实用商务英语写作 / 普通高等教育应用型特色教材·工商管理系列
¥65.00定价
作者: 马敏
出版时间:2024-08
出版社:北京师范大学出版社
- 北京师范大学出版社
- 9787303266678
- 1版
- 515112
- 60257569-8
- 16开
- 2024-08
- 经济、管理
- 本科
作者简介
目录
Module 1Basics of Business English Writing/1
ⅠDefinition of Business English Writing2
ⅡImportance and Functions of Business English Writing2
ⅢProcess of Business English Writing 4
ⅣCategories of Business English Writings5
ⅤFeatures of Business English Writing8
ⅥPrinciples of Business English Writing9
ⅦPractice14
Module 2Business Letters/17
Unit 1A Letter of Resignation/22
ⅠAbout a Letter of Resignation22
ⅡFormat of a Letter of Resignation24
ⅢWriting Steps25
ⅣUseful Expressions and Sentence Patterns28
ⅤPractice30
ⅥSupplementary Samples33Unit 2A Letter of Invitation/37
ⅠAbout a Letter of Invitation37
ⅡFormat of a Letter of Invitation39
ⅢWriting Steps40
Reply to an Invitation44
ⅣUseful Expressions and Sentence Patterns46
ⅤPractice47
ⅥSupplementary Samples50
Unit 3A Letter of Proposal/55
ⅠAbout a Letter of Proposal55
ⅡFormat of a Letter of Proposal57
ⅢWriting Steps58
ⅣUseful Expressions and Sentence Patterns62
ⅤPractice64
ⅥSupplementary Samples67
Unit 4A Reminder Letter/71
ⅠAbout a Reminder Letter71
ⅡFormat of a Reminder Letter73
ⅢWriting Steps74
ⅣUseful Expressions and Sentence Patterns78
ⅤPractice80
ⅥSupplementary Samples83
Module 3Business Reports/87
Unit 5A Periodic Report/90
ⅠAbout a Periodic Report90
ⅡFormat of a Periodic Report91
ⅢWriting Guide 92
ⅣUseful Expressions and Sentence Patterns95
ⅤPractice96
ⅥSupplementary Samples 100
Unit 6A Sales Report/105
ⅠAbout a Sales Report105
ⅡFormat of a Sales Report106
ⅢWriting Guide 107
ⅣUseful Expressions and Sentence Patterns109
ⅤPractice112
ⅥSupplementary Samples 118
Unit 7A Progress Report/121
ⅠAbout a Progress Report121
ⅡFormat of a Progress Report122
ⅢWriting Guide123
ⅣUseful Expressions and Sentence Patterns126
ⅤPractice127
ⅥSupplementary Samples132
Unit 8A Travel Report/138
ⅠAbout a Travel Report138
ⅡFormat of a Travel Report139
ⅢWriting Steps139
ⅣUseful Sentence Patterns141
ⅤPractice142
ⅥSupplementary Samples146
Module 4Job Search/150
Unit 9A Resume/151
ⅠAbout a Resume151
ⅡFormat of a Resume153
ⅢWriting Steps154
ⅣUseful Expressions and Sentence Patterns158
ⅤPractice159
ⅥSupplementary Samples162
Unit 10A Cover Letter/166
ⅠAbout a Cover Letter166
ⅡFormat of a Cover Letter168
ⅢWriting Steps169
ⅣUseful Expressions and Sentence Patterns171
ⅤPractice177
ⅥSupplementary Samples180
Module 5Business Publicity/184
Unit 11A Company Profile/186
ⅠAbout a Company Profile186
ⅡWriting Steps187
ⅢWriting Tips191
ⅣUseful Expressions and Sentence Patterns 192
ⅤPractice195
ⅥSupplementary Samples198
Unit 12Leaflets/203
ⅠAbout Leaflets203
ⅡFormat of Leaflets205
ⅢWriting Steps205
ⅣWriting Tips208
ⅤUseful Expressions and Sentence Patterns209
ⅥPractice210
ⅦSupplementary Samples212
Unit 13Job Advertisements/215
ⅠAbout Job Advertisements215
ⅡFormats of Job Advertisements216
ⅢWriting Steps216
