- 清华大学出版社
- 9787302127024
- 1-12
- 37082
- 16开
- 2015-04
- 经济学
- 应用经济学
- F75
- 英语
内容简介
本书共分4个单元，由18个章节组成。每章包括课文引言、主课正文、课文词汇、专业用语、词组运用、语言注释、综合练习、佳句欣赏、参考答案和参考译文10个部分。
本书的学习对象主要是全国各大学开设的国际贸易、外贸英语专业的专科层次的学生。是专门为中央电大和各类高职学院设置的国际贸易、外贸英语专业的学生编写的。本书同样适合各种成人教育的夜大、函授、职大学生使用。此书不仅可作为正规全日制大专学历层次学生使用，也可为各企业在岗人员和各种外贸培训班学员学习使用。
本书的学习对象主要是全国各大学开设的国际贸易、外贸英语专业的专科层次的学生。是专门为中央电大和各类高职学院设置的国际贸易、外贸英语专业的学生编写的。本书同样适合各种成人教育的夜大、函授、职大学生使用。此书不仅可作为正规全日制大专学历层次学生使用，也可为各企业在岗人员和各种外贸培训班学员学习使用。
目录
Unit 1 International Business 1
Chapter 1 What Is International Business? 3
Chapter 2 Business Environment 22
Chapter 3 International Market Research and
Selection 36
Unit 2 Export Products 61
Chapter 4 Product Life Cycle 63
Chapter 5 Product Adaptation and Presentation 82
Chapter 6 Product Packaging and Labeling 99
Unit 3 Export Business 121
Chapter 7 What Is Exporting? 123
Chapter 8 Export Procedure 140
Chapter 9 Export Marketing and
Communications 156
Chapter 10 Export Pricing 176
Chapter 11 Export Contract 193
Chapter 12 Documentary Collection 209
Chapter 13 Documentary Credit 226
Chapter 14 Transport and Insurance 243
Unit 4 Trade Policies 259
Chapter 15 Free Trade 261
Chapter 16 Tariff Barrier 278
Chapter 17 NonˉTariff Barrier 293
Chapter 18 The World Trade Organization 309
Chapter 1 What Is International Business? 3
Chapter 2 Business Environment 22
Chapter 3 International Market Research and
Selection 36
Unit 2 Export Products 61
Chapter 4 Product Life Cycle 63
Chapter 5 Product Adaptation and Presentation 82
Chapter 6 Product Packaging and Labeling 99
Unit 3 Export Business 121
Chapter 7 What Is Exporting? 123
Chapter 8 Export Procedure 140
Chapter 9 Export Marketing and
Communications 156
Chapter 10 Export Pricing 176
Chapter 11 Export Contract 193
Chapter 12 Documentary Collection 209
Chapter 13 Documentary Credit 226
Chapter 14 Transport and Insurance 243
Unit 4 Trade Policies 259
Chapter 15 Free Trade 261
Chapter 16 Tariff Barrier 278
Chapter 17 NonˉTariff Barrier 293
Chapter 18 The World Trade Organization 309
