- 电子工业出版社
- 9787121427084
- 1-3
- 439178
- 48253540-8
- 平塑
- 16开
- 2024-05
- 422
- 264
- 管理学
- 工商管理
- 经济学
- 本科 高职
目录
Chapter 1 Introduction to Cross-border E-commerce__eol____eol__Section 1 Cross-border E-commerce__eol__Section 2 B2B Platforms__eol__Section 3 B2C Platforms__eol__Exercises __eol__Practice & Role Play__eol____eol__Chapter 2 Pre-sale Work__eol____eol__Section 1 Platform Registration__eol__Section 2 Products Selection__eol__Section 3 Products Posting__eol__Section 4 On- site Marketing__eol__Exercises __eol__Practice & Role Play__eol____eol__Chapter 3 On- sale Communication__eol____eol__Section 1 Response to Inquiries__eol__Section 2 Price Negotiation__eol__Section 3 Confirmation of Orders__eol__Section 4 Related Products Promotion__eol__Exercises __eol__Practice & Role Play__eol____eol__Chapter 4 Cross-border E-commerce Logistics and Packaging__eol____eol__Section 1 Classification and Selection of Cross-border Logistics__eol__Section 2 Overseas Warehouse__eol__Section 3 Customs Clearance and Declaration of Cross-border E-commerce__eol__Section 4 Product Logistics Packaging and Labels__eol__Exercises__eol__Practice & Role Play__eol____eol__Chapter 5 After-sales Communication__eol____eol__Section 1 Customer Service__eol__Section 2 Customer Reviews__eol__Section 3 Dispute Settlement__eol__Exercises__eol__Practice & Role Play__eol____eol__Chapter 6 Cross-border E-commerce Marketing__eol____eol__Section 1 Cross-border E-commerce Multichannel Marketing__eol__Section 2 New Media Marketing__eol__Exercises __eol__Practice & Role Play__eol__