- 高等教育出版社
- 9787040287141
- 1版
- 47265545-5
- 16开
- 408
- 文学
- 外国语言文学类
- 英语、通用
- 本科
内容简介
《领先商务英语专业系列教材·领先商务英语（阅读1）》以最新颁布的《高等学校商务英语专业教学要求（试行）》为指导，在编写过程中本着“突出跨文化商务交际能力的培养”的原则，在课文素材上进行了认真的遴选。课文全部来自国外原版专业著作、报刊、杂志及网络等。通过“商务文化热门话题”、“著名商务企业介绍”、“经、管、法基本知识”和“名人轶事&rdquo
目录
目录
前辅文
Unit 1 Globalization
Text A: China Goes Clobal
Text B: The Global Market: Translating and Localizing
Reading Strategy
Unit 2 Credit Card
Text A: How Does a Credit Card Work?
Text B: Two Essays About the History of Credit Card
Reading Strategy
Unit 3 Personal Branding and Company Branding
Text A: The Brand Called You
Text B: The Key to Successful Branding in China
Reading Strategy
Unit 4 Wal-Mart
Text A: The Model Manager of Wal-Mart
Text B: Wal-Mart Nation
Reading Strategy
Unit 5 International Trade
Text A: Survey of International Trade
Text B: Biography of Adam Smith
Reading Strategy
Unit 6 Silicon Valley Success Stories
Text A: Tesla Motor's Second Electric Car Will Be Made in Silicon Valley
Text B: The Legend of Silicon Valley
Reading Strategy
Unit 7 Marketing Innovation
Text A: P&C's Innovation Culture
Text B: P&G: A Japanese Marketing Success Story
Reading Strategy
Unit 8 The History of Chinese Banking System
Text A: The History of Chinese Banking System
Text B: The World Bank
Reading Strategy
Unit 9 Management
Text A: What Is Management?
Text B: Peter F. Drucker--Father of Modern Management
Reading Strategy
Unit 10 Management Theories
Text A: Organizing Process in Management
Text B: Management: Historical Perspectives
Reading Strategy
Unit 11 Microcredit
Text A: Loans Among Family Members
Text B: Loans and Family: Do They Mix?
Unit 12 Partnership
Text A: Hard Time in Starting a Small Busines
Text B: Muhammad Yunus and His Grameen Bank
Unit 13 Merger and Acquisition in Business
Text A: Chinese M&A: Moving Target
Text B: Microsoft's Mating Dance
Unit 14 The International Business Law
Text A: China's New Company Law
Text B: Forms of Foreign Investment in China
Unit 15 Learn Mandarin
Text A: Get Ahead, Learn Mandarin
Text B: Verbal Communication in Business
Unit 16 Business Communication
Text A: Nonverbal Behaviors in Different Business Cultures
Text B: Doing Business in the U.S.A.
前辅文
Unit 1 Globalization
Text A: China Goes Clobal
Text B: The Global Market: Translating and Localizing
Reading Strategy
Unit 2 Credit Card
Text A: How Does a Credit Card Work?
Text B: Two Essays About the History of Credit Card
Reading Strategy
Unit 3 Personal Branding and Company Branding
Text A: The Brand Called You
Text B: The Key to Successful Branding in China
Reading Strategy
Unit 4 Wal-Mart
Text A: The Model Manager of Wal-Mart
Text B: Wal-Mart Nation
Reading Strategy
Unit 5 International Trade
Text A: Survey of International Trade
Text B: Biography of Adam Smith
Reading Strategy
Unit 6 Silicon Valley Success Stories
Text A: Tesla Motor's Second Electric Car Will Be Made in Silicon Valley
Text B: The Legend of Silicon Valley
Reading Strategy
Unit 7 Marketing Innovation
Text A: P&C's Innovation Culture
Text B: P&G: A Japanese Marketing Success Story
Reading Strategy
Unit 8 The History of Chinese Banking System
Text A: The History of Chinese Banking System
Text B: The World Bank
Reading Strategy
Unit 9 Management
Text A: What Is Management?
Text B: Peter F. Drucker--Father of Modern Management
Reading Strategy
Unit 10 Management Theories
Text A: Organizing Process in Management
Text B: Management: Historical Perspectives
Reading Strategy
Unit 11 Microcredit
Text A: Loans Among Family Members
Text B: Loans and Family: Do They Mix?
