旅游商务英语（第二版）
作者： 范广丽
出版时间：2023-06
出版社：高等教育出版社
- 高等教育出版社
- 9787040596922
- 2版
- 460438
- 60252920-8
- 平装
- 16开
- 2023-06
- 270
- 196
- 旅游管理
- 本科 高职
旅游商务英语是高校旅游管理类专业英语课程，也是继本科阶段大学英语基础课程后的专业英语课程。
本书以培养应用型创新人才为目标，围绕相关旅游商务活动编写。除传统的酒店管理、旅游餐饮等主题外，还涵盖国际会议与展会、医疗旅游、旅游交通、旅游需求、旅游营销、客户满意度、旅游碳排放和旅游数字技术等主题。本书从真实的旅游商务英语资料中选材，参考和吸收旅游商务活动中有代表性的内容与案例。此外，还有丰富的配套资源，提供听力和口语部分的录音、单元习题参考答案、课程课件等内容。
本书可作为高等学校旅游管理类专业英语课程教学材料和旅游企业员工专业培训的参考资料，也可供旅游行政管理部门人员和旅游国际商务工作人员参考使用。
前辅文
Unit 1 Exhibition Services
Listening Planning a Trade Show
Speaking Calling a New Customer to Attend the Exhibition
Reading
Text A Types of Meetings, Conventions and Expositions
Text B Meeting Planning
Unit 2 Food and Tourism
Listening American Cuisine
Speaking Healthy Food
Reading
Text A “Slow Food” Association
Text B Wine Culture in Rural Areas
Unit 3 Medical Tourism Destinations
Listening Knowing a Tour Guide
Speaking Types of Tourism
Reading
Text A Macau: A Destination for Medical Tourism
Text B Macau’s Medical Tourism Competitors
Unit 4 Tourism Transportation
Listening Rail Travel
Speaking Making Travel Preparations
Reading
Text A Tourism Transport, Technology and Carbon Dioxide Emissions
Text B The Effects of Airfares and Foreign Exchange Rates on Global Tourism
Unit 5 Tourism Demands
Listening Customer Expectations
Speaking Why People Travel
Reading
Text A Customer Needs, Wants and Demands
Text B Forecasting Tourism Demand Using Consumer Expectations
Unit 6 Tourism and Hospitality Management
Listening Hospitality Embracing Green
Speaking Sense of Service
Reading
Text A Trends for Hospitality Industry
Text B Franchising in China’s Hotel Industry
Unit 7 Tourism Marketing
Listening Marketing’s Future
Speaking Discussing the Itinerary
Reading
Text A Future Research Directions in Tourism Marketing
Text B Conceptualization of Industrial Tourism
Unit 8 Customer Satisfaction
Listening Customer Involvement
Speaking Soliciting Comments and Suggestions
Reading
Text A Customer Service and Snowsport Tourism in Australia
Text B The Impact of SSTs on Destination Image and Customer Delight
Unit 9 Carbon Emissions and Tourism
Listening The Negative Impacts
Speaking Carbon Emission and Carbon Footprint
Reading
Text A The Air Has Been Cleaner Because of Global Lockdowns?
Text B Future of Tourism We Should Create
Unit 10 Digital Skills and Tourism
Listening Digitization Era
Speaking Blackbox Technology in Beijing Winter Olympic Village
Reading
Text A Digital Skills Gaps in Tourism and Hospitality Companies
Text B Digital Skills Policy Development on a European Level
Glossary
