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出版时间:2010-11-30

出版社:高等教育出版社

以下为《领先商务英语阅读2》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 高等教育出版社
  • 9787040292831
  • 1版
  • 69548
  • 46253525-3
  • 平装
  • 16开
  • 2010-11-30
  • 454
  • 309
  • 管理学
  • 工商管理
  • F7
  • 英语、通用
  • 本科
目录

 前辅文
 Unit 1 E-commerce (I)
  Text A: Niche Marketing Strategies on eBay
  Text B: Pierre Omidyar and His eBay
 Unit 2 Intercultural Etiquette
  Text A: Intercultural Business Etiquette and Protocol
  Text B: Gift Giving and Dining Etiquette in Intercultural Situations
 Unit 3 Global Brands
  Text A: Best Global Brands
  Text B: Will Yahoo! Feel the Love?
 Unit 4 Cultural Differences
  Text A: Working Through Language, Time, and Cultural Differences
  Text B: Culture Shock: It’s the Little Things That Count in the Biggest Ways
 Unit 5 Online Security
  Text A: Internal Auditors’ Battle Against Fraud I
  Text B: Looming Online Security Threats in 2008
 Unit 6 Corporate Security
  Text A: Internal Auditors’ Battle Against Fraud II
  Text B: Countering Espionage — A Modern Threat
 Unit 7 Career Planning
  Text A: Culture Affects Career and Life Planning
  Text B: Chili, Hot Dogs, and the Family Legacy
 Unit 8 Corporate Management
  Text A: Inspirational Leadership in Difficult Times
  Text B: Trust Rules: The Most Important Secret About Trust
 Unit 9 Credit Cards
  Text A: The Evolution of Credit Cards
  Text B: American Views About Cards: Negative
 Unit 10 Career Shift
  Text A: Gates Looks into PC’s Future as Career Shift Approaches
  Text B: Amid Cheers and Tears, Gates Says Goodbye
 Unit 11 E-commerce (II)
  Text A: E-commerce
  Text B: Myths and Realities
 Unit 12 Leadership (I)
  Text A: Business Story Telling
  Text B: Treasure Island: The Power of Trade
 Unit 13 Trade Protectionism
  Text A: Protectionism
  Text B: U.S. Government Favoritism Has Hurt Vietnamese Shrimp Farmers
 Unit 14 Leadership (II)
  Text A: A Definition of Leadership
  Text B: Leadership, Communication and Change
 Unit 15 Effective Communication
  Text A: Communication Skills
  Text B: Principles of Defusing Hostility
 Unit 16 Motivation
  Text A: Motivation
  Text B: Why Your Employees Are Losing Motivation