旅游职业英语读写实务1
定价：￥32.50
作者： 老青
出版社：高等教育出版社
“十二五”职业教育国家规划教材
- 高等教育出版社
- 9787040460070
- 1版
- 66242631-1
- 异16开
- 155
- 管理学
- 旅游管理类
- 旅游英语
- 高职 五年制高职
内容简介
《旅游职业英语读写实务1/“十二五”职业教育国家规划教材》共8个单元，分为三部分：第一部分包括、第二单元，语料选材围绕英语导游员岗位工作内容，涵盖一些景点景区导游和场馆讲解员的工作场景；第二部分包括第三、第四、第五单元，语料选材围绕国际旅行社相关工作岗位，比如涉外旅游咨询、销售、证照等；第三部分包括第六、第七、第八单元，语料主要围绕涉外酒店相关岗位工作内容，如涉外酒店接待、前台、销售等。
本书旨在为要求掌握的旅游英语专业后续课程打基础。阅读部分的选材多以旅游行业境内工作岗位为主（旅行社服务部分有涉及境外岗位内容）。写作部分从基础词句入手，循序渐进至段篇写作。涉外礼仪常识取材广泛，境内外兼顾，涉及中西见面礼仪、赠礼礼仪、就餐礼仪、酒店礼仪和特色民俗礼仪等。
目录
目录
前辅文
Chapter One Tour Guide Services
Unit 1 Tour Guide
Section I Introduction: Tour Guide
Section II Intensive Reading: The Corridor in the Summer Palace
Section III Extensive Reading: Pingyao Ancient City
Section IV Writing: Introduction to Scenic Spot
Section V Career Salon: Chinese Greetings
Section VI Useful Words & Expressions
Unit 2 Museum Guide
Section I Introduction: Museum Guide
Section II Intensive Reading: National Museum of China
Section III Extensive Reading: Nanjing Museum
Section IV Writing: Introduction to a Museum
Section V Career Salon: Western Greetings
Section VI Useful Words & Expressions
Chapter Two Travel Agency Services
Unit 3 Travel Consultation
Section I Introduction: Junior Travel Consultant
Section II Intensive Reading: What Is a Senior Travel Consultant?
Section III Extensive Reading: “Click” to Get a Perfect Travel Plan
Section IV Writing: MEMO
Section V Career Salon: Chinese Gift-giving Etiquette
Section VI Useful Words & Expressions
Unit 4 Travel Marketing
Section I Introduction: Tourism Sales and Marketing
Section II Intensive Reading: Travel Marketing
Section III Extensive Reading: Online Travel Service Booming
Section IV Writing: Business Email
Section V Career Salon: Western Gift-giving Etiquette
Section VI Useful Words & Expressions
Unit 5 Travel Documents
Section I Introduction: Travel Documents Processing
Section II Intensive Reading: How to Apply for a Chinese Visa
Section III Extensive Reading: Passport and Visa
Section IV Writing: Visa Application Form
Section V Career Salon: Tibetan Customs
Section VI Useful Words & Expressions
Chapter Three Hotel Services
Unit 6 Hotel Concierge
Section I Introduction: Hotel Concierge
Section II Intensive Reading: Introduction to Hotel Concierge
Section III Extensive Reading: Concierge Services in Kempinski Hotel
Section IV Writing: Invitation Cards
Section V Career Salon: Etiquette Tips for Staying in Hotels
Section VI Useful Words & Expressions
Unit 7 Hotel Reception
Section I Introduction: Hotel Receptionist
Section II Intensive Reading: Procedures of Making a Room Reservation
Section III Extensive Reading: Front Desk Hospitality Training Can
Generate Future Business
Section IV Writing: Reservation Form
Section V Career Salon: Chinese Dining Etiquette
Section VI Useful Words & Expressions
Unit 8 Hotel Marketing
Section I Introduction: Hotel Salesperson
Section II Intensive Reading: How to Work in Sales at a Hotel
Section III Extensive Reading: Hilton Shanghai
Section IV Writing: Hotel Ads
Section V Career Salon: Dining Etiquette in Western Countries
Section VI Useful Words & Expressions
Useful Words & Expressions
前辅文
Chapter One Tour Guide Services
Unit 1 Tour Guide
Section I Introduction: Tour Guide
Section II Intensive Reading: The Corridor in the Summer Palace
Section III Extensive Reading: Pingyao Ancient City
Section IV Writing: Introduction to Scenic Spot
Section V Career Salon: Chinese Greetings
Section VI Useful Words & Expressions
Unit 2 Museum Guide
Section I Introduction: Museum Guide
Section II Intensive Reading: National Museum of China
Section III Extensive Reading: Nanjing Museum
Section IV Writing: Introduction to a Museum
Section V Career Salon: Western Greetings
Section VI Useful Words & Expressions
Chapter Two Travel Agency Services
Unit 3 Travel Consultation
Section I Introduction: Junior Travel Consultant
Section II Intensive Reading: What Is a Senior Travel Consultant?
