- 高等教育出版社
- 9787040376869
- 1版
- 47265548-9
- 异16开
- 431
- 文学
- 外国语言文学类
- 英语、通用
- 本科
内容简介
本书是领先商务英语（专业）系列教材中商务英语阅读1-4中的一本。本书以最新颁布的《高等学校商务英语专业教学要求（试行）》为指导，在编写过程中本着“突出跨文化商务交际能力的培养”的原则，在课文素材上进行了认真的遴选。课文全部来自国外原版专业著作、报刊及网络等。通过“商务文化热门话题”、“著名商务企业介绍”、“经、管、法基本知识”和“名人轶事&rdquo
目录
目录
前辅文
Unit 1 Economic Evolution
Text A Economic Evolution
Text B Why Has China Grown So Much Faster than the Other Parts of Developing Asia?
Unit 2 Trade
Text A Treasure Island: The Power of Trade-How Trade Transforms Our Standard of Living
Text B Does Cutting Trade Barriers Cause More Rapid Economic Growth?
Unit 3 Trade Remedies
Text A Trade Remedies-What Business Needs to Know
Text B Japan Emerges from Its Trade Shell
Unit 4 Banking
Text A The Banking Crisis: Thinking the Unthinkable
Text B Could German State Banks Collapse?
Unit 5 Cross-cultural Dilemmas
Text A Reconciling Cultural Dilemmas
Text B Dilemma Mapping in South Africa
Unit 6 Does the Internet Change Us a Lot?
Text A Is Music Piracy Stealing?
Text B Google's Antitrust Trouble
Unit 7 Brand Building
Text A Learning from the Olympics
Text B Who's Got the Power?
Unit 8 Green Powers
Text A Wind: The Power, the Promise, the Business
Text B Green Investing: Clever Plays in Clean Tech
Unit 9 Leadership Culture
Text A The Cultural Business Leader and His Task
Text B The Last Rajah
Unit 10 Emerging Markets
Text A The New Champions: Emerging Markets
Text B Banking in India
Unit 11 Brand
Text A Best Global Brands
Text B How Does a Brand Promise Drives Change in a Multinational Organization?
Unit 12 Globalization
Text A China's Accounting Switch Holds Perils as well as Promise
Text B The Beast Goes on Safari -- Can Wal-Mart Make It in Africa?
Unit 13 Corporate Social Responsibility
Text A What Really Went Wrong with Enron? A Culture of Evil?
Text B Johnson & Johnson's Corporate Social Responsibility
Unit 14 Sub-prime Crisis
Text A Sub-prime Crisis, What ls It About?
Text B Mortgage Woes Could Be "Tip of the Iceberg”
前辅文
Unit 1 Economic Evolution
Text A Economic Evolution
Text B Why Has China Grown So Much Faster than the Other Parts of Developing Asia?
Unit 2 Trade
Text A Treasure Island: The Power of Trade-How Trade Transforms Our Standard of Living
Text B Does Cutting Trade Barriers Cause More Rapid Economic Growth?
Unit 3 Trade Remedies
Text A Trade Remedies-What Business Needs to Know
Text B Japan Emerges from Its Trade Shell
Unit 4 Banking
Text A The Banking Crisis: Thinking the Unthinkable
Text B Could German State Banks Collapse?
Unit 5 Cross-cultural Dilemmas
Text A Reconciling Cultural Dilemmas
Text B Dilemma Mapping in South Africa
Unit 6 Does the Internet Change Us a Lot?
Text A Is Music Piracy Stealing?
Text B Google's Antitrust Trouble
Unit 7 Brand Building
Text A Learning from the Olympics
Text B Who's Got the Power?
Unit 8 Green Powers
Text A Wind: The Power, the Promise, the Business
Text B Green Investing: Clever Plays in Clean Tech
Unit 9 Leadership Culture
Text A The Cultural Business Leader and His Task
Text B The Last Rajah
Unit 10 Emerging Markets
Text A The New Champions: Emerging Markets
Text B Banking in India
Unit 11 Brand
Text A Best Global Brands
Text B How Does a Brand Promise Drives Change in a Multinational Organization?
Unit 12 Globalization
Text A China's Accounting Switch Holds Perils as well as Promise
Text B The Beast Goes on Safari -- Can Wal-Mart Make It in Africa?
