"Contents
Abstract 005
1.Abilities through This Book 005
2.Basic Description for This Book 010
Chapter 1　Profession-Reviewing the Definitions of Public Relations 015
1.Points of the Chapter Objectives 015
2.Understanding the Principles 016
3.Basic Situation 029
4.Learning to Answer 030
5.Indication from Experience 031
6.Cases study 034
Chapter 2　Periods in the History-Evolution of Public Relations 043
1.Points of the Chapter Objectives 043
2.Understanding the Principles 044
3.Basic Situation 057
4.Learning to Answer 057
5.Indication from Experience 059
6.Cases Study 060
Chapter 3　Participation in Management-Lattitude of Public Relations　　　　　　 067
1.Points of the Chapter Objectives 067
2.Understanding the Principles 068
3.Basic Situation 087
4.Learning to Answer 088
5.Indication from Experience 089
6.Cases Study 090
Chapter 4　Practitioners and Organization as the Subject-Agents of 　　　　　　 Public Relations 097
1.Points of the Chapter Objectives 097
2.Understanding the Principles 097
3.Basic Situation 112
4.Learning to Answer 112
5.Indication from Experience 113
6.Cases Study 118
Chapter 5　Public—Types of the Objects of Public Relations 125
1.Points of the Chapter Objectives 125
2.Understanding the Principles 125
3.Basic Situation 132
4.Learning to Answer 133
5.Indication from Experience 133
6.Cases Study 135
Chapter 6　Planning-Initiative of Public Relations 143
1.Points of the Chapter Objectives 143
2.Understanding the Principles 143
3.Basic Situation 153
4.Learning to Answer 154
5.Indication from Experience 154
6.Cases Study 156
Chapter 7　Publicity—Objective originally understood by Public 　　　　　　 Relations Communicators 165
1.Points of the Chapter Objectives 165
2.Understanding the Principles 165
3.Basic Situation 173
4.Learning to Answer 174
5.Indication from Experience 176
6.Cases Study 181
Chapter 8　Practice of Public Relations-Norms of Special Activities 189
1.Points of the Chapter Objectives 189
2.Understanding the Principles 189
3.Basic Situation 199
4.Learning to Answer 200
5.Indication from Experience 201
6.Cases Study 204
Chapter 9　Promotion of Organization Image-Status of Public Relations　　　　　　　　 211
1.Points of the Chapter Objectives 211
2.Understanding the Principles 211
3.Basic Situation 220
4.Learning to Answer 223
5.Indication from Experience 224
6.Cases Study 232
References 239"