注册 登录 进入教材巡展
#
  • #

出版时间:2011-11

出版社:中国人民大学出版社

以下为《国际商务谈判》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 中国人民大学出版社
  • 9787300144689
  • 92202
  • 41157621-8
  • 16开
  • 2011-11
  • 322
  • 管理学
  • 工商管理
  • F740.41
  • 商务英语
  • 本科 研究生(硕士、EMBA、MBA、MPA、博士)
内容简介
  刘白玉、王美玲、张艳玲主编的《国际商务谈判》共分八章,采用案例式编写方式,将谈判理论、方法和技巧融于经典案例中。《国际商务谈判》内容包括国际商务谈判基本理论、谈判人员素质、谈判环节、谈判策略和技巧、谈判类型、语言与非语言沟通技巧、谈判礼仪和跨文化谈判等,具有系统性、完整性、语言规范性和内容的前沿性。
目录
Chapter 1  Basic Theories for International Business Negotiation
  Section A ABB and Ford: Creating Value Through Cooperation in Negotiation
  Section B Win-Win Negotiation
  Background Information
  Words and Expressions
  Exercises
Chapter 2  Staffing Negotiation Teams
  Section A China's Win in the Negotiation with VW
  Section B What Determines the Success in Negotiation--A Case Study of Multiparty Negotiation
  Background Information
  Words and Expressions
  Exercises
Chapter 3  Phases of International Business Negotiation
  Section A A Typical Negotiation on Sale with Chinese
  Section B  Political Problems in Global Negotiations
  Background Information
  Words and Expressions
  Exercises
Chapter 4  Negotiation Strategies and Tactics
  Section A Wisdom in Mind Is Better than Money in the Hand
  Section B  Negotiation Strategy or Just Tactics
  Background Information
  Words and Expressions
  Exercises
Chapter 5  Types of International Business Negotiation
  Section A  Long Live Price Negotiations
  Section B  Enron's Indian Joint Venture Negotiation Debacle--A Case Study
  Background Information
  Words and Expressions
  Exercises
Chapter 6  Verbal and Nonverbal Communication Skills
  Section A Actions Speak Louder than Words
  Section B  Smart Car Seller
  Background Information
  Words and Expressions
  Exercises
Chapter 7  International Business Negotiation Etiquette
  Section A The Secret Weapon to Change Disadvantages into Advantages..
  Section B  Negotiation Credibility Etiquette
  Background Information
  Words and Expressions
  Exercises
Chapter 8  Cross-Cultural Business Negotiation
  Section A  Forewarned Is Forearmed
  Section B  Building Trust Before Heading to the Table with Japanese
  Background Information
  Words and Expressions
  Exercises
Key to Exercises
References