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出版社:高等教育出版社

以下为《新编商务英语泛读(第1册)》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 高等教育出版社
  • 9787040158113
  • 1
  • 0063150965-0
  • 16开
  • 320
内容简介

 《新编商务英语泛读(1~6)》是商务英语系列丛书之一。本丛书的语言材料新颖、地道,文章均选自当代英美报刊杂志以及某些商务专著;内容丰富、涉及面广,涵盖金融、财经、企业管理、国际贸易、电子商务等诸多领城。本丛书采用英语语言和商务知识有机结合的编写方式,使学生既能提高英语阅读理解能力,又能系统地攀握商务英语的基本词汇及其表达方式,全面地获得有关商务的基本知识。本丛书适合商务英语专业的学生使用。

目录
目录
 Unil 1
  Part A Text
  Text A Business and Your Life
  Text B A Pound of Butter
  Part B Fast Reading
 Unit 2
  Part A Text
  Text A Marketing Is All Around Us
  Text B About the Newspaper
  Part B Fast Reading
 Unit 3
  Part A Text
  Text A Buying Motives
  Text B Jim's Service, Inc.
  Part B Fast Reading
 Unit 4
  Part A Text
  Text A Selling
  Text B "I've Never Been Able to Bargain, Even with an Armenian Rug Dealer"
  Part B Fast Reading
 Unit 5
  Part A Text
  Text A American Business Heroes
  Text B The Eskimo Widow
  Part B Fast Reading
 Test1
 Unit 6
  Part A Text
  Text A Henry Ford and the American Automobile
  Text B The Higher Education of the USA
  Part B Fast Reading
 Unit 7
  Part A Text
  Text A Types of Business Organizations
  Text B The Trouble with Being a Tycoon
  Part B Fast Reading
 Unit 8
  Part A Text
  Text A Other Types of Business Organizations
  Text B Woolworth Closing Down
  Part B Fast Reading
 Unit 9
  Part A Text
  Text A The Coca-Cola Company's First Hundred Years(Ⅰ)
  Text B The Coca-Cola Company's First Hundred Years(Ⅱ)
  Part B Fast Reading
 Unit 10
  Part A Text
  Text A Brand and Brand Names (Ⅰ)
  Text B Brand and Brand Names (Ⅱ)
  Part B Fast Reading
 Test2
 Vocabulary
 Key
 Unil 1
  Part A Text
  Text A Business and Your Life
  Text B A Pound of Butter
  Part B Fast Reading
 Unit 2
  Part A Text
  Text A Marketing Is All Around Us
  Text B About the Newspaper
  Part B Fast Reading
 Unit 3
  Part A Text
  Text A Buying Motives
  Text B Jim's Service, Inc.
  Part B Fast Reading
 Unit 4
  Part A Text
  Text A Selling
  Text B "I've Never Been Able to Bargain, Even with an Armenian Rug Dealer"
  Part B Fast Reading
 Unit 5
  Part A Text
  Text A American Business Heroes
  Text B The Eskimo Widow
  Part B Fast Reading
 Test1
 Unit 6
  Part A Text
  Text A Henry Ford and the American Automobile
  Text B The Higher Education of the USA
  Part B Fast Reading
 Unit 7
  Part A Text
  Text A Types of Business Organizations
  Text B The Trouble with Being a Tycoon
  Part B Fast Reading
 Unit 8
  Part A Text
  Text A Other Types of Business Organizations
  Text B Woolworth Closing Down
  Part B Fast Reading
 Unit 9
  Part A Text
  Text A The Coca-Cola Company's First Hundred Years(Ⅰ)
  Text B The Coca-Cola Company's First Hundred Years(Ⅱ)
  Part B Fast Reading
 Unit 10
  Part A Text
  Text A Brand and Brand Names (Ⅰ)
  Text B Brand and Brand Names (Ⅱ)
  Part B Fast Reading
 Test2
 Vocabulary
 Key