综合商务英语（第2册） / 新视界商务英语系列教材
￥39.00定价
作者： 侯雪丽，李桂波
出版时间：2017-12
出版社：中国人民大学出版社
- 中国人民大学出版社
- 9787300250052
- 173712
- 42245297-9
- 16开
- 2017-12
- 290
- 文学
- 外国语言文学
- F7
- 商务英语
- 本科
内容简介
《综合商务英语》融合新的外国语言文学类专业本科教学质量国家标准和新的英语四级考试题型，按照商务英语专业教学要求编写，以培养学生的商务英语综合应用能力，包括英语语言知识和应用能力，商务知识、理论和应用能力，职场适应及发展能力和综合运用各种知识解决商务实际问题的能力等为目标。教材内容的选材围绕商务活动的各个阶段，包括公司介绍、沟通交流、商务旅行、产品、销售、商务管理市场营销等等，通过构建真实的职场商务情景，激发学生的学习动力与热情。本书为教材的第2册。
目录
Unit 1 Business IdeasText A Cheap and CheerfulText B How to Focus on Business Ideas That Create HistoryChinese and International Culture TourCase StudyUnit 2 Business ShareholdersText A The Rebirth of Stakeholder CapitalismText B Shareholder DemocracyChinese and International Culture TourCase StudyUnit 3 Career DevelopmentText A Career Development: What Is It and What Factors Influence ItText B What Is Career Management?Chinese and International Culture TourCase StudyUnit 4 Employee TrainingText A Strategic Training Spicing Up Business ResultsText B Build a Tower, Build a TeamChinese and International Culture TourCase StudyUnit 5 Employee MotivationText A Understanding MotivationText B Essential Skills of MotivationChinese and International Culture TourCase StudyUnit 6 Business ConflictText A Hard Bargain: Lacking Clear American Leadership, the Global Trade Agenda Is FlounderingText B Why They’re WrongChinese and International Culture TourCase StudyUnit 7 MarketingText A The Piggly Wiggly WayText B Star Wars, Disney and Myth-makingChinese and International Culture TourCase StudyUnit 8 BrandsText A Why Branding Is Important When It Comes to MarketingText B The Product vs. the BrandChinese and International Culture TourCase StudyUnit 9 AdvertisingText A Selecting Advertising MediaText B Is Traditional Advertising Dead?Chinese and International Culture TourCase StudyUnit 10 PromotionText A Imperial AmbitionsText B The Psychology of PromotionChinese and International Culture TourCase Study附录一 Glossary附录二 TEM-4 (2011?C2014)TEM-4 (2011）TEM-4 (2012)TEM-4 (2013)TEM-4 (2014)References
