综合商务英语（第1册） / 新视界商务英语系列教材
￥35.00定价
作者： 刘白玉，刘夏青
出版时间：2017-08
出版社：中国人民大学出版社
- 中国人民大学出版社
- 9787300245621
- 46053
- 42245296-1
- 16开
- 2017-08
- 200
- 文学
- 外国语言文学
- F7
- 商务英语
- 本科
内容简介
《综合商务英语》融合新的外国语言文学类专业本科教学质量国家标准和新的英语四级考试题型，按照商务英语专业教学要求编写，以培养学生的商务英语综合应用能力，包括英语语言知识和应用能力，商务知识、理论和应用能力，职场适应及发展能力和综合运用各种知识解决商务实际问题的能力等为目标。教材内容的选材围绕商务活动的各个阶段，包括公司介绍、沟通交流、商务旅行、产品、销售、商务管理市场营销等等，通过构建真实的职场商务情景，激发学生的学习动力与热情。本书为教材的第1册。
目录
Unit 1 Introduction to BusinessText A Better Prepare for a Career in BusinessText B Business CycleChinese and International Culture TourCase StudyUnit 2 Successful Business PeopleText A Steve Jobs and the Apple StoryText B Li Ka-Shing’s Timeless Advice for Young En-trepreneursChinese and International Culture TourCase StudyUnit 3 MarketText A Who Will Win Out in the Smart Phone Market?Text B 5 Steps to Validate Your Business Idea before Entering the MarketChinese and International Culture TourCase StudyUnit 4 CompaniesText A Starbucks Coffee Company’s Organizational StructureText B The Commencement AddressChinese and International Culture TourCase StudyUnit 5 EmployeeText A Being a Good EmployeeText B Employee Confidence and EngagementChinese and International Culture TourCase StudyUnit 6 ProductsText A 6 Steps to Product Launch SuccessText B Counterfeit Products Hurt the Consumer and the EconomyChinese and International Culture TourCase StudyUnit 7 CustomersText A Customer ValueText B How to Create and Retain CustomersChinese and International Culture TourCase StudyUnit 8 Work-life BalanceText A The Price of a 24-7 WorldText B There’s More to Life than Being HappyChinese and International Culture TourCase StudyUnit 9 CultureText A What is Culture?Text B Friendship of American StyleChinese and International Culture TourCase StudyUnit 10 Business EthicsText A How Different Ethical Stances Can Help or Harm a CompanyText B Is Digital Piracy Unethical? Or Just Illegal?Chinese and International Culture TourCase Study附录一 Glossary附录二 TEM-4 （2008~2010）附录三 References
