- 上海交通大学出版社
- 9787313126177
- 1版
- 91810
- 69242615-8
- 16开
- 2017-01
- 349
- 文学
- 外国语言文学
- F74
- 大学英语
- 本科
内容简介
孟广君、苗颖编著的《国际商务英语阅读》是“国际商务英语本科核心课程教材系列”之一，针对国际商务英语专业本科阅读课程编写。本书包含16章，内容包括关贸总协定、世贸组织、国际合同、欧盟、国际贸易术语、国际物流、国际支付方式、外汇交易、国际营销、税收、人力资源管理、对外直接投资、国际商务环境、电子商务、国际商务组织、中国(上海)自贸区等章节，涉及国际商务的众多领域和环节。本书每单元设有背景知识介绍、两篇课文、生词表、课文注释和练习。书中内容皆选自原版材料，语言地道，与当今国际商务活动联系紧密，为国际商务英语学习者扩大专业知识面，熟悉国际商务活动的实践环节打下基础。
目录
Chapter 1 General View of International
Text 1 GAT
Text 2 Globaliz
Chapter 2 International Bus
Text 1 Elements of International Con
Text 2 Termination of an
Chapter 3 Economic In
Text 1 The European
Text 2 European Integration in a Global
Chapter 4 INCOT
Text 1 Incoterms
Text 2 Incoterms 2010: ICC Official Rules for the Interpretation of Trade
Chapter 5 International
Text 1 International Supply
Text 2 Management of International Logis
Chapter 6 International
Text 1 Letter
Text 2 Collec
Chapter 7 Internationa
Text 1 Foreign Exchange and Its Transact
Text 2 The Function of Securities Mar
Chapter 8 International
Text 1 Steps in Marketing Researc
Text 2 Product Mix Strate
Chapter 9 International Accounting and
Text 1 Accounting Standardiza
Text 2 International Taxa
Chapter 10 International Human Resource M
Text 1 Human Resource Manage
Text 2 International Labor Relat
Chapter 11 Foreign Direct I
Text 1 Understanding Foreign Direct Investment (
Text 2 Costs and Benefits of FDI to the Nation-S
Chapter 12 International Business En
Text 1 Political Risks of Global Busi
Text 2 The Global Social and Economic Environ
Chapter 13 Culture and International
Text 1 Elements of Cul
Text 2 Cultural Differences in International Busi
Chapter 14 E
Text 1 What is E-comme
Text 2 On-line Auction Busi
Chapter 15 International Business Orga
Text 1 International Chamber of Comm
Text 2 International Standard Organiza
Chapter 16 China (Shanghai) Pilot Free T
Text 1 Shanghai's Pilot Free Trade
Text 2 Government Influence on Economic Condi
Text 1 GAT
Text 2 Globaliz
Chapter 2 International Bus
Text 1 Elements of International Con
Text 2 Termination of an
Chapter 3 Economic In
Text 1 The European
Text 2 European Integration in a Global
Chapter 4 INCOT
Text 1 Incoterms
Text 2 Incoterms 2010: ICC Official Rules for the Interpretation of Trade
Chapter 5 International
Text 1 International Supply
Text 2 Management of International Logis
Chapter 6 International
Text 1 Letter
Text 2 Collec
Chapter 7 Internationa
Text 1 Foreign Exchange and Its Transact
Text 2 The Function of Securities Mar
Chapter 8 International
Text 1 Steps in Marketing Researc
Text 2 Product Mix Strate
Chapter 9 International Accounting and
Text 1 Accounting Standardiza
Text 2 International Taxa
Chapter 10 International Human Resource M
Text 1 Human Resource Manage
Text 2 International Labor Relat
Chapter 11 Foreign Direct I
Text 1 Understanding Foreign Direct Investment (
Text 2 Costs and Benefits of FDI to the Nation-S
Chapter 12 International Business En
Text 1 Political Risks of Global Busi
Text 2 The Global Social and Economic Environ
Chapter 13 Culture and International
Text 1 Elements of Cul
Text 2 Cultural Differences in International Busi
Chapter 14 E
Text 1 What is E-comme
Text 2 On-line Auction Busi
Chapter 15 International Business Orga
Text 1 International Chamber of Comm
Text 2 International Standard Organiza
Chapter 16 China (Shanghai) Pilot Free T
Text 1 Shanghai's Pilot Free Trade
Text 2 Government Influence on Economic Condi
