会展英语听说教程 / 21世纪高职高专会展专业规划教材
￥38.00定价
作者： 李世平，陈颖等
出版时间：2016-08
出版社：清华大学出版社
- 清华大学出版社
- 9787302444046
- 1-1
- 42871
- 16开
- 2016-08
- 文学
- 外国语言文学
- H31
- 英语
- 高职
内容简介
本书以全新的视角实践了“会展与英语一体化、理论与实践一体化”的教学理念，充分体现了高职高专会展英语 “以实践为核心、以英语为主线、以会展为背景”的教学模式，重点培养学生的英语听说交际能力。 本书包括会议和展览两大部分，每部分由 8 个单元组成，共计 16 个单元。内容包括：会议准备、会议 选址、会议预订、会议接待与登记、会议室布置及会议设施、开幕式和闭幕式、会议餐饮服务、会后观光、展会特性确认、贸易展、展会策划、展会营销推广、展会邀请、展品介绍、展品物流运输、展会风险管理，涵盖了会展服务与管理的主要内容。每个单元内容包括：背景知识、热身活动、示范对话、实用句型、实践实训项目等。 本书既可以作为高职高专院校会展专业的教材，还可以作为旅游、酒店、商务英语等专业学生的教材、学习参考书以及有志于从事会展工作的专业人士、管理人员、翻译人员的参考资料。 为便于教师教学以及学生学习参考，本书配有完整系统的教学大纲、教学计划、习题库、音频资料以及课件等教辅材料。下载地址为 http://。
目录
会议英语
English for Conventions
Unit One 会议准备 Preparing for the Meeting
3
背景知识 Background Knowledge 4
热身活动 Warming Up 4
示范对话 Model Dialogues 4
实用句型 Practical Sentence Patterns 7
实践实训项目 Practical Training Project 8
会展之窗 The Window of the Convention & Exhibition 12
Unit Two 会议选址 Conference Site Selection
15
背景知识 Background Knowledge 16
热身活动 Warming Up 16
示范对话 Model Dialogues 16
实用句型 Practical Sentence Patterns 19
实践实训项目 Practical Training Project 20
会展之窗 The Window of the Convention & Exhibition 24
Unit Three 会议预订 Booking a Meeting 27
背景知识 Background Knowledge 28
热身活动 Warming Up 28
示范对话 Model Dialogues 28
实用句型 Practical Sentence Patterns 32
实践实训项目 Practical Training Project 33
会展之窗 The Window of the Convention & Exhibition 37
Unit Four 会议接待与登记 Convention Reception & Registration 39
背景知识 Background Knowledge 40
热身活动 Warming Up 40
示范对话 Model Dialogues 40
实用句型 Practical Sentence Patterns 44
实践实训项目 Practical Training Project 44
会展之窗 The Window of the Convention & Exhibition 48
Unit Five 会议室布置及会议设施 Conference Room Setup & Meeting Facilities 51
背景知识 Background Knowledge 52
热身活动 Warming Up 52
示范对话 Model Dialogues 52
实用句型 Practical Sentence Patterns 56
实践实训项目 Practical Training Project 57
会展之窗 The Window of the Convention & Exhibition 60
Unit Six 开幕式和闭幕式 Opening & Closing Ceremony 61
背景知识 Background Knowledge 62
热身活动 Warming Up 62
示范对话 Model Dialogues 62
实用句型 Practical Sentence Patterns 66
实践实训项目 Practical Training Project
·················································································67
会展之窗 The Window of the Convention & Exhibition
··························································70
Unit Seven 会议餐饮服务 Catering Services for
Meetings····································· 73
背景知识 Background Knowledge
····························································································74
热身活动 Warming Up
··············································································································74
示范对话 Model Dialogues
·······································································································74
实用句型 Practical Sentence Patterns
·······················································································77
实践实训项目 Practical Training Project
·················································································78
会展之窗 The Window of the Convention & Exhibition
··························································81
Unit Eight 会后观光 Post-conference Travel
·························································· 85
背景知识 Background Knowledge
····························································································86
热身活动 Warming Up
··············································································································86
示范对话 Model Dialogues
·······································································································86
实用句型 Practical Sentence Patterns
·······················································································90
实践实训项目 Practical Training Project
·················································································91
会展之窗 The Window of the Convention & Exhibition
··························································95
Unit Nine 会展特性确认 Confi rming the Character of Exhibition
···························· 99
背景知识 Background Knowledge
··························································································100
热身活动 Warming Up ············································································································100
示范对话 Model Dialogues
·····································································································101
实用句型 Practical Sentence Patterns
·····················································································104
实践实训项目 Practical Training Project
···············································································105
会展之窗 The Window of the Convention & Exhibition
························································108
Unit Ten 贸易展 Trade Show
·················································································111
背景知识 Background Knowledge
··························································································112
热身活动 Warming Up
············································································································112
示范对话 Model Dialogues
·····································································································112
实用句型 Practical Sentence Patterns
·····················································································116
实践实训项目 Practical Training Project
···············································································116
会展之窗 The Window of the Convention & Exhibition
························································120
Unit Eleven 展会策划 Exhibition
Planning···························································· 123
背景知识 Background Knowledge
··························································································124
热身活动 Warming Up ············································································································124
示范对话 Model Dialogues
·····································································································124
实用句型 Practical Sentence Patterns
·····················································································128
实践实训项目 Practical Training Project
···············································································129
会展之窗 The Window of the Convention & Exhibition
························································132
Unit Twelve 展会营销推广 Exhibition Marketing & Promotion
······························ 135
背景知识 Background Knowledge ··························································································136
热身活动 Warming Up
············································································································136
示范对话 Model Dialogues ·····································································································136
实用句型 Practical Sentence Patterns
·····················································································140
实践实训项目 Practical Training Project
···············································································141