Section III Extensive Reading: “Click” to Get a Perfect Travel Plan
Section IV Writing: MEMO
Section V Career Salon: Chinese Gift-giving Etiquette
Section VI Useful Words & Expressions
Unit 4 Travel Marketing
Section I Introduction: Tourism Sales and Marketing
Section II Intensive Reading: Travel Marketing
Section III Extensive Reading: Online Travel Service Booming
Section IV Writing: Business Email
Section V Career Salon: Western Gift-giving Etiquette
Section VI Useful Words & Expressions
Unit 5 Travel Documents
Section I Introduction: Travel Documents Processing
Section II Intensive Reading: How to Apply for a Chinese Visa
Section III Extensive Reading: Passport and Visa
Section IV Writing: Visa Application Form
Section V Career Salon: Tibetan Customs
Section VI Useful Words & Expressions
Chapter Three Hotel Services
Unit 6 Hotel Concierge
Section I Introduction: Hotel Concierge
Section II Intensive Reading: Introduction to Hotel Concierge
Section III Extensive Reading: Concierge Services in Kempinski Hotel
Section IV Writing: Invitation Cards
Section V Career Salon: Etiquette Tips for Staying in Hotels
Section VI Useful Words & Expressions
Unit 7 Hotel Reception
Section I Introduction: Hotel Receptionist
Section II Intensive Reading: Procedures of Making a Room Reservation
Section III Extensive Reading: Front Desk Hospitality Training Can
Generate Future Business
Section IV Writing: Reservation Form
Section V Career Salon: Chinese Dining Etiquette
Section VI Useful Words & Expressions
Unit 8 Hotel Marketing
Section I Introduction: Hotel Salesperson
Section II Intensive Reading: How to Work in Sales at a Hotel
Section III Extensive Reading: Hilton Shanghai
Section IV Writing: Hotel Ads
Section V Career Salon: Dining Etiquette in Western Countries
Section VI Useful Words & Expressions
Useful Words & Expressions
前辅文
Chapter One Tour Guide Services
Unit 1 Tour Guide
Section I Introduction: Tour Guide
Section II Intensive Reading: The Corridor in the Summer Palace
Section III Extensive Reading: Pingyao Ancient City
Section IV Writing: Introduction to Scenic Spot
Section V Career Salon: Chinese Greetings
Section VI Useful Words & Expressions
Unit 2 Museum Guide
Section I Introduction: Museum Guide
Section II Intensive Reading: National Museum of China
Section III Extensive Reading: Nanjing Museum
Section IV Writing: Introduction to a Museum
Section V Career Salon: Western Greetings
Section VI Useful Words & Expressions
Chapter Two Travel Agency Services
Unit 3 Travel Consultation
Section I Introduction: Junior Travel Consultant
Section II Intensive Reading: What Is a Senior Travel Consultant?
