模块一 走进市场营销沙盘的世界 ...........................................................................................1__eol__任务一 认识市场营销沙盘 .........................................................................................................1__eol__任务二 组建团队 .........................................................................................................................5__eol__任务三 经营模拟企业 ...............................................................................................................11__eol__【思考与探究】 ...............................................................................................................................16__eol__模块二 市场营销沙盘操作基础 ............................................................................................17__eol__任务一 学习经营规则 ...............................................................................................................17__eol__任务二 企业经营基本操作 ......................................................................................................41__eol__任务三 特殊任务工具运用 .......................................................................................................73__eol__任务四 分析企业经营数据 .......................................................................................................79__eol__【思考与探究】 ...............................................................................................................................88__eol__模块三 制定经营战略 ...........................................................................................................89__eol__任务一 经营环境分析 ...............................................................................................................89__eol__任务二 市场定位 .....................................................................................................................104__eol__任务三 经营策略制定 .............................................................................................................110__eol__【思考与探究】 .............................................................................................................................126__eol__模块四 市场营销沙盘实战模拟 ..........................................................................................127__eol__任务一 计划管理，谋而后动——第一年经营 .....................................................................127__eol__任务二 差异竞争，多元发展——第二年经营 .....................................................................142__eol__任务三 决战胜负，智者为王——第三年经营 .....................................................................155__eol__任务四 经营总结 .....................................................................................................................170__eol__模块五 解密市场营销沙盘经营 ..........................................................................................175__eol__任务一 战略——我们想成为什么样的企业 .........................................................................175__eol__任务二 财务——谁吸走我们的流动资金 .............................................................................182__eol__附录A 教师指导平台 .........................................................................................................187