会展之窗 The Window of the Convention & Exhibition
························································144
Unit Thirteen 展会邀请 Trade Show Invitation
····················································· 147
背景知识 Background Knowledge
··························································································148
热身活动 Warming Up ············································································································148
示范对话 Model Dialogues
·····································································································148
实用句型 Practical Sentence Patterns
·····················································································151
实践实训项目 Practical Training Project
···············································································152
会展之窗 The Window of the Convention & Exhibition
························································155
Unit Fourteen 展品介绍 Introduction to Exhibits
·················································· 159
背景知识 Background Knowledge ··························································································160
热身活动 Warming Up
············································································································160
示范对话 Model Dialogues ·····································································································160
实用句型 Practical Sentence Patterns
·····················································································163
实践实训项目 Practical Training Project ···············································································164
会展之窗 The Window of the Convention & Exhibition
························································168
Unit Fifteen 展品物流运输 Exhibits Logistics & Transportation
···························· 171
背景知识 Background Knowledge
··························································································172
热身活动 Warming Up ············································································································172
示范对话 Model Dialogues
·····································································································172
实用句型 Practical Sentence Patterns ·····················································································176
实践实训项目 Practical Training Project
···············································································177
会展之窗 The Window of the Convention & Exhibition ························································181
VII
目 录
Unit Sixteen 展会风险管理 Exhibition Risk Management
···································· 183
背景知识 Background Knowledge ··························································································184
热身活动 Warming Up
············································································································184
示范对话 Model Dialogues ·····································································································184
实用句型 Practical Sentence Patterns
·····················································································188
实践实训项目 Practical Training Project ···············································································189
会展之窗 The Window of the Convention & Exhibition
························································192
附录部分 Appendix
课文听力材料 ··········································································································
196
课文示范对话参考译文
····························································································
207
国际会展专业术语 ···································································································
229
参考文献
·················································································································
239
English for Conventions
Unit One 会议准备 Preparing for the Meeting
3
背景知识 Background Knowledge 4
热身活动 Warming Up 4
示范对话 Model Dialogues 4
实用句型 Practical Sentence Patterns 7
实践实训项目 Practical Training Project 8
会展之窗 The Window of the Convention & Exhibition 12
Unit Two 会议选址 Conference Site Selection
15
背景知识 Background Knowledge 16
热身活动 Warming Up 16
示范对话 Model Dialogues 16
实用句型 Practical Sentence Patterns 19
实践实训项目 Practical Training Project 20
会展之窗 The Window of the Convention & Exhibition 24
Unit Three 会议预订 Booking a Meeting 27
背景知识 Background Knowledge 28
热身活动 Warming Up 28
示范对话 Model Dialogues 28
实用句型 Practical Sentence Patterns 32
实践实训项目 Practical Training Project 33
会展之窗 The Window of the Convention & Exhibition 37
Unit Four 会议接待与登记 Convention Reception & Registration 39
背景知识 Background Knowledge 40
热身活动 Warming Up 40
示范对话 Model Dialogues 40
实用句型 Practical Sentence Patterns 44
实践实训项目 Practical Training Project 44
会展之窗 The Window of the Convention & Exhibition 48
Unit Five 会议室布置及会议设施 Conference Room Setup & Meeting Facilities 51
背景知识 Background Knowledge 52
热身活动 Warming Up 52
示范对话 Model Dialogues 52
实用句型 Practical Sentence Patterns 56
实践实训项目 Practical Training Project 57
会展之窗 The Window of the Convention & Exhibition 60
Unit Six 开幕式和闭幕式 Opening & Closing Ceremony 61
背景知识 Background Knowledge 62
热身活动 Warming Up 62
示范对话 Model Dialogues 62
实用句型 Practical Sentence Patterns 66
实践实训项目 Practical Training Project
·················································································67
会展之窗 The Window of the Convention & Exhibition
··························································70
Unit Seven 会议餐饮服务 Catering Services for
Meetings····································· 73
背景知识 Background Knowledge
····························································································74
热身活动 Warming Up
··············································································································74
示范对话 Model Dialogues
·······································································································74
实用句型 Practical Sentence Patterns
·······················································································77
实践实训项目 Practical Training Project
·················································································78
会展之窗 The Window of the Convention & Exhibition
··························································81
Unit Eight 会后观光 Post-conference Travel
·························································· 85
背景知识 Background Knowledge
····························································································86
热身活动 Warming Up
··············································································································86
示范对话 Model Dialogues
·······································································································86
实用句型 Practical Sentence Patterns
·······················································································90
实践实训项目 Practical Training Project
·················································································91
