- 高等教育出版社
- 9787040147261
- 1
- 249109
- 平装
- 16开
- 2004-07-08
- 490
- 321
- 文学
- 外国语言文学
本教程是教育部新世纪高职高专教育人才培养模式和教学内容体系改革与建设项目成果,由有关教育部高职高专教育专业教学改革试点院校编写。
本教程共有18个单元,单元主题以整个国际商务活动过程为线索,既包括迎接外商、电话联系、安排行程、购物、宴请等日常国际商务活动,也涵盖了市场调查、订购、谈判、签约、支付、装运等基本国际商务环节,同时讨论了岗位与职业、广告、管理、加入WTO,顾客满意、财务会计报表、外贸政策等与现代商务活动紧密相关的话题,内容全面,契合实际,围绕单元主题,又分为听说训练、综合阅读、应用写作、拓展阅读和文化沙龙5个模块,全书立足于听、说、读、写、译5种商务英语技能的全面培养,同时注重拓展学生的知识面,并提高其学习的兴趣。
本教程附有录音光盘,可帮助学生练习听力和口语。本教程的部分译文和练习参考答案可从高职高专教学资源网(http://hv.hep.com.cn)下载。
本教程可作为高等职业院校、高等专科院校、成人高等院校及本科院校举办的二级职业技术学院、继续教育学院和民办高校的国际贸易,工商管理及其他相关专业学生的学习用书,也可供五年制高职院校、中等职业学校相关专业学生学习和社会从业人士参考使用。
Unit 1 Meeting a Foreign Businessman
Part Ⅰ Listen and Talk
Dialogue One At the Airport
Dialogue Two At the Customs
Part Ⅱ Comprehensive Reading
Cross-culture Understanding on Business
Part Ⅲ Applied Writing
The Importance of Business Writing
Part Ⅳ Extended Reading
Good Manners. Good Business
Part Ⅴ Culture Salon
Booking Flight Tickets
Unit 2 Telephone Calls
Part Ⅰ Listen and Talk
Dialogue One At Holiday Inn Lido
Dialogue Two Arrangement on the Phone
Part Ⅱ Comprehensive Reading
Cross-cultunal Communication on the Telephone(1)
Part Ⅲ Applied Writing
Basic Structure of English Letters
Part Ⅳ Extended Reading
Cross-culuual Communication on the Telephone(2)
Part Ⅴ Culture Salon
Kinds of International Calls and Expressions
Unit 3 Plans and Arrangements
Part Ⅰ Listen and Talk
Dialogue One Check the Arrangements
Dialogue Two Invitation for Dinner
Part Ⅱ Comprehensive Reading
Business Travel Abroad
part Ⅲ Applled Writing
Schedule
Part Ⅳ Extended Reading
Etiquette En Route
Part Ⅴ Culture Salon
Check List for Business Meetings and Travel Abroad
Unit 4 Shopping
Part Ⅰ Listen and Talk
Dialogue One At the Hat Counter
Dialogue Two Return Goods to the Store
Part Ⅱ Comprehensive Reading
Why People Buy
Part Ⅳ Applied Writing
Sales Leuers
Memo
Part Ⅳ Extended Reading
Be Careful in the Supermarket!
Part Ⅴ Culture Salon
The Shopping Center
Unit 5 Entertaining and Eating Habits
Part Ⅰ Listen and Talk
Dialogue One In a Chinese Restaurant(1)
Dialogue Two In a Chinese Restaurant(2)
Part Ⅱ Comprehensive Reading
Business Entertainment
Part Ⅲ Applied Writing
Letter of Invitation and Thanks
Part Ⅳ Extended Reading
Dining with Clients
Part Ⅴ Culture Salon
Table Manners for a Typical Evening Meal
Unit 6 Jobs and Careers
Part Ⅰ Listen and Talk
Dialogue One Interview (1)
Dialogue Two Interview (2)
Part Ⅱ Comprehensive Reading
Job Interviews
Part Ⅲ Applied Writing
Resume&C.V.(Curriculum Vitae)
Part Ⅳ Extended Reading
Marketing Yourself
Part Ⅴ Culture Salon
Job Seeking Skills
Interview Questions
Unit 7 Advertisements
Part Ⅰ Listen and Talk
Dialogue One On the Phone
Dialogue Two At the Fair
Part Ⅱ Comprehensive Reading
Advertising
Part Ⅲ Applled Writing
Advertisement
Part Ⅳ Extended Reading
Leam to Analyze Advertisements
Part Ⅴ Culture Salon
Appreciation of Famous Advertisements
Expressions for Business Advertising
Unit 8 Management
Part Ⅰ Listen and Talk
Dialogue One In a Factory
Dialogue Two A Workshop Survey
Part Ⅱ Comprehensive Reading
What Is the Management?
