- 高等教育出版社
- 9787040332025
- 1
- 112697
- 60210961-3
- 平装
- 16开
- 2011-12-26
- 240
- 152
- 经济学
- 应用经济学
- H315
- 国际商务 商务英语
- 高职高专
本教材是以全新的理念与思路编写的外贸英文函电教材。它以一个GPS导航天线的案例为背景，以我方某一公司与外方某一公司进行的贸易为主线，真实地展现对外贸易的整个流程及英文函电在各个业务环节中的应用。
本教材共分十章，除第一章外,每章均包含：情景提要、信函实例、课文注释、生词与词语、课后练习、实际操作、常用语句等，体现了写作技能与业务操作技能紧密结合的特色。
本教材为全国高职高专教育规划教材，既可供高等职业院校商务英语、国际贸易类等专业学生使用，又可作为外贸英语学习者的自学书籍。
前辅文
Chapter ⅠLayout and Format of Business Letters
PracticeⅠ
Supplement Electronic Communication
Chapter Ⅱ Establishment of Business Relations
Lesson One Initiating Business
Prectice Ⅱ
Chapter Ⅲ Enquiries,Offers and Acceptance
Lesson Two An Enquiry
Lesson Three (A) A Nonfirm Offer
(B) A Firm Offer
Lesson Four Counteroffer
Lesson Five Acceptance
Practice Ⅲ
Chapter Ⅳ Orders and Confirmations
Lesson Six (A) An Order for Antennae
(B) A Reply
Practice Ⅳ
Chapter Ⅴ Packing
Lesson Seven Packing Requirements
Practice Ⅴ
Supplement On Packing
Chapter Ⅵ L/C Establishment,Amendment and Extension
Lesson Eight (A) Urging Establishment of an L/C
(B) A Reply
Lesson Nine Asking for L/C Amendment
Lesson Ten Asking for Extension of an L/C
Practice Ⅵ
Chapter Ⅶ Insurance
Lesson Eleven Requestfor Broader Coverage
Practice Ⅶ
Supplement On Insurance110
Chapter Ⅷ Shipment
Lesson Twelve (A) Asking for Earlier Delivery
(B) A Reply
Lesson Thirteen Shipping Advice
Practice Ⅷ
Chapter Ⅸ Payment Terms(NonL/C Payment)
Lesson Fourteen (A) Proposing to Change Payment Terms
(B) T/T Payment
(C) Reply from the Buyer
Practice Ⅸ
Chapter Ⅹ Complaints,Claims and Adjustments
Lesson Fifteen (A) Claim for Inferior Quality
(B) A Reply to the Claim
(C) Asking for Prompt Settlement
(D) Settlement of the Claim
Practice Ⅹ
