- 高等教育出版社
- 9787040571172
- 1版
- 431980
- 60251041-4
- 平装
- 16开
- 2022-06
- 230
- 188
- 国际经济与贸易
- 本科
本书详细介绍了商务英语函电基础知识、日常商务往来函电、合同相关函电及其他商务信函的写作技巧和方法，为读者提供商务英语写作的中肯建议和实用指导，利用“互联网+”二维码嵌入技术提供多种多样的学习素材。本书可供高等院校相关专业本科生及研究生使用，亦适用于从事国际商务贸易的工作者以及有志于提高沟通技巧和英语写作能力的相关人士。
前辅文
Part One Essentials of Business Correspondence
Chapter 1 Business Writing Basics
Introduction
Section 1: Significance of Business Writing
Section 2: Instructions of Business Writing
Exercises
Extra Reading
Chapter 2 Guidelines of Business Correspondence
Introduction
Section 1: Forms of Business Correspondence
Section 2: Principles for Business Correspondence Writing
Exercises
Extra Reading
Chapter 3 Organizing Business Correspondence
Introduction
Section 1: Business Letter
Section 2: Business Email
Exercises
Extra Reading
Part Two Routine Business Transactions Correspondence
Chapter 4 Get and Keep Trade Relations
Introduction
Section 1: Establishing Trade Relations
Section 2: Keeping Trade Relations
Section 3: Satisfying Your Customers
Useful Reference Expressions
Exercises
Extra Reading
Chapter 5 Request Letters and Replies
Introduction
Section 1: Credit Requests
Section 2: Replies to Credit Requests
Section 3: Inquiries
Section 4: Inquiry Replies
Useful Reference Expressions
Exercises
Extra Reading
Chapter 6 Negotiate for Profit
Introduction
Section 1: Offers and Quotations
Section 2: Counteroffer
Section 3: Order and Order Acknowledgment
Useful Reference Expressions
Exercises
Extra Reading
Chapter 7 Complaints, Claims and Adjustment
Introduction
Section 1: Complaints
Section 2: Claims
Section 3: Adjustments
Useful Reference Expressions
Exercises
Extra Reading
Part Three Contract-related Correspondence
Chapter 8 Shipment-related Correspondence
Introduction
Section 1: Packing
Section 2: Shipment
Section 3: Insurance
Useful Reference Expressions
Exercises
Extra Reading
Chapter 9 Payment-related Correspondence
Introduction
Section 1: Remittance
Section 2: Letter of Credit
Section 3: Collection
Useful Reference Expressions
Exercises
Extra Reading
Part Four Other Business Correspondence
Chapter 10 Social Business Correspondence
Introduction
Section 1: Thank-you Letters
Section 2: Congratulation Letters
Section 3: Sympathy Letters
Section 4: Invitation Letters
Useful Reference Expressions
Exercises
Extra Reading
Chapter 11 Employment Correspondence
Introduction
Section 1: Application Letters
Section 2: Follow-up Letters
Section 3: Testimonials
Section 4: Resignation Letters
Useful Reference Expressions
Exercises
Extra Reading
Appendix Words and Expressions
