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出版时间:2015-02

出版社:对外经济贸易大学出版社

以下为《国际商务英语函电(第3版)》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 对外经济贸易大学出版社
  • 9787566312334
  • 105777
  • 2015-02
  • H315
内容简介
  洪菁、梁晓玲主编的《国际商务英语函电(第3版)》是21世纪高职高专新概念(财经类)系列教材之一。
  基于工作导向,本书以箱包为主题产品,引进企业实际工作案例,以进出口公司往来商务活动的整个过程为主线,涵盖了确立业务关系、询盘、报盘与还盘、包装与装运、下订单与签订合同、付款、产品纠纷处理等细节。让学生“在看中学”,深刻体会并掌握具体工作环节中所要求的知识和技能,之后结合实训练习,让学生“在做中学”,有效地将知识转化为专业性的技能技巧。
目录
Chapter I Layout and Transmission of a Business Letter
 Composition of a Business Letter
 Layout of a Business Letter
 Envelope Addressing
 E-mail
 Fax or Facsimile Transmission
 Professional Advice
Chapter II Establishment of Business Relations
 Lesson One Attempt to Establish Business Relations with the Buyer
 Lesson Two On-line Promotional Letter
 Lesson Three Request for Credit Information
  Additional Specimens
   Sample 1 Contacting the Clients after Meeting in the Fair
   Sample 2 Contacting the Past Buyer
   Sample 3 Selling More to a Regular Buyer
   Sample 4 Credit Enquiry
  Skill Training For the Establishment of Business Relations
  Useful Expressions for Chapter II
  Professional Advice
Chapter III Enquiries and Replies
 Lesson Four (A) A General Enquiry
        (B) A Reply to the Above
 Lesson Five A Specific Enquiry
  Additional Specimens
   Sample 1 Ready to Offer a Sample, but Require Payment for Shipping
   Sample 2 Declining a Buyer's Request
   Sample 3 Refusing to Send the Full Range of Samples
  Skill Training for Enquiries and Replies
  Useful Expressions for Chapter III
  Professional Advice
Chapter IV Offers, Counter-Offers and Counter-Counter Offers
  Lesson Six A Non-Firm Offer
  Lesson Seven A Counter-Offer
  Lesson Eight A Counter-Counter Offer
   Additional Specimens
    Sample 1 A Firm Offer
    Sample 2 Explaining the Price Increase when Making an Offer to an Old Customer
    Sample 3 Making a Counter-offer on Reduction of Minimum Quantity
    Sample 4 Making a Counter-offer on Delivery Date
    Sample 5 Refusing a Counter-offer
   Skill Training for Offers, Counter-Offers and Counter-Counter Offers
   Useful Expressions for Chapter IV
   Professional Advice
Chapter V Conclusion of Business
  Lesson Nine Placing an Order
  Lesson Ten (A) Sending a Contract
        (B) Sending a Copy of Contract with Countersignature
  Lesson Eleven (A) Placing a Repeat Order
         (B) Declining to a Repeat Order
   Additional Specimens
    Sample 1 How to Deal with the Changing of Orders
    Sample 2 Not Being Able to Supply the Whole Lot
    Sample 3 Canceling the Order
   Skill Training for Conclusion of Business
   Useful Expressions for Chapter V
   Professional Advice
Chapter VI Payment
  Lesson Twelve (A) Asking for D/P
         (B) Declining D/P
  Lesson Thirteen (A) Modifying Terms of Payment
          (B) Agreeing to the Above Proposal
  Lesson Fourteen Answering the Request for Payment by D/A
   Additional Specimens
    Sample 1 Asking for Delay Payment
    Sample 2 Replying to a Proposal to Pay by a 30-day L/C
    Sample 3 Final Settlement
   Skill Training for Payment
   Useful Expressions for Chapter VI
   Professional Advice
Chapter VII Establishment of L/C and Amendment
  Lesson Fifteen (A) Urging Establishment of L/C
          (B) A Reply to the Above
  Lesson Sixteen Asking for the Extension of L/C
  Lesson Seventeen Asking for L/C Amendment
   Additional Specimens
   Sample L/C Amendment
   Skill Training for Establishment of L/C and Amendment
   Useful Expressions for Chapter VII
   Professional Advice
Chapter VIII Packing
 Lesson Eighteen Packing Requirements
 Lesson Nineteen Packing Arrangement
 Lesson Twenty Shipping Marks
  Additional Specimens
   Sample 1 Improving Packing for Future Dealings
   Sample 2 Inner Packing
   Sample 3 Outer Packing
  Skill Training for Packing
  Useful Expressions for Chapter VIII
  Professional Advice
Chapter IX Shipment
 Lesson Twenty-One (A) Urging Shipment
           (B) Reply to Urging Shipment
 Lesson Twenty-Two (A) Asking for Partial Shipment and Transshipment
           (B) Reply to the Above
 Lesson Twenty-Three Shipping Advice
  Additional Specimens
   Sample 1 Providing the Information on the Container Service
   Sample 2 A Reply to the Container Service
  Skill Training for Shipment
  Useful Expressions for Chapter IX
  Professional Advices
Chapter X Insurance
 Lesson Twenty-Four Asking for CFR Terms
 Lesson Twenty-Five (A) Asking the Seller to Cover Insurance
           (B) Reply to the Insurance Request
 Lesson Twenty-Six Insurance Clause
  Additional Specimens
   Sample 1 Insurance Claim
   Sample 2 Insurance Premium
  Skill Training for Insurance
  Useful Expressions for Chapter X
  Professional Advice
Chapter XI Complaints and Claims
 Lesson Twenty-Seven Complaint of Late Delivery
 Lesson Twenty-Eight (A) Importer's Claim for Inferior Quality
            (B) Reply to the Claim for Inferior Quality
 Lesson Twenty-Nine (A) Importer's Claim for Improper Packing
           (B) Declining the Claim
  Additional Specimens
   Sample 1 Claim for Short Weight
   Sample 2 Complaint of Wrong Goods Delivery
  Skill Training for Complaints and Claims
  Useful Expressions for Chapter XI
  Professional Advice
Chapter XII Agency
 Lesson Thirty (A) Asking for Sole Agency
         ( B ) An Unfavorable Reply
 Lesson Thirty-One A Favorable Reply to the Request for Sole Agency
  Additional Specimens
   Sample 1 Looking for a New Agent
   Sample 2 Reply to the Request of Agent
  Skill Training for Agency
  Useful Expressions for Chapter XII
  Professional Advice
Appendixes
 1. Quotation
 2. Sales Contract
 3. Packing Detail
 4. Packing List
 5. Bill of Lading
 6. Shipping Advice
 7. Payment Information from Bank
 8. Inspection Report
References