Unit 12 Partnership
Text A: Hard Time in Starting a Small Busines
Text B: Muhammad Yunus and His Grameen Bank
Unit 13 Merger and Acquisition in Business
Text A: Chinese M&A: Moving Target
Text B: Microsoft's Mating Dance
Unit 14 The International Business Law
Text A: China's New Company Law
Text B: Forms of Foreign Investment in China
Unit 15 Learn Mandarin
Text A: Get Ahead, Learn Mandarin
Text B: Verbal Communication in Business
Unit 16 Business Communication
Text A: Nonverbal Behaviors in Different Business Cultures
Text B: Doing Business in the U.S.A.
前辅文
Unit 1 Globalization
Text A: China Goes Clobal
Text B: The Global Market: Translating and Localizing
Reading Strategy
Unit 2 Credit Card
Text A: How Does a Credit Card Work?
Text B: Two Essays About the History of Credit Card
Reading Strategy
Unit 3 Personal Branding and Company Branding
Text A: The Brand Called You
Text B: The Key to Successful Branding in China
Reading Strategy
Unit 4 Wal-Mart
Text A: The Model Manager of Wal-Mart
Text B: Wal-Mart Nation
Reading Strategy
Unit 5 International Trade
Text A: Survey of International Trade
Text B: Biography of Adam Smith
Reading Strategy
Unit 6 Silicon Valley Success Stories
Text A: Tesla Motor's Second Electric Car Will Be Made in Silicon Valley
Text B: The Legend of Silicon Valley
Reading Strategy
Unit 7 Marketing Innovation
Text A: P&C's Innovation Culture
Text B: P&G: A Japanese Marketing Success Story
Reading Strategy
Unit 8 The History of Chinese Banking System
Text A: The History of Chinese Banking System
Text B: The World Bank
Reading Strategy
Unit 9 Management
Text A: What Is Management?
Text B: Peter F. Drucker--Father of Modern Management
Reading Strategy
Unit 10 Management Theories
Text A: Organizing Process in Management
Text B: Management: Historical Perspectives
Reading Strategy
Unit 11 Microcredit
Text A: Loans Among Family Members
Text B: Loans and Family: Do They Mix?
Unit 12 Partnership
Text A: Hard Time in Starting a Small Busines
Text B: Muhammad Yunus and His Grameen Bank
Unit 13 Merger and Acquisition in Business
Text A: Chinese M&A: Moving Target
Text B: Microsoft's Mating Dance
Unit 14 The International Business Law
Text A: China's New Company Law
Text B: Forms of Foreign Investment in China
Unit 15 Learn Mandarin
Text A: Get Ahead, Learn Mandarin
Text B: Verbal Communication in Business
Unit 16 Business Communication
Text A: Nonverbal Behaviors in Different Business Cultures
Text B: Doing Business in the U.S.A.
前辅文
Unit 1 Globalization
Text A: China Goes Clobal
Text B: The Global Market: Translating and Localizing
Reading Strategy
Unit 2 Credit Card
Text A: How Does a Credit Card Work?
Text B: Two Essays About the History of Credit Card
Reading Strategy
Unit 3 Personal Branding and Company Branding
Text A: The Brand Called You
Text B: The Key to Successful Branding in China
Reading Strategy
Unit 4 Wal-Mart
Text A: The Model Manager of Wal-Mart
Text B: Wal-Mart Nation
Reading Strategy
Unit 5 International Trade
Text A: Survey of International Trade
Text B: Biography of Adam Smith
Reading Strategy
Unit 6 Silicon Valley Success Stories
Text A: Tesla Motor's Second Electric Car Will Be Made in Silicon Valley
Text B: The Legend of Silicon Valley
Reading Strategy
Unit 7 Marketing Innovation
Text A: P&C's Innovation Culture
Text B: P&G: A Japanese Marketing Success Story
Reading Strategy
Unit 8 The History of Chinese Banking System
Text A: The History of Chinese Banking System
Text B: The World Bank
Reading Strategy
Unit 9 Management
Text A: What Is Management?
Text B: Peter F. Drucker--Father of Modern Management
Reading Strategy
Unit 10 Management Theories
Text A: Organizing Process in Management
Text B: Management: Historical Perspectives
Reading Strategy
Unit 11 Microcredit
Text A: Loans Among Family Members
Text B: Loans and Family: Do They Mix?
Unit 12 Partnership
Text A: Hard Time in Starting a Small Busines
Text B: Muhammad Yunus and His Grameen Bank
Unit 13 Merger and Acquisition in Business
Text A: Chinese M&A: Moving Target
Text B: Microsoft's Mating Dance
Unit 14 The International Business Law
Text A: China's New Company Law
Text B: Forms of Foreign Investment in China
Unit 15 Learn Mandarin
Text A: Get Ahead, Learn Mandarin
Text B: Verbal Communication in Business
Unit 16 Business Communication
Text A: Nonverbal Behaviors in Different Business Cultures
Text B: Doing Business in the U.S.A.
