前言
第 1 篇
创意与创造力
第 1 章　创意：创新之源 ················· 2
本章要点 ········································· 2
引导案例　创意文旅振兴之道：瓷天
　　　　　下海丝谷 0-1 的巨变 ············ 2
1.1　创意的界定与辨析 ······················ 4
1.2　创意的理论 ······························· 7
1.3　创意应用的工具方法 ··················16
本章小结 ········································25
思考题 ···········································25
参考文献 ········································26
延伸阅读 ········································26
自测练习 ········································26
第 2 章　个体创造力 ······················27
本章要点 ········································27
引导案例　清华教授钱颖一：我们的
　　　　　学生为什么缺乏“创造性
　　　　　思维” ·····························27
2.1　个体创造力的界定与辨析 ············28
2.2　个体创造力相关理论 ··················31
2.3　个体创造力应用的工具方法 ·········36
本章小结 ········································49
思考题 ···········································50
参考文献 ········································50
延伸阅读 ········································51
自测练习 ········································51
第 3 章　团队创造力 ······················52
本章要点 ········································52
引导案例　华为组织架构进化：从中央
　　　　　集权式管理到平台化 ··········52
3.1　团队结构 ·································54
3.2　团队领导 ·································63
3.3　组织环境 ·································66
本章小结 ········································71
思考题 ··········································72
参考文献 ········································72
延伸阅读 ········································73
自测练习 ········································73
附录 3A　交互记忆系统（TMS）
　　　　 测量量表 ···························73
第 2 篇
创新的环境与战略
第 4 章　创新与创新环境 ················76
本章要点 ········································76
引导案例　技术为王，创新为本：
　　　　　比亚迪的技术创新之路 ········76
4.1　创新的概念与理论 ·····················78
4.2　创新的环境 ······························96
4.3　创新的生命周期 ······················ 106
本章小结 ······································ 113
思考题 ········································· 113
参考文献 ······································ 114
延伸阅读 ······································ 114
自测练习 ······································ 115
第 5 章　创新的战略选择 ·············· 116
本章要点 ······································ 116
引导案例　从引进模仿到全面领先：
　　　　　我国高铁的发展历程 ········ 116
5.1　竞争导向的创新战略 ················ 118
5.2　模仿学习导向的创新战略 ·········· 125
5.3　价值导向的创新战略 ················ 131
本章小结 ······································ 140
思考题 ········································· 140
参考文献 ······································ 140
延伸阅读 ······································ 141
自测练习 ······································ 143
第 6 章　商业模式创新 ················· 144
本章要点 ······································ 144
引导案例　蔚来已来：汽车行业的创新
　　　　　与体验变革 ···················· 144
6.1　商业模式创新的要素 ················ 145
6.2　商业模式创新的过程 ················ 151
6.3　数智经济时代的商业模式创新 ····· 158
本章小结 ······································ 165
思考题 ········································· 165
参考文献 ······································ 165
延伸阅读 ······································ 166
自测练习 ······································ 168
附录 6A　用户画像感知评价量表 ······· 168
附录 6B　Kano 量化表格 ················· 169
第3 篇
创新的组织与执行
第 7 章　创新的过程 ···················· 172
本章要点 ······································ 172
引导案例　美的集团基于结构化流程
　　　　　的产品开发 ···················· 172
7.1　结构化流程 ···························· 174
7.2　商业流程管理 ························· 181
7.3　精益产品开发流程 ··················· 190
本章小结 ······································ 196
思考题 ········································· 196
参考文献 ······································ 197
延伸阅读 ······································ 197
自测练习 ······································ 200
第 8 章　创新的绩效评估 ·············· 201
本章要点 ······································ 201
引导案例　腾讯公司的创新绩效评估 ··· 201
8.1　创新绩效评估的内涵 ················ 205
8.2　创新绩效评估的四类指标 ·········· 207
8.3　创新绩效评估的实施方法 ·········· 212
本章小结 ······································ 217
思考题 ········································· 218
参考文献 ······································ 218
延伸阅读 ······································ 219
自测练习 ······································ 219
第 9 章　创新的组织学习 ·············· 220
本章要点 ······································ 220
引导案例　小米公司如何通过顾客
　　　　　参与创造价值 ················· 220
9.2　学习型组织 ···························· 223
9.3　组织学习与创新 ······················ 231
本章小结 ······································ 232
思考题 ········································· 232
参考文献 ······································ 233
延伸阅读 ······································ 233
自测练习 ······································ 235
第 4 篇
创新的文化与变革
第 10 章　创新的组织文化 ············ 238
本章要点 ······································ 238
引导案例　比亚迪的“袋鼠理论” ······· 238
10.1　组织文化概述 ························ 240
10.2　组织文化模型 ························ 245
10.3　组织创新文化 ························ 253
本章小结 ······································ 261
思考题 ········································· 261
参考文献 ······································ 261
延伸阅读 ······································ 262
自测练习 ······································ 263
第 11 章　组织创新变革的基本原理 264
本章要点 ······································ 264
引导案例　阿里巴巴集团启动“1+6+N”
　　　　　组织变革 ······················· 264
11.1　组织创新变革的动因 ··············· 265
11.2　组织创新变革的类型和内容 ······ 268
11.3　组织创新变革的理论模型 ········· 271
本章小结 ······································ 276
思考题 ········································· 277
参考文献 ······································ 277
延伸阅读 ······································ 278
自测练习 ······································ 279
第 12 章　组织创新变革的实施 ······ 280
本章要点 ······································ 280
引导案例　旭日升的变革之痛 ··········· 280
12.1　组织创新变革的过程和步骤 ······ 281
12.2　组织创新变革的阻力及应对 ······ 284
12.3　组织创新变革中的压力及管理 ··· 292
本章小结 ······································ 293
思考题 ········································· 294
参考文献 ······································ 294
延伸阅读 ······································ 295
自测练习 ······································ 297