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出版时间:2006-08-13

出版社:高等教育出版社

以下为《管理英语(附光盘)》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 高等教育出版社
  • 9787040087826
  • 1
  • 246636
  • 平装
  • 16开
  • 2006-08-13
  • 224
内容简介

专门用途英语系列教材是教育部规划的高等学校(包括高等专科院校和高等职业院校)专业英语阶段的英语教材,也可供电大、各类成人院校及广大专业人员学习专业英语、提高涉外业务交际能力使用。

《管理英语》是该系列教材之一,本书从专业人员实际工作的需要出发进行设计和编写。选材新颖、点面结合、内容丰富、语言规范;练习兼具实用性和针对性。

全书由10个单元组成,每单元包括专业文献阅读与翻译、涉外业务应用文模拟套写和专业会话三部分。书后附有练习参考答案和课文参考译文。

本书配有录音磁带。

目录

 unit1 Management Functions
  Reading and Translating
   Reading A:Management Functions
   Reading B:A Letter of Appointment
  Simulated Writing—Business Letters
  Listening and Speaking—Establish Business Relationship
 unit2 personnel Management
  Reading and Translating
   Reading A:Current Assessment
   Reading B:Job Description
  Simulated Writing—Fax
  Listening and Speaking—Inquiry and Offer
 unit3 Ffinance Management
  Reading and Translating
   Reading A:Cash Management
   Reading B:Alfman Manufacturing Company Income Statement
  Simulated Writing—Quotation
  Listening and Speaking—Order
 Unit4 Quality Management
  Reading and Translating
   Reading A:Total Quality Management
   Reading B:Recruitment Ad
  Simulated Writing—Comervial Invoice
  Listening and Speaking—Setting Up a Joint Venture
 Unit5 Marketing Management
  Reading and Translating
   Reading A:The Growth of Direct Marketing and Electronic Shopping
   Reading B:Customerization Ad
  Simulated Writing—Bill of Exchange
  Listening and Speaking—Technology Transfer & Technical Cooperation
 Unit6 Banking Management
  Reading and Translating
   Reading A:Types of Bank
   Reading B:Letter of Credit
  Simulated Writing—Application for Letter of Credit
  Listening and Speaking—Payment
 Unit7 Insurance Management
  Reading and Translating
   Reading A:Insurable Risks
   Reading B:Life Insurance Application to the COUNCIL Life Insurance Company
  Simulated Writing—Insurance Policy
  Listening and Speaking—Insurance and Claim
 Unit8 Securities Management
  Reading and Translating
   Reading A:The Stock Market
   Reading B:Newspaper Stock/Bond Quotation
  Simulated Writing—Bill of Lading
  Listening and Speaking—Packing and Shipment
 Unit9 International Irade
  Reading and Translating
   Reading A:Tariff Protection
   Reading B:Notice of Invitation for Bids
  Simulated Writing—Sales Contract
  Listening and Speaking—Signing a Contract
 unit10 Business Ethics
  Reading and Translating
   Reading A:Business Ethics
   Reading B:Unfair and Deceptive Practices in Advertising
  Simulated Writing—Inter-office Memos
  Listening and Speaking—Management of a Joint Venture
 glossary
 参考答案
 参考译文