会展之窗 The Window of the Convention & Exhibition
··························································95
Unit Nine 会展特性确认 Confi rming the Character of Exhibition
···························· 99
背景知识 Background Knowledge
··························································································100
热身活动 Warming Up ············································································································100
示范对话 Model Dialogues
·····································································································101
实用句型 Practical Sentence Patterns
·····················································································104
实践实训项目 Practical Training Project
···············································································105
会展之窗 The Window of the Convention & Exhibition
························································108
Unit Ten 贸易展 Trade Show
·················································································111
背景知识 Background Knowledge
··························································································112
热身活动 Warming Up
············································································································112
示范对话 Model Dialogues
·····································································································112
实用句型 Practical Sentence Patterns
·····················································································116
实践实训项目 Practical Training Project
···············································································116
会展之窗 The Window of the Convention & Exhibition
························································120
Unit Eleven 展会策划 Exhibition
Planning···························································· 123
背景知识 Background Knowledge
··························································································124
热身活动 Warming Up ············································································································124
示范对话 Model Dialogues
·····································································································124
实用句型 Practical Sentence Patterns
·····················································································128
实践实训项目 Practical Training Project
···············································································129
会展之窗 The Window of the Convention & Exhibition
························································132
Unit Twelve 展会营销推广 Exhibition Marketing & Promotion
······························ 135
背景知识 Background Knowledge ··························································································136
热身活动 Warming Up
············································································································136
示范对话 Model Dialogues ·····································································································136
实用句型 Practical Sentence Patterns
·····················································································140
实践实训项目 Practical Training Project
···············································································141
会展之窗 The Window of the Convention & Exhibition
························································144
Unit Thirteen 展会邀请 Trade Show Invitation
····················································· 147
背景知识 Background Knowledge
··························································································148
热身活动 Warming Up ············································································································148
示范对话 Model Dialogues
·····································································································148
实用句型 Practical Sentence Patterns
·····················································································151
实践实训项目 Practical Training Project
···············································································152
会展之窗 The Window of the Convention & Exhibition
························································155
Unit Fourteen 展品介绍 Introduction to Exhibits
·················································· 159
背景知识 Background Knowledge ··························································································160
热身活动 Warming Up
············································································································160
示范对话 Model Dialogues ·····································································································160
实用句型 Practical Sentence Patterns
·····················································································163
实践实训项目 Practical Training Project ···············································································164
会展之窗 The Window of the Convention & Exhibition
························································168
Unit Fifteen 展品物流运输 Exhibits Logistics & Transportation
···························· 171
背景知识 Background Knowledge
··························································································172
热身活动 Warming Up ············································································································172
示范对话 Model Dialogues
·····································································································172
实用句型 Practical Sentence Patterns ·····················································································176
实践实训项目 Practical Training Project
···············································································177
会展之窗 The Window of the Convention & Exhibition ························································181
VII
目 录
Unit Sixteen 展会风险管理 Exhibition Risk Management
···································· 183
背景知识 Background Knowledge ··························································································184
热身活动 Warming Up
············································································································184
示范对话 Model Dialogues ·····································································································184
实用句型 Practical Sentence Patterns
·····················································································188
实践实训项目 Practical Training Project ···············································································189
会展之窗 The Window of the Convention & Exhibition
························································192
附录部分 Appendix
课文听力材料 ··········································································································
196
课文示范对话参考译文
····························································································
207
国际会展专业术语 ···································································································
229
参考文献
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239