ⅣWriting Tips220
ⅤUseful Expressions and Sentence Patterns221
ⅥPractice222
ⅦSupplementary Samples227
Unit 14Sales Advertisements/230
ⅠAbout Sales Advertisements230
ⅡFormats of Sales Advertisements234
ⅢWriting Steps235
ⅣWriting Tips240
ⅤUseful Expressions and Sentence Patterns241
ⅥPractice244
ⅦSupplementary Samples247
Unit 15Rent Advertisements/249
ⅠAbout Rent Advertisements249
ⅡFormats of Rent Advertisements250
ⅢWriting Steps251
ⅣWriting Tips258
ⅤUseful Expressions or Sentences Patterns260
ⅥPractice266
ⅦSupplementary Samples271
Module 6Interoffice Communication/274
Unit 16Memos/276
ⅠAbout Memos276
ⅡStructures and Formats of Memos278
ⅢGuidelines for Memo Writing281
ⅣUseful Expressions and Sentence Patterns282
ⅤPractice283
ⅥSupplementary Samples284
Module 7Documents for a Meeting/290
Unit 17A Meeting Agenda/291
ⅠAbout a Meeting Agenda291
ⅡStructure and Format of a Meeting Agenda293
ⅢGuidelines for Building a Meeting Agenda294
ⅣPractice297
ⅤSupplementary Samples300
Unit 18Meeting Minutes/306
ⅠAbout Meeting Minutes306
ⅡStructure and Format of Meeting Minutes307
ⅢWriting Guidelines309
ⅣUseful Expressions and Sentence Patterns313
ⅤPractice314
ⅥSupplementary Samples319
Module 8Agreements & Contracts/325
Unit 19A Sales Contract/327
ⅠAbout a Sales Contract327
ⅡWriting Steps328
ⅢUseful Expressions and Sentence Patterns329
ⅣPractice331
ⅤSupplementary Samples334
Unit 20An Employment Agreement/339
ⅠAbout an Employment Agreement339
ⅡWriting Guide340
ⅢUseful Expressions and Sentence Patterns342
ⅣPractice343
ⅥSupplementary Samples345
References/358
ⅠDefinition of Business English Writing2
ⅡImportance and Functions of Business English Writing2
ⅢProcess of Business English Writing 4
ⅣCategories of Business English Writings5
ⅤFeatures of Business English Writing8
ⅥPrinciples of Business English Writing9
ⅦPractice14
Module 2Business Letters/17
Unit 1A Letter of Resignation/22
ⅠAbout a Letter of Resignation22
ⅡFormat of a Letter of Resignation24
ⅢWriting Steps25
ⅣUseful Expressions and Sentence Patterns28
ⅤPractice30
ⅥSupplementary Samples33Unit 2A Letter of Invitation/37
ⅠAbout a Letter of Invitation37
ⅡFormat of a Letter of Invitation39
ⅢWriting Steps40
Reply to an Invitation44
ⅣUseful Expressions and Sentence Patterns46
ⅤPractice47
ⅥSupplementary Samples50
Unit 3A Letter of Proposal/55
ⅠAbout a Letter of Proposal55
ⅡFormat of a Letter of Proposal57
ⅢWriting Steps58
ⅣUseful Expressions and Sentence Patterns62
ⅤPractice64
ⅥSupplementary Samples67
Unit 4A Reminder Letter/71
ⅠAbout a Reminder Letter71
ⅡFormat of a Reminder Letter73
ⅢWriting Steps74
ⅣUseful Expressions and Sentence Patterns78
ⅤPractice80
ⅥSupplementary Samples83
Module 3Business Reports/87
Unit 5A Periodic Report/90
ⅠAbout a Periodic Report90
ⅡFormat of a Periodic Report91
ⅢWriting Guide 92
ⅣUseful Expressions and Sentence Patterns95
ⅤPractice96
ⅥSupplementary Samples 100
Unit 6A Sales Report/105
ⅠAbout a Sales Report105
