- 清华大学出版社
- 9787302549604
- 1-1
- 320890
- 41248778-7
- 平装
- 16开
- 2020-04
- 358
- 236
- 管理学
- 工商管理
- F59
- 旅游管理
- 本科 高职
内容简介
《旅游英语》把旅游行业知识和英语语言运用技能作为学习目标，将英语语言技能的学习融合到旅游行业新兴话题中进行编写。《旅游英语》内容按照从整体到局部的原则，分为旅游服务、酒店行业、旅游景区、会展服务和中国传统文化5个模块12个单元，内容涵盖旅游行业、旅行社、酒店行业、“互联网+旅游”、邮轮业、旅游景区、会展业和“一带一路”旅游文化等知识。
同时，《旅游英语》在内容编排上以企业的需求和高职高专学生为目标对象。此外，在国家“一带一路”倡议背景下，广州作为海上丝绸之路的起点，故而《旅游英语》又结合了地方旅游特色以及“一带一路”沿线的旅游文化，使得书中内容能够与时俱进，更符合为培养地方经济服务的旅游英语人才之所需。
同时，《旅游英语》在内容编排上以企业的需求和高职高专学生为目标对象。此外，在国家“一带一路”倡议背景下，广州作为海上丝绸之路的起点，故而《旅游英语》又结合了地方旅游特色以及“一带一路”沿线的旅游文化，使得书中内容能够与时俱进，更符合为培养地方经济服务的旅游英语人才之所需。
目录
目 录
Module One Travel Services 1
Unit 1 Tourism and Tourism Industry 3
Passage A Tourism Industry 4
Passage B Tourism in China 8
Writing: Resume简历 13
Supplementary Reading 16
Unit 2 Travel Agency 19
Passage A Travel Agency 20
Passage B Tour Guide 25
Writing: Welcome Speech欢迎词 30
Supplementary Reading 32
Unit 3 Online Travel Service 35
Passage A Booming Time for Online
Travel Services 36
Passage B How is Technology
Transforming Chinese
Tourism 41
Writing: Visa Application and Invitation签证的申请与邀请 47
Supplementary Reading 54
Module Two Hospitality 57
Unit 4 Hospitality Industry 59
Passage A The Hospitality Industry 60
Passage B Club Med 65
Writing: Reservation Letter预订信 69
Supplementary Reading 72
Unit 5 Food and Beverage Services 75
Passage A Chinese Cuisine 76
Passage B Western Cuisine 82
Writing: Menu菜单 87
Supplementary Reading 90
Module Three Tourist Attractions 93
Unit 6 Tourism Product 95
Passage A Types of Tourism 96
Passage B Customized Tour 101
Writing: Tourism Advertisement and
Brochure旅游广告与
宣传册 107
Supplementary Reading 109
Unit 7 Tourist Attractions 112
Passage A World Heritage 113
Passage B Mount Huangshan 118
Writing: Tour Commentary 导游词 123
Supplementary Reading 126
Unit 8 Cruising 128
Passage A An Introduction of
Cruising 129
Passage B Carnival Cruise 134
Writing: Tour Itinerary旅游线路 138
Supplementary Reading 143
Module Four MICE 145
Unit 9 Introduction to MICE 147
Passage A MICE 148
Passage B Incentive Travel 153
Writing: Other forms in Tourism旅游
其他相关表格 158
Supplementary Reading 161
Unit 10 Canton Fair 164
Passage A Canton Fair 165
Passage B Travel Services for
MICE 170
Writing: Tour Contract旅游合同 175
Supplementary Reading 182
Module Five Traditional Chinese
Culture 185
Unit 11 Traditional Chinese Culture and
Festivals 187
Passage A A Glimpse of Traditional
Chinese Culture 188
Passage B A Brief Introduction to
Traditional Chinese
Festivals 195
Writing: Farewell Speech 欢送词 202
Supplementary Reading 204
Unit 12 Chinese Arts 207
Passage A Peking Opera 208
Passage B Chinese Calligraphy 213
Writing: Tourism Questionnaire 旅游
调查问卷 219
Supplementary Reading 223
参考文献 227
III
Module One Travel Services 1
Unit 1 Tourism and Tourism Industry 3
Passage A Tourism Industry 4
Passage B Tourism in China 8
Writing: Resume简历 13
Supplementary Reading 16
Unit 2 Travel Agency 19
Passage A Travel Agency 20
Passage B Tour Guide 25
Writing: Welcome Speech欢迎词 30
Supplementary Reading 32
Unit 3 Online Travel Service 35
Passage A Booming Time for Online
Travel Services 36
Passage B How is Technology
Transforming Chinese
Tourism 41
Writing: Visa Application and Invitation签证的申请与邀请 47
Supplementary Reading 54
Module Two Hospitality 57
Unit 4 Hospitality Industry 59
Passage A The Hospitality Industry 60
Passage B Club Med 65
Writing: Reservation Letter预订信 69
Supplementary Reading 72
Unit 5 Food and Beverage Services 75
Passage A Chinese Cuisine 76
Passage B Western Cuisine 82
Writing: Menu菜单 87
Supplementary Reading 90
Module Three Tourist Attractions 93
Unit 6 Tourism Product 95
Passage A Types of Tourism 96
Passage B Customized Tour 101
Writing: Tourism Advertisement and
Brochure旅游广告与
宣传册 107
Supplementary Reading 109
Unit 7 Tourist Attractions 112
Passage A World Heritage 113
Passage B Mount Huangshan 118
Writing: Tour Commentary 导游词 123
Supplementary Reading 126
Unit 8 Cruising 128
Passage A An Introduction of
Cruising 129
Passage B Carnival Cruise 134
Writing: Tour Itinerary旅游线路 138
Supplementary Reading 143
Module Four MICE 145
Unit 9 Introduction to MICE 147
Passage A MICE 148
Passage B Incentive Travel 153
Writing: Other forms in Tourism旅游
其他相关表格 158
Supplementary Reading 161
Unit 10 Canton Fair 164
Passage A Canton Fair 165
Passage B Travel Services for
MICE 170
Writing: Tour Contract旅游合同 175
Supplementary Reading 182
Module Five Traditional Chinese
Culture 185
Unit 11 Traditional Chinese Culture and
Festivals 187
Passage A A Glimpse of Traditional
Chinese Culture 188
Passage B A Brief Introduction to
Traditional Chinese
Festivals 195
Writing: Farewell Speech 欢送词 202
Supplementary Reading 204
Unit 12 Chinese Arts 207
Passage A Peking Opera 208
Passage B Chinese Calligraphy 213
Writing: Tourism Questionnaire 旅游
调查问卷 219
Supplementary Reading 223
参考文献 227
III