Section III Extensive Reading: “Click” to Get a Perfect Travel Plan
Section IV Writing: MEMO
Section V Career Salon: Chinese Gift-giving Etiquette
Section VI Useful Words & Expressions
Unit 4 Travel Marketing
Section I Introduction: Tourism Sales and Marketing
Section II Intensive Reading: Travel Marketing
Section III Extensive Reading: Online Travel Service Booming
Section IV Writing: Business Email
Section V Career Salon: Western Gift-giving Etiquette
Section VI Useful Words & Expressions
Unit 5 Travel Documents
Section I Introduction: Travel Documents Processing
Section II Intensive Reading: How to Apply for a Chinese Visa
Section III Extensive Reading: Passport and Visa
Section IV Writing: Visa Application Form
Section V Career Salon: Tibetan Customs
Section VI Useful Words & Expressions
Chapter Three Hotel Services
Unit 6 Hotel Concierge
Section I Introduction: Hotel Concierge
Section II Intensive Reading: Introduction to Hotel Concierge
Section III Extensive Reading: Concierge Services in Kempinski Hotel
Section IV Writing: Invitation Cards
Section V Career Salon: Etiquette Tips for Staying in Hotels
Section VI Useful Words & Expressions
Unit 7 Hotel Reception
Section I Introduction: Hotel Receptionist
Section II Intensive Reading: Procedures of Making a Room Reservation
Section III Extensive Reading: Front Desk Hospitality Training Can
Generate Future Business
Section IV Writing: Reservation Form
Section V Career Salon: Chinese Dining Etiquette
Section VI Useful Words & Expressions
Unit 8 Hotel Marketing
Section I Introduction: Hotel Salesperson
Section II Intensive Reading: How to Work in Sales at a Hotel
Section III Extensive Reading: Hilton Shanghai
Section IV Writing: Hotel Ads
Section V Career Salon: Dining Etiquette in Western Countries
Section VI Useful Words & Expressions
Useful Words & Expressions
前辅文
Chapter One Tour Guide Services
Unit 1 Tour Guide
Section I Introduction: Tour Guide
Section II Intensive Reading: The Corridor in the Summer Palace
Section III Extensive Reading: Pingyao Ancient City
Section IV Writing: Introduction to Scenic Spot
Section V Career Salon: Chinese Greetings
Section VI Useful Words & Expressions
Unit 2 Museum Guide
Section I Introduction: Museum Guide
Section II Intensive Reading: National Museum of China
Section III Extensive Reading: Nanjing Museum
Section IV Writing: Introduction to a Museum
Section V Career Salon: Western Greetings
Section VI Useful Words & Expressions
Chapter Two Travel Agency Services
Unit 3 Travel Consultation
Section I Introduction: Junior Travel Consultant
Section II Intensive Reading: What Is a Senior Travel Consultant?
Section III Extensive Reading: “Click” to Get a Perfect Travel Plan
Section IV Writing: MEMO
Section V Career Salon: Chinese Gift-giving Etiquette
Section VI Useful Words & Expressions
Unit 4 Travel Marketing
Section I Introduction: Tourism Sales and Marketing
Section II Intensive Reading: Travel Marketing
Section III Extensive Reading: Online Travel Service Booming
Section IV Writing: Business Email
Section V Career Salon: Western Gift-giving Etiquette
Section VI Useful Words & Expressions
Unit 5 Travel Documents
Section I Introduction: Travel Documents Processing
Section II Intensive Reading: How to Apply for a Chinese Visa
Section III Extensive Reading: Passport and Visa
Section IV Writing: Visa Application Form
Section V Career Salon: Tibetan Customs
Section VI Useful Words & Expressions
Chapter Three Hotel Services
Unit 6 Hotel Concierge
Section I Introduction: Hotel Concierge
Section II Intensive Reading: Introduction to Hotel Concierge
Section III Extensive Reading: Concierge Services in Kempinski Hotel
Section IV Writing: Invitation Cards
Section V Career Salon: Etiquette Tips for Staying in Hotels
Section VI Useful Words & Expressions
Unit 7 Hotel Reception
Section I Introduction: Hotel Receptionist
Section II Intensive Reading: Procedures of Making a Room Reservation
Section III Extensive Reading: Front Desk Hospitality Training Can
Generate Future Business
Section IV Writing: Reservation Form
Section V Career Salon: Chinese Dining Etiquette
Section VI Useful Words & Expressions
Unit 8 Hotel Marketing
Section I Introduction: Hotel Salesperson
Section II Intensive Reading: How to Work in Sales at a Hotel
Section III Extensive Reading: Hilton Shanghai
Section IV Writing: Hotel Ads
Section V Career Salon: Dining Etiquette in Western Countries
Section VI Useful Words & Expressions
Useful Words & Expressions
