- 高等教育出版社
- 9787040247930
- 2版
- 47265573-7
- 16开
- 440
- 文学
- 外国语言文学类
- 英语、商务类
- 本科
内容简介
《国际商务谈判》是普通高等教育“十一五”国家级规划教材——商务英语立体化系列教材之一。该系列教材为商务英语专业、英语专业商务方向和商科相关专业英语课程提供了比较完整的、成体系的教学资源。
全书分为四部分，共十五章，包括商务谈判阶段、商务谈判类型、谈判的其他方面和谈判中的文化因素。
本书特色：一、由中外作者合作，以中国学生为对象结合中国国情编写。二、角色扮演、模拟谈判、案例分析等让学生将学到的知识、技巧用于实践。
本书的练习答案、补充教学和学习资料等可以通过体验英语网查询。
目录
目录
前辅文
Introduction to International Business Negotiations
Section 1 Phases of Business Negotiations
Chapter 1 Preparations for Negotiations
Chapter 2 Negotiation Teams
Chapter 3 Negotiating and Bargaining
Chapter 4 Strategies and Tactics
Chapter 5 Closing the Negotiation
Section 2 Specific Types of Business Negotiations
Chapter 6 Negotiations for Trade
Chapter 7 Negotiations for Joint Ventures
Chapter 8 Negotiations for Technology Transfer
Chapter 9 Negotiations of Contracts
Chapter 10 Negotiations of Multi-Party and Phased Nature
Section 3 Other Aspects of Business Negotiations
Chapter 11 Renegotiations
Chapter 12 Negotiations over the Internet
Section 4 Cultural Considerations for Business Negotiations
Chapter 13 Negotiations and Culture
Chapter 14 Decorum in Negotiations
Chapter 15 Negotiation Ethics
Bibliography
Additional Sources for Cases
Acknowledgements
前辅文
Introduction to International Business Negotiations
Section 1 Phases of Business Negotiations
Chapter 1 Preparations for Negotiations
Chapter 2 Negotiation Teams
Chapter 3 Negotiating and Bargaining
Chapter 4 Strategies and Tactics
Chapter 5 Closing the Negotiation
Section 2 Specific Types of Business Negotiations
Chapter 6 Negotiations for Trade
Chapter 7 Negotiations for Joint Ventures
Chapter 8 Negotiations for Technology Transfer
Chapter 9 Negotiations of Contracts
Chapter 10 Negotiations of Multi-Party and Phased Nature
Section 3 Other Aspects of Business Negotiations
Chapter 11 Renegotiations
Chapter 12 Negotiations over the Internet
Section 4 Cultural Considerations for Business Negotiations
Chapter 13 Negotiations and Culture
Chapter 14 Decorum in Negotiations
Chapter 15 Negotiation Ethics
Bibliography
Additional Sources for Cases
Acknowledgements
前辅文
Introduction to International Business Negotiations
Section 1 Phases of Business Negotiations
Chapter 1 Preparations for Negotiations
Chapter 2 Negotiation Teams
Chapter 3 Negotiating and Bargaining
Chapter 4 Strategies and Tactics
Chapter 5 Closing the Negotiation
Section 2 Specific Types of Business Negotiations
Chapter 6 Negotiations for Trade
Chapter 7 Negotiations for Joint Ventures
Chapter 8 Negotiations for Technology Transfer
Chapter 9 Negotiations of Contracts
Chapter 10 Negotiations of Multi-Party and Phased Nature
Section 3 Other Aspects of Business Negotiations
Chapter 11 Renegotiations
Chapter 12 Negotiations over the Internet
Section 4 Cultural Considerations for Business Negotiations
Chapter 13 Negotiations and Culture
Chapter 14 Decorum in Negotiations
Chapter 15 Negotiation Ethics
Bibliography
Additional Sources for Cases
Acknowledgements
前辅文
Introduction to International Business Negotiations
Section 1 Phases of Business Negotiations
Chapter 1 Preparations for Negotiations
Chapter 2 Negotiation Teams
Chapter 3 Negotiating and Bargaining
Chapter 4 Strategies and Tactics
Chapter 5 Closing the Negotiation
Section 2 Specific Types of Business Negotiations
Chapter 6 Negotiations for Trade
Chapter 7 Negotiations for Joint Ventures
Chapter 8 Negotiations for Technology Transfer
Chapter 9 Negotiations of Contracts
Chapter 10 Negotiations of Multi-Party and Phased Nature
Section 3 Other Aspects of Business Negotiations
Chapter 11 Renegotiations
Chapter 12 Negotiations over the Internet
Section 4 Cultural Considerations for Business Negotiations
Chapter 13 Negotiations and Culture
Chapter 14 Decorum in Negotiations
Chapter 15 Negotiation Ethics
Bibliography
Additional Sources for Cases
Acknowledgements
