Chapter 1 Intercultural Business Communication
　Introduction
　Reading Ⅰ Cultivating Guanxi as a Foreign Investor Strategy
　Reading Ⅱ The Globalization of China's Corporate Brands
　Reading Ⅲ Building up the Business Relationship with Chinese
　Reading Ⅳ Foreign Assignment Means Promotion?
　Supplementary Reading Ⅰntercultural Communication
Chapter 2 Culture and Cultural Values
　Introduction
　Reading Ⅰ Dominant American Cultural Patterns
　Reading Ⅱ Monsieur Mickey in France
　Reading Ⅲ Women in Global Business
　Reading Ⅳ German-American Intercultural Differences at the Workplace
　Supplementary Reading Crisis of Barbie in the Middle East Countries
Chapter 3 Culture Shock
　Introduction
　Reading Ⅰ Impact of Cultural Shock on Overseas Assignment
　Reading Ⅱ Avoid Culture Shock When Rewarding International Employees
　Reading Ⅲ Corporate Culture Shock from Foreigners in U.S.
　Reading Ⅳ The Right Way to Bring Expats Home
　Supplementary Reading The Pepsi Challenge: Helping Expats Feel at Home
Chapter 4 Verbal and Nonverbal Communication
　Introducfion
　Reading Ⅰ Significance of Nonverbal Communication
　Reading Ⅱ Nonverbal Communication in International Business
　Reading Ⅲ Intercultural Competence in Business Presentations
　Reading Ⅳ Spatial Language: Office Language
　Supplementary Reading Reading Reactions in Different Cultures
Chapter 5 Intercultural Marketing Communication
　Introduction
　Reading Ⅰ McDonald's in China
　Reading Ⅱ Big Blunders from Big Business
　Reading Ⅲ Soshi Sumsin Ltd
　Reading Ⅳ Agatha's Standardizing or Adapting the Marketing Mix across Culture
　Supplementary Reading The EU Grounds the GE-Honeywell Merger
Chapter 6 Business Etiquette and Protocol
　Introduction
　Reading Ⅰ Customs, Etiquette and Protocol
　Reading Ⅱ Never Forget your Japanese Business Card
　Reading Ⅲ Cultural Conflicts in Israel
　Reading Ⅳ Business Dress
　Supplementary Reading What is Dinner at a Friend's?
Chapter 7 Intercultural Business Negotiation
　Introduction
　Reading Ⅰ Impact of Culture on International Negotiations
　Reading Ⅱ Different Negotiating Styles of Different Cultures
　Reading Ⅲ Negotiation: Lost in Taiwan
　Reading Ⅳ The 36 Chinese Strategies Applied to Negotiation
　Supplementary Reading A British Negotiator in Paris
Chapter 8 Intercultural Management
　Introduction
　Reading Ⅰ Intercultural Conflict Management
　Reading Ⅱ Lenovo's Corporate Culture: A Key Issue as It Absorbs IBM
　Reading Ⅲ Intercultural Team Building
　Reading Ⅳ Issues in Cross Cultural Teams
　Supplementary Reading Sino-U.S. Organizational Cultures
Key to Exercises.
Bibliography