Unit 13 Corporate Social Responsibility
Text A What Really Went Wrong with Enron? A Culture of Evil?
Text B Johnson & Johnson's Corporate Social Responsibility
Unit 14 Sub-prime Crisis
Text A Sub-prime Crisis, What ls It About?
Text B Mortgage Woes Could Be "Tip of the Iceberg”
前辅文
Unit 1 Economic Evolution
Text A Economic Evolution
Text B Why Has China Grown So Much Faster than the Other Parts of Developing Asia?
Unit 2 Trade
Text A Treasure Island: The Power of Trade-How Trade Transforms Our Standard of Living
Text B Does Cutting Trade Barriers Cause More Rapid Economic Growth?
Unit 3 Trade Remedies
Text A Trade Remedies-What Business Needs to Know
Text B Japan Emerges from Its Trade Shell
Unit 4 Banking
Text A The Banking Crisis: Thinking the Unthinkable
Text B Could German State Banks Collapse?
Unit 5 Cross-cultural Dilemmas
Text A Reconciling Cultural Dilemmas
Text B Dilemma Mapping in South Africa
Unit 6 Does the Internet Change Us a Lot?
Text A Is Music Piracy Stealing?
Text B Google's Antitrust Trouble
Unit 7 Brand Building
Text A Learning from the Olympics
Text B Who's Got the Power?
Unit 8 Green Powers
Text A Wind: The Power, the Promise, the Business
Text B Green Investing: Clever Plays in Clean Tech
Unit 9 Leadership Culture
Text A The Cultural Business Leader and His Task
Text B The Last Rajah
Unit 10 Emerging Markets
Text A The New Champions: Emerging Markets
Text B Banking in India
Unit 11 Brand
Text A Best Global Brands
Text B How Does a Brand Promise Drives Change in a Multinational Organization?
Unit 12 Globalization
Text A China's Accounting Switch Holds Perils as well as Promise
Text B The Beast Goes on Safari -- Can Wal-Mart Make It in Africa?
Unit 13 Corporate Social Responsibility
Text A What Really Went Wrong with Enron? A Culture of Evil?
Text B Johnson & Johnson's Corporate Social Responsibility
Unit 14 Sub-prime Crisis
Text A Sub-prime Crisis, What ls It About?
Text B Mortgage Woes Could Be "Tip of the Iceberg”
前辅文
Unit 1 Economic Evolution
Text A Economic Evolution
Text B Why Has China Grown So Much Faster than the Other Parts of Developing Asia?
Unit 2 Trade
Text A Treasure Island: The Power of Trade-How Trade Transforms Our Standard of Living
Text B Does Cutting Trade Barriers Cause More Rapid Economic Growth?
Unit 3 Trade Remedies
Text A Trade Remedies-What Business Needs to Know
Text B Japan Emerges from Its Trade Shell
Unit 4 Banking
Text A The Banking Crisis: Thinking the Unthinkable
Text B Could German State Banks Collapse?
Unit 5 Cross-cultural Dilemmas
Text A Reconciling Cultural Dilemmas
Text B Dilemma Mapping in South Africa
Unit 6 Does the Internet Change Us a Lot?
Text A Is Music Piracy Stealing?
Text B Google's Antitrust Trouble
Unit 7 Brand Building
Text A Learning from the Olympics
Text B Who's Got the Power?
Unit 8 Green Powers
Text A Wind: The Power, the Promise, the Business
Text B Green Investing: Clever Plays in Clean Tech
Unit 9 Leadership Culture
Text A The Cultural Business Leader and His Task
Text B The Last Rajah
Unit 10 Emerging Markets
Text A The New Champions: Emerging Markets
Text B Banking in India
Unit 11 Brand
Text A Best Global Brands
Text B How Does a Brand Promise Drives Change in a Multinational Organization?
Unit 12 Globalization
Text A China's Accounting Switch Holds Perils as well as Promise
Text B The Beast Goes on Safari -- Can Wal-Mart Make It in Africa?
Unit 13 Corporate Social Responsibility
Text A What Really Went Wrong with Enron? A Culture of Evil?
Text B Johnson & Johnson's Corporate Social Responsibility
Unit 14 Sub-prime Crisis
Text A Sub-prime Crisis, What ls It About?
Text B Mortgage Woes Could Be "Tip of the Iceberg”
