现代商务英语综合教程（第3册）附赠光盘
￥37.00定价
作者： 吕海彬 王哲
出版时间：2010-10
出版社：中国人民大学出版社
- 中国人民大学出版社
- 9787300127538
- 1-1
- 266665
- 2010-10
内容简介
《现代商务英语综合教程》的编写宗旨是：在遵循现代外语教学理念基础上，强调外语在商务领域中的应用，注重为学生创造商务环境，全面培养学生的英语综合应用能力，使他们在今后的工作中能用英语有效地进行口头和书面商务沟通。
目录
CHAPTER 1 Retailing Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional ReadingCHAPTER 2 Franchising Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional ReadingCHAPTER 3 Advertising Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional ReadingCHAPTER 4 Marketing Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional ReadingCHAPTER 5 Business Negotiations Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional ReadingCHAPTER 6 Logistics Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional ReadingCHAPTER 7 Outsoureing Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional ReadingCHAPTER 8 Quality Control Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional ReadingCHAPTER 9 Company Performance Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional ReadingCHAPTER 10 Customer Service Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional ReadingCHAPTERll Crisis Management Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional ReadingCHAPTER 12 Entrepreneurs Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional Reading
