实用外贸英语 / 高等学校应用型特色规划教材·经管系列
￥33.00定价
作者： 马俊，郑汉金等
出版时间：2015-09
出版社：清华大学出版社
- 清华大学出版社
- 9787302414629
- 1-1
- 77352
- 43160350-5
- 平装
- 16开
- 2015-09
- 经济学
- 应用经济学
- F75
- 国际贸易
内容简介
马俊、郑汉金主编的《实用外贸英语》以“好用、务实、有特色”为宗旨，在遵循外贸业务准确清晰、英语地道纯正原则的基础上，力求不仅灌输知识，还可提升能力。将国际贸易中最广泛、频繁使用的语言英语与国际贸易业务充分地融合，让学习者能实实在在地运用英语和外贸业务技巧解决些问题，使外贸谈判顺利、经营顺畅。全书分11个单元，内容涉及外贸业务流程的各环节，包括建立业务联系、询盘和答复、报价、还盘、接受、订货、签约、支付、备货、包装、检验、装运、保险、异议、索赔、仲裁等。
本书既可作为大专院校外经贸专业的外贸英语教材使用，也可供外经贸从业者和广大英语爱好者自学使用。
本书既可作为大专院校外经贸专业的外贸英语教材使用，也可供外经贸从业者和广大英语爱好者自学使用。
目录
Part 1 Negotiation of Business
Unit 1 Establishing Trading Relations
Section 1 Introduction
Section 2 Correspondence
Section 3 Dialogues
Dialogue 1
Dialogue 2
Dialogue 3
Section 4 Exercises
Section 5 Solution to Problem
Unit 2 Inquiries and Replies
Section 1 Introduction
Section 2 Correspondence
Section 3 Dialogues
Dialogue 1
Dialogue 2
Section 4 Exercises
Section 5 Solution to Problem
Unit 3 Bargaining
Section 1 Introduction
Section 2 Correspondence
Section 3 Dialogues
Dialogue 1
Dialogue 2
Dialogue 3
Section 4 Exercises
Section 5 Solution to Problem
Unit 4 Ordering
Section 1 Introduction
Section 2 Correspondence
Section 3 Dialogues
Dialogue 1
Dialogue 2
Section 4 Exercises
Section 5 Solution to Problem
Unit 5 Contracts
Section 1 Introduction
Section 2 Correspondence
Section 3 Dialogues
Dialogue 1
Dialogue 2
Section 4 Exercises
Section 5 Solution to Problem
Unit 6 Terms of Payment
Section 1 Introduction
Section 2 Correspondence
Section 3 Dialogues
Dialogue 1
Dialogue 2
Section 4 Exercises
Section 5 Solution to Problem
Part 2 Fulfillment of Contract
Unit 7 Shipment
Section 1 Introduction
Section 2 Correspondence
Section 3 Dialogues
Dialogue 1
Dialogue 2
Section 4 Exercises
Section 5 Solution to Problem
Unit 8 Insurance
Section 1 Introduction
Section 2 Correspondence
Section 3 Dialogues
Dialogue 1
Dialogue 2
Dialogue 3
Section 4 Exercises
Section 5 Solution to Problem
Unit 9 Packing and Inspection
Section 1 Introduction
Section 2 Correspondence
Section 3 Dialogues
Dialogue 1
Dialogue 2
Section 4 Exercises
Section 5 Solution to Problem
Unit 10 Complaints, Claims and Arbitration
Section 1 Introduction
Section 2 Correspondence
Section 3 Dialogues
Dialogue 1
Dialogue 2
Section 4 Exercises
Section 5 Solution to Problem
Unit 11 Telegrams and Telex
Section 1 Introduction
Section 2 Correspondence
Section 3 Exercises
Section 4 Solution to Problem
Appendix 1 Business Letter Writing
Appendix 2 Important Ports
Appendix 3 Commonly Used Vocabulary
Appendix 4 Useful Abbreviations
Appendix 5 Key to Exercises
Bibliography
Unit 1 Establishing Trading Relations
Section 1 Introduction
Section 2 Correspondence
Section 3 Dialogues
Dialogue 1
Dialogue 2
Dialogue 3
Section 4 Exercises
Section 5 Solution to Problem
Unit 2 Inquiries and Replies
Section 1 Introduction
Section 2 Correspondence
Section 3 Dialogues
Dialogue 1
Dialogue 2
Section 4 Exercises
Section 5 Solution to Problem
Unit 3 Bargaining
Section 1 Introduction
Section 2 Correspondence
Section 3 Dialogues
Dialogue 1
Dialogue 2
Dialogue 3
Section 4 Exercises
Section 5 Solution to Problem
Unit 4 Ordering
Section 1 Introduction
Section 2 Correspondence
Section 3 Dialogues
Dialogue 1
Dialogue 2
Section 4 Exercises
Section 5 Solution to Problem
Unit 5 Contracts
Section 1 Introduction
Section 2 Correspondence
Section 3 Dialogues
Dialogue 1
Dialogue 2
Section 4 Exercises
Section 5 Solution to Problem
Unit 6 Terms of Payment
Section 1 Introduction
Section 2 Correspondence
Section 3 Dialogues
Dialogue 1
Dialogue 2
Section 4 Exercises
Section 5 Solution to Problem
Part 2 Fulfillment of Contract
Unit 7 Shipment
Section 1 Introduction
Section 2 Correspondence
Section 3 Dialogues
Dialogue 1
Dialogue 2
Section 4 Exercises
Section 5 Solution to Problem
Unit 8 Insurance
Section 1 Introduction
Section 2 Correspondence
Section 3 Dialogues
Dialogue 1
Dialogue 2
Dialogue 3
Section 4 Exercises
Section 5 Solution to Problem
Unit 9 Packing and Inspection
Section 1 Introduction
Section 2 Correspondence
Section 3 Dialogues
Dialogue 1
Dialogue 2
Section 4 Exercises
Section 5 Solution to Problem
Unit 10 Complaints, Claims and Arbitration
Section 1 Introduction
Section 2 Correspondence
Section 3 Dialogues
Dialogue 1
Dialogue 2
Section 4 Exercises
Section 5 Solution to Problem
Unit 11 Telegrams and Telex
Section 1 Introduction
Section 2 Correspondence
Section 3 Exercises
Section 4 Solution to Problem
Appendix 1 Business Letter Writing
Appendix 2 Important Ports
Appendix 3 Commonly Used Vocabulary
Appendix 4 Useful Abbreviations
Appendix 5 Key to Exercises
Bibliography
