商务英语综合教程1（含1光盘） / 新时代商务英语本科系列
定价：￥47.00
作者： 周俐
出版时间：2017-10
出版社：重庆大学出版社
- 重庆大学出版社
- 9787568906722
- 1-1
- 44241066-8
- 2017-10
- 文学
- 外国语言文学类
- 商务英语
- 本科
内容简介
本册共12个主题单元，每单元内容包括Text A和Text B，其中Text A为精读材料，Text B为补充阅读材料。涵盖商务语言，企业文化，公司面试，商务交际，商务礼仪等内容。测重英语基础语言能力的培养，商务词汇的积累和商务文化知识的了解。材料新颖，文体多样，实践性强。
目录
Unit 1 Passion in Career
Part I Lead-in Activities
Part II Intensive Reading
Text A A Love Story
Part III Supplementary Reading
Text B The Third Place
Unit 2 Judgments and Decisions
Part I Lead-in Activities
Part II Intensive Reading
Text A Regret
Part III Supplementary Reading
Text B Responsibility
Unit 3 Successful Businessman
Part I Lead-in Activities
Part II Intensive Reading
Text A Think Different
Part III Supplementary Reading
Text B The Commencement Address at Stanford University on June 12， 2005
Unit 4 Chinese Philosophy in Business
Part I Lead-in' Activities
Part II Intensive Reading
Text A Chinese Thoughts on Organisations and Management
Part III Supplementary Reading
Text B Common Chinese Values
Unit 5 Road to Success
Part I Lead-in Activities
Part II Intensive Reading
Text A You Are a Product of Your Mountains
Part I!I Supplementary Reading
Text B The Six MAINLY Pathways of Life
Unit 6 Warren Buffet's Letter
Part I Lead-in Activities
Part II Intensive Reading
Text A Berkshire Today
Part III Supplementary Reading
Text B Warren Buffett's Letter：Gender Should Never Decide CEO
Unit 7 Tact and Talent
Part I Lead-in Activities
Part II Intensive Reading
Text A Tact and Talent
Part III Supplementary Reading
Text B Is Luxury the Ticket？
Unit 8 Character and Personality
Part I Lead-in Activities
Part II Intensive Reading
Text A The English Character
Part III Supplementary Reading
Text B Cherishing What You Have Now， and Striving for the Future
Unit 9 Campus Life
Part I Lead-in Activities
Part II Intensive Reading
Text A University Days
Part III Supplementary Reading
Text B In Search of the Real Bill Gates
Unit 10 Future English
Part I Lead-in Activities
Part II Intensive Reading
Text A Future English
Part III Supplementary Reading
Text B Mobile Payments
Unit 11 Datafication of Human Resources
Part I Lead-in Activities
Part II Intensive Reading
Text A The Datafication of Human Resources
Part III Supplementary Reading
Text B FT Interview with Google Co-founder and CEO Larry Page
Unit 12 Customer-centric Marketing
Part I -Lead-in Activities
Part II Intensive-Reading
Text A Five Customer-centric Marketing Lessons from Apple to Zappos
Part III Supplementary Reading
Text B The Future of Marketing： A Little Less Campaign and a Little More Action
Part I Lead-in Activities
Part II Intensive Reading
Text A A Love Story
Part III Supplementary Reading
Text B The Third Place
Unit 2 Judgments and Decisions
Part I Lead-in Activities
Part II Intensive Reading
Text A Regret
Part III Supplementary Reading
Text B Responsibility
Unit 3 Successful Businessman
Part I Lead-in Activities
Part II Intensive Reading
Text A Think Different
Part III Supplementary Reading
Text B The Commencement Address at Stanford University on June 12， 2005
Unit 4 Chinese Philosophy in Business
Part I Lead-in' Activities
Part II Intensive Reading
Text A Chinese Thoughts on Organisations and Management
Part III Supplementary Reading
Text B Common Chinese Values
Unit 5 Road to Success
Part I Lead-in Activities
Part II Intensive Reading
Text A You Are a Product of Your Mountains
Part I!I Supplementary Reading
Text B The Six MAINLY Pathways of Life
Unit 6 Warren Buffet's Letter
Part I Lead-in Activities
Part II Intensive Reading
Text A Berkshire Today
Part III Supplementary Reading
Text B Warren Buffett's Letter：Gender Should Never Decide CEO
Unit 7 Tact and Talent
Part I Lead-in Activities
Part II Intensive Reading
Text A Tact and Talent
Part III Supplementary Reading
Text B Is Luxury the Ticket？
Unit 8 Character and Personality
Part I Lead-in Activities
Part II Intensive Reading
Text A The English Character
Part III Supplementary Reading
Text B Cherishing What You Have Now， and Striving for the Future
Unit 9 Campus Life
Part I Lead-in Activities
Part II Intensive Reading
Text A University Days
Part III Supplementary Reading
Text B In Search of the Real Bill Gates
Unit 10 Future English
Part I Lead-in Activities
Part II Intensive Reading
Text A Future English
Part III Supplementary Reading
Text B Mobile Payments
Unit 11 Datafication of Human Resources
Part I Lead-in Activities
Part II Intensive Reading
Text A The Datafication of Human Resources
Part III Supplementary Reading
Text B FT Interview with Google Co-founder and CEO Larry Page
Unit 12 Customer-centric Marketing
Part I -Lead-in Activities
Part II Intensive-Reading
Text A Five Customer-centric Marketing Lessons from Apple to Zappos
Part III Supplementary Reading
Text B The Future of Marketing： A Little Less Campaign and a Little More Action
