国际商务谈判 / 新视界商务英语系列教材
¥33.00定价
作者: 刘白玉,王美玲等
出版时间:2011-11
出版社:中国人民大学出版社
- 中国人民大学出版社
- 9787300144689
- 92202
- 41157621-8
- 16开
- 2011-11
- 322
- 管理学
- 工商管理
- F740.41
- 商务英语
- 本科 研究生(硕士、EMBA、MBA、MPA、博士)
内容简介
刘白玉、王美玲、张艳玲主编的《国际商务谈判》共分八章,采用案例式编写方式,将谈判理论、方法和技巧融于经典案例中。《国际商务谈判》内容包括国际商务谈判基本理论、谈判人员素质、谈判环节、谈判策略和技巧、谈判类型、语言与非语言沟通技巧、谈判礼仪和跨文化谈判等,具有系统性、完整性、语言规范性和内容的前沿性。
目录
Chapter 1 Basic Theories for International Business Negotiation
Section A ABB and Ford: Creating Value Through Cooperation in Negotiation
Section B Win-Win Negotiation
Background Information
Words and Expressions
Exercises
Chapter 2 Staffing Negotiation Teams
Section A China's Win in the Negotiation with VW
Section B What Determines the Success in Negotiation--A Case Study of Multiparty Negotiation
Background Information
Words and Expressions
Exercises
Chapter 3 Phases of International Business Negotiation
Section A A Typical Negotiation on Sale with Chinese
Section B Political Problems in Global Negotiations
Background Information
Words and Expressions
Exercises
Chapter 4 Negotiation Strategies and Tactics
Section A Wisdom in Mind Is Better than Money in the Hand
Section B Negotiation Strategy or Just Tactics
Background Information
Words and Expressions
Exercises
Chapter 5 Types of International Business Negotiation
Section A Long Live Price Negotiations
Section B Enron's Indian Joint Venture Negotiation Debacle--A Case Study
Background Information
Words and Expressions
Exercises
Chapter 6 Verbal and Nonverbal Communication Skills
Section A Actions Speak Louder than Words
Section B Smart Car Seller
Background Information
Words and Expressions
Exercises
Chapter 7 International Business Negotiation Etiquette
Section A The Secret Weapon to Change Disadvantages into Advantages..
Section B Negotiation Credibility Etiquette
Background Information
Words and Expressions
Exercises
Chapter 8 Cross-Cultural Business Negotiation
Section A Forewarned Is Forearmed
Section B Building Trust Before Heading to the Table with Japanese
Background Information
Words and Expressions
Exercises
Key to Exercises
References
Section A ABB and Ford: Creating Value Through Cooperation in Negotiation
Section B Win-Win Negotiation
Background Information
Words and Expressions
Exercises
Chapter 2 Staffing Negotiation Teams
Section A China's Win in the Negotiation with VW
Section B What Determines the Success in Negotiation--A Case Study of Multiparty Negotiation
Background Information
Words and Expressions
Exercises
Chapter 3 Phases of International Business Negotiation
Section A A Typical Negotiation on Sale with Chinese
Section B Political Problems in Global Negotiations
Background Information
Words and Expressions
Exercises
Chapter 4 Negotiation Strategies and Tactics
Section A Wisdom in Mind Is Better than Money in the Hand
Section B Negotiation Strategy or Just Tactics
Background Information
Words and Expressions
Exercises
Chapter 5 Types of International Business Negotiation
Section A Long Live Price Negotiations
Section B Enron's Indian Joint Venture Negotiation Debacle--A Case Study
Background Information
Words and Expressions
Exercises
Chapter 6 Verbal and Nonverbal Communication Skills
Section A Actions Speak Louder than Words
Section B Smart Car Seller
Background Information
Words and Expressions
Exercises
Chapter 7 International Business Negotiation Etiquette
Section A The Secret Weapon to Change Disadvantages into Advantages..
Section B Negotiation Credibility Etiquette
Background Information
Words and Expressions
Exercises
Chapter 8 Cross-Cultural Business Negotiation
Section A Forewarned Is Forearmed
Section B Building Trust Before Heading to the Table with Japanese
Background Information
Words and Expressions
Exercises
Key to Exercises
References