公共关系英语教程（附MP3）
￥33.00定价
作者： 李霄翔等
出版时间：2013-03-01
出版社：高等教育出版社
- 高等教育出版社
- 9787040345940
- 1版
- 49456
- 46253520-4
- 平装
- 异16开
- 2013-03-01
- 270
- 152
- 文学
- 外国语言文学
- H319.4
- 通用
- 本科
内容简介
本书是高等院校大学生心理健康教育教材。全书共12 章，主要内容是针对大学生自我意识、心理适应、人际关系、情绪和压力管理、心理适应、健康人格塑造、情感与恋爱、生涯规划、就业准备等大学学习生活中所遇到的常见心理问题与困惑，给予心理学的及时和科学的指导。
全书根据大学生心理发展特点与成长过程中的心理需求，结合生中的生动案例，深入浅出地阐明道理并给出解决问题的策略，书后还附有心理健康自测表。
目录
1 WHAT IS PUBLIC RELATIONS?
2 PUBLIC RELATIONS PRACTICE
3 PUBLIC RELATIONS RESEARCH
4 RESEARCHING PR CAREERS USING TECHNOLOGY
5 PR FOR NON-PROFIT ORGANIZATIONS
6 CRISIS COMMUNICATION
7 EXTERNAL INFLUENCES ON PUBLIC RELATIONS
8 PUBLIC RELATIONS MARKETING
9 CORPORATE SOCIAL RESPONSIBILITY
10 INVESTOR RELATIONS
11 PUBLIC RELATIONS REGULATION
12 COMMUNICATION AND TECHNOLOGICAL CHANGE
ADDITIONAL MATERIAL
TRANSCRIPTS
ADDITIONAL TRANSLATION EXERCISE
WORDLIST
2 PUBLIC RELATIONS PRACTICE
3 PUBLIC RELATIONS RESEARCH
4 RESEARCHING PR CAREERS USING TECHNOLOGY
5 PR FOR NON-PROFIT ORGANIZATIONS
6 CRISIS COMMUNICATION
7 EXTERNAL INFLUENCES ON PUBLIC RELATIONS
8 PUBLIC RELATIONS MARKETING
9 CORPORATE SOCIAL RESPONSIBILITY
10 INVESTOR RELATIONS
11 PUBLIC RELATIONS REGULATION
12 COMMUNICATION AND TECHNOLOGICAL CHANGE
ADDITIONAL MATERIAL
TRANSCRIPTS
ADDITIONAL TRANSLATION EXERCISE
WORDLIST
