- 电子工业出版社
- 9787121348693
- 1-19
- 295355
- 66254306-5
- 平塑勒
- 16开
- 2023-12
- 336
- 212
- 管理学
- 工商管理
- 电子商务
- 高职
作者简介
目录
模块一 走进电商沙盘的世界 ..................................................................................................1__eol__任务一 认识电子商务沙盘 .........................................................................................................1__eol__一、认知电子商务沙盘 .........................................................................................................................1__eol__二、电子商务沙盘模拟的作用 .............................................................................................................2__eol__三、电子商务沙盘的组成架构 .............................................................................................................3__eol__任务二 组建团队 .........................................................................................................................4__eol__一、模拟电商企业组织架构 .................................................................................................................4__eol__二、企业中各个角色的岗位职责 .........................................................................................................5__eol__三、根据岗位职责组建团队 .................................................................................................................7__eol__任务三 创立网店 .......................................................................................................................10__eol__一、办公场所的选择 ...........................................................................................................................10__eol__二、配送中心的设置 ...........................................................................................................................11__eol__三、网店开设 .......................................................................................................................................12__eol__四、网店装修 .......................................................................................................................................12__eol__五、网店财务状况报告 .......................................................................................................................13__eol__【思考与探究】 ...............................................................................................................................15__eol__模块二 电子商务沙盘操作基础 ............................................................................................16__eol__任务一 学习经营规则 ...............................................................................................................16__eol__一、开店规则 .......................................................................................................................................16__eol__二、采购规则 .......................................................................................................................................20__eol__三、推广规则 .......................................................................................................................................20__eol__四、运营规则 .......................................................................................................................................26__eol__五、财务规则 .......................................................................................................................................27__eol__六、人群成交规则 ...............................................................................................................................30__eol__七、得分规则 .......................................................................................................................................32__eol__八、破产规则 .......................................................................................................................................32__eol__九、模拟经营时间表 ...........................................................................................................................33__eol__十、系统设置 .......................................................................................................................................33__eol__十一、规则与岗位工作要求 ........................................................