会展英语（第三版） / 21世纪高等院校旅游管理精品教材
￥32.00定价
作者： 王芳
出版时间：2020-03
出版社：东北财经大学出版社
- 东北财经大学出版社
- 9787565437700
- 3-1
- 334695
- 16开
- 2020-03
- 333
- 200
作者简介
内容简介
本书针对目前国际会展业发展在专业人才上的要求，作者积累了10余年大型国际会展运营管理上的工作经验，完全使用一线的工作材料和案例，大部分的材料来自会展强国——德国。为了方便学生阅读和理解，本教材在真实材料的基础上做适当调整，对事件、机构名称和人物姓名做了更改，更加注重实践性，让学生全面掌握国际会展各项运营工作的要点、相关国际商务礼仪、组织各种活动的程序，以及相关文件的编写方法。学习目标与实际工作完全契合，真正达到学有所用，学以致用，让学生在学习期间就基本掌握会展工作的各项技能，从而在就业后大大缩短了从“入门”到“成手”的问题，解决了用人单位普遍反映的大学毕业生所学知识“脱离实践”和“眼高手低”的问题。
目录
Project 1 Bidding for International Conference&Exhibition
Projects
Learning Targets
Practical Texts
Vocabulary
Example Analysis
Translation Exercise
Simulation Training
Techniques&Strategies
Business Etiquettes
Project 2 Agreements
Learning Targets
Practical Texts
Vocabulary
Example Analysis
Translation Exercise
Simulation Training
Techniques&Strategies
Business Etiquettes
Project 3 Business Negotiations
Learning Targets
Practical Texts
Vocabulary
Example Analysis
Translation Exercise
Simulation Training
Techniques&Strategies
Business Etiquettes
Project 4 Media Publicity
Learning Targets
Practical Texts
Vocabulary
Example Analysis
Translation Exercise
Simulation Training
Techniques＆Strategies
Business Etiquettes
Project 5 Programme
Learning Targets
Practical Texts
Vocabulary
Example Analysis
Translation Exercise
Simulation Training
Techniques&Strategies
Business Etiquettes
Project 6 Construction
Learning Targets
Practical Texts
Vocabulary
Example Analysis
Translation Exercise
Simulation Training
Techniques＆Strategies
Business Etiquettes
Translation Exercise
Simulation Training
Techniques＆Strategies
Business Etiquettes
Appendix Reference Answers to Simulation Training
Projects
Learning Targets
Practical Texts
Vocabulary
Example Analysis
Translation Exercise
Simulation Training
Techniques&Strategies
Business Etiquettes
Project 2 Agreements
Learning Targets
Practical Texts
Vocabulary
Example Analysis
Translation Exercise
Simulation Training
Techniques&Strategies
Business Etiquettes
Project 3 Business Negotiations
Learning Targets
Practical Texts
Vocabulary
Example Analysis
Translation Exercise
Simulation Training
Techniques&Strategies
Business Etiquettes
Project 4 Media Publicity
Learning Targets
Practical Texts
Vocabulary
Example Analysis
Translation Exercise
Simulation Training
Techniques＆Strategies
Business Etiquettes
Project 5 Programme
Learning Targets
Practical Texts
Vocabulary
Example Analysis
Translation Exercise
Simulation Training
Techniques&Strategies
Business Etiquettes
Project 6 Construction
Learning Targets
Practical Texts
Vocabulary
Example Analysis
Translation Exercise
Simulation Training
Techniques＆Strategies
Business Etiquettes
Translation Exercise
Simulation Training
Techniques＆Strategies
Business Etiquettes
Appendix Reference Answers to Simulation Training