ⅡFormat of a Sales Report106
ⅢWriting Guide 107
ⅣUseful Expressions and Sentence Patterns109
ⅤPractice112
ⅥSupplementary Samples 118
Unit 7A Progress Report/121
ⅠAbout a Progress Report121
ⅡFormat of a Progress Report122
ⅢWriting Guide123
ⅣUseful Expressions and Sentence Patterns126
ⅤPractice127
ⅥSupplementary Samples132
Unit 8A Travel Report/138
ⅠAbout a Travel Report138
ⅡFormat of a Travel Report139
ⅢWriting Steps139
ⅣUseful Sentence Patterns141
ⅤPractice142
ⅥSupplementary Samples146
Module 4Job Search/150
Unit 9A Resume/151
ⅠAbout a Resume151
ⅡFormat of a Resume153
ⅢWriting Steps154
ⅣUseful Expressions and Sentence Patterns158
ⅤPractice159
ⅥSupplementary Samples162
Unit 10A Cover Letter/166
ⅠAbout a Cover Letter166
ⅡFormat of a Cover Letter168
ⅢWriting Steps169
ⅣUseful Expressions and Sentence Patterns171
ⅤPractice177
ⅥSupplementary Samples180
Module 5Business Publicity/184
Unit 11A Company Profile/186
ⅠAbout a Company Profile186
ⅡWriting Steps187
ⅢWriting Tips191
ⅣUseful Expressions and Sentence Patterns 192
ⅤPractice195
ⅥSupplementary Samples198
Unit 12Leaflets/203
ⅠAbout Leaflets203
ⅡFormat of Leaflets205
ⅢWriting Steps205
ⅣWriting Tips208
ⅤUseful Expressions and Sentence Patterns209
ⅥPractice210
ⅦSupplementary Samples212
Unit 13Job Advertisements/215
ⅠAbout Job Advertisements215
ⅡFormats of Job Advertisements216
ⅢWriting Steps216
ⅣWriting Tips220
ⅤUseful Expressions and Sentence Patterns221
ⅥPractice222
ⅦSupplementary Samples227
Unit 14Sales Advertisements/230
ⅠAbout Sales Advertisements230
ⅡFormats of Sales Advertisements234
ⅢWriting Steps235
ⅣWriting Tips240
ⅤUseful Expressions and Sentence Patterns241
ⅥPractice244
ⅦSupplementary Samples247
Unit 15Rent Advertisements/249
ⅠAbout Rent Advertisements249
ⅡFormats of Rent Advertisements250
ⅢWriting Steps251
ⅣWriting Tips258
ⅤUseful Expressions or Sentences Patterns260
ⅥPractice266
ⅦSupplementary Samples271
Module 6Interoffice Communication/274
Unit 16Memos/276
ⅠAbout Memos276
ⅡStructures and Formats of Memos278
ⅢGuidelines for Memo Writing281
ⅣUseful Expressions and Sentence Patterns282
ⅤPractice283
ⅥSupplementary Samples284
Module 7Documents for a Meeting/290
Unit 17A Meeting Agenda/291
ⅠAbout a Meeting Agenda291
ⅡStructure and Format of a Meeting Agenda293
ⅢGuidelines for Building a Meeting Agenda294
ⅣPractice297
ⅤSupplementary Samples300
Unit 18Meeting Minutes/306
ⅠAbout Meeting Minutes306
ⅡStructure and Format of Meeting Minutes307
ⅢWriting Guidelines309
ⅣUseful Expressions and Sentence Patterns313
ⅤPractice314
ⅥSupplementary Samples319
Module 8Agreements & Contracts/325
Unit 19A Sales Contract/327
ⅠAbout a Sales Contract327
ⅡWriting Steps328
ⅢUseful Expressions and Sentence Patterns329
ⅣPractice331
ⅤSupplementary Samples334
Unit 20An Employment Agreement/339
ⅠAbout an Employment Agreement339
ⅡWriting Guide340
ⅢUseful Expressions and Sentence Patterns342
ⅣPractice343
ⅥSupplementary Samples345
References/358