Part Ⅲ Applied Writing
Enquiry and Answers
Part Ⅳ Extended Reading
Company Structure
Part Ⅴ Culture Salon
What Are Managerial Functions?
What Are Managerial Roles?
Unit 9 Joining WTO
Part Ⅰ Listen and Talk
Dialogue One At a Restaurant
Dialogue Two In an office
Part Ⅱ Comprehensive Reading
China Joins the WTO
Part Ⅲ Applied Writing
Estabishing Business Relation
Part Ⅳ Extended Reading
The Global Economy
Part Ⅴ Cultural Salon
Asia一Pacific Economic Cooperation (APEC)
Unit 10 Customer Satiafaction
Part Ⅰ Listen and Talk
Dialogue One At a Bank
Dialogue Two At a Hotel
Part Ⅱ Comprehensive Reading
Setting the Price
Part Ⅲ Applied Writing
Letter of Complaints and Claims
Part Ⅳ Extended Reading
Taxation (and How to Avoid It!)
Part Ⅴ Cultural Salon
Consumers' Rights
Unit 11 Market Research
Part Ⅰ Listen and Talk
Dialogue One Paying Close Attention to Market Trends
Dialogue Two Conducting Market Red
Part Ⅱ Comprehensive Reading
Market Research
Part Ⅲ Applied Writing
Questionnaire
Part Ⅳ Extended Reading
Market Leaders, Challengers and Followers
Part Ⅴ Culture Salon
Expressions for Three Topics about
Market Research
Vocabularies about Marketing
Unit 12 Order
Part Ⅰ Listen and Talk
Dialogue One Dispatch of Order
Dialogue Two Acceptance of Order
Part Ⅱ Comprehensive Reading
Order Utters
Part Ⅲ Applied Writing
Order
Part Ⅳ Extended Reading
International Payments and Settlements
Part Ⅴ Culture Salon
Expressions for Payment
Additional Expressions
Unit 13 Terms of Payment
Part Ⅰ Listen and Talk
Dialogue One Demanding Payment by L/C
Dialogue Two Urging to Open the L/C
Part Ⅱ Comprehensive Reading
Types of Letter of Credit
Part Ⅲ Applied Writing
Letter of Credit
Part Ⅳ Extended Reading
International Payment&UCP
Part Ⅴ Culture Salon
Comparison of DP and DA
Additional Expressions
Major International Banks
Unit 14 Accounting and Financial Statement
Part Ⅰ Listen and Talk
Dialogue One Income Statement
Dialogue Two Balance Sheet
Part Ⅱ Comprehensive Reading
What Is Accounting?
Part Ⅲ Applied Writing
Offer&Counter Offer
Part Ⅳ Extended Reading
The Accounting Equation
Part Ⅴ Culture Salon
Vocabularies and Expressions about
Accounting
Introduction of Two Worldwide Professional
Accounting Firms
Unit 15 On Foreign Trade Policy
Part Ⅰ Listen and Talk
Dialogue One China's Foreign Trade
Dialogue Two Expanding Business
Part Ⅱ Comprehensive Reading
Basic Laws and Regulations Encouraging
Overseas Investors to Invest in China
Part Ⅲ Applied Writing
Notice for Tendering
Part Ⅳ Extended Reading
China's Foreign Trade
Part Ⅴ Cultural Salon
Laws and Regulations for Investment
Unit 16 Negotiation
Part Ⅰ Listen and Talk
Dialogue One Prices of the First Order
Dialogue Two Prices of the Second Order
Part Ⅱ Comprehensive Reading
Negotiation Techniques
Part Ⅲ Applied Writing
Amendment of L/C
Part Ⅳ Extended Reading
The Nature of Cross-cultural Negotiation
Part Ⅴ Culture Salon
Language Check list in Negotiations
Unit 17 Contract
Part Ⅰ Listen and Talk
Dialogue One Checking on a Contract
Dialogue Two Signing a Contract
Part Ⅱ Comprehensive Reading
Contract
Part Ⅲ Applied Writing
Contract
Part Ⅳ Extended Reading
Sales Contract
Part Ⅴ Culture Salon
Words and Expressions in Contracts
Unit 18 Shipment
Part Ⅰ Listen and Talk
Dialogue One Advancing the Shipment
Dialogue Two About the Details of Shipment
Part Ⅱ Comprehensive Reading
Marine Shipping Service
Part Ⅲ Applied Writing
B/L &Shipping Advice
Part Ⅳ Extended Reading
Shipment
Part Ⅴ Culture Salon
Making Shipment