Commerce Laws
Chapter 12 Online Marketing Research and Advertisement
Chapter 13 Online Travel Agent
