Chapter 1　Culture， Communication & Intercultural Communication
　Ⅰ.Culture
　Ⅱ.Communication
　Ⅲ.Intercultural Communication
　Ⅳ.Intercultural Business Communication
Chapter 2　Verbal Communication
　Ⅰ.Verbal Communication
　Ⅱ.Oral Communication
　Ⅲ.Written Communication
Chapter 3　Nonverbal Communication
　Ⅰ.Introduction to Nonverbal Communication
　Ⅱ.Body Language （Kinesics）
　Ⅲ.Eye Contact
　Ⅳ.Body Touch
　Ⅴ.Paralanguage
　Ⅵ.Spatial Language
　Ⅶ.Temporal Language
Chapter 4　Cultural Values
　Ⅰ.Definition of Values
　Ⅱ.Kluckhohn and Strodtbeck's Value Orientations
　Ⅲ.Hofstede's Dimensions of Cultural Values
　Ⅳ.Comparison between Hofstede Scheme and Kluckhohn and Strodtbeck's Scheme
　Ⅴ.Hall's High—context and Low—context Orientation
Chapter 5　Culture Shock in Intercultural Communication
　Ⅰ.Definition & Causes of Culture Shock
　Ⅱ.Stages of Culture Shock
　Ⅲ.Symptoms of Culture Shock
　Ⅳ.Strategies for Managing Culture Shock
Chapter 6　Business Etiquette & Social Customs
　Ⅰ.Introductions and Greetings
　Ⅱ.Social Entertainment
　Ⅲ.Gift Giving and Receiving
　Ⅳ.Dressing Rules
　Ⅴ.Social Customs
　Ⅵ.Humor， Superstitions and Taboos
　Ⅶ.Business Scheduling
Chapter 7　Intercultural Business Negotiation
　Ⅰ.Definition of Negotiation
　Ⅱ.Framework for Intercultural Negotiation
　Ⅲ.Intercultural Negotiation Styles
　Ⅳ.Phases of Negotiation
　Ⅴ.Skills of Successful Negotiators
　Ⅵ.Intercultural Negotiation Guidelines
Chapter 8　Intercultural Market Communication
　Ⅰ.Intercultural Brand Marketing
　Ⅱ.Intercultural Advertising
　Ⅲ.Certain Aspects of Culture Affecting Marketing and Advertising
　Reference Key
　Bibliography