- 高等教育出版社
- 9787040087826
- 1
- 246636
- 平装
- 16开
- 2006-08-13
- 224
专门用途英语系列教材是教育部规划的高等学校(包括高等专科院校和高等职业院校)专业英语阶段的英语教材,也可供电大、各类成人院校及广大专业人员学习专业英语、提高涉外业务交际能力使用。
《管理英语》是该系列教材之一,本书从专业人员实际工作的需要出发进行设计和编写。选材新颖、点面结合、内容丰富、语言规范;练习兼具实用性和针对性。
全书由10个单元组成,每单元包括专业文献阅读与翻译、涉外业务应用文模拟套写和专业会话三部分。书后附有练习参考答案和课文参考译文。
本书配有录音磁带。
unit1 Management Functions
Reading and Translating
Reading A:Management Functions
Reading B:A Letter of Appointment
Simulated Writing—Business Letters
Listening and Speaking—Establish Business Relationship
unit2 personnel Management
Reading and Translating
Reading A:Current Assessment
Reading B:Job Description
Simulated Writing—Fax
Listening and Speaking—Inquiry and Offer
unit3 Ffinance Management
Reading and Translating
Reading A:Cash Management
Reading B:Alfman Manufacturing Company Income Statement
Simulated Writing—Quotation
Listening and Speaking—Order
Unit4 Quality Management
Reading and Translating
Reading A:Total Quality Management
Reading B:Recruitment Ad
Simulated Writing—Comervial Invoice
Listening and Speaking—Setting Up a Joint Venture
Unit5 Marketing Management
Reading and Translating
Reading A:The Growth of Direct Marketing and Electronic Shopping
Reading B:Customerization Ad
Simulated Writing—Bill of Exchange
Listening and Speaking—Technology Transfer & Technical Cooperation
Unit6 Banking Management
Reading and Translating
Reading A:Types of Bank
Reading B:Letter of Credit
Simulated Writing—Application for Letter of Credit
Listening and Speaking—Payment
Unit7 Insurance Management
Reading and Translating
Reading A:Insurable Risks
Reading B:Life Insurance Application to the COUNCIL Life Insurance Company
Simulated Writing—Insurance Policy
Listening and Speaking—Insurance and Claim
Unit8 Securities Management
Reading and Translating
Reading A:The Stock Market
Reading B:Newspaper Stock/Bond Quotation
Simulated Writing—Bill of Lading
Listening and Speaking—Packing and Shipment
Unit9 International Irade
Reading and Translating
Reading A:Tariff Protection
Reading B:Notice of Invitation for Bids
Simulated Writing—Sales Contract
Listening and Speaking—Signing a Contract
unit10 Business Ethics
Reading and Translating
Reading A:Business Ethics
Reading B:Unfair and Deceptive Practices in Advertising
Simulated Writing—Inter-office Memos
Listening and Speaking—Management of a Joint Venture
glossary
参考答案